A&Co.’s Abdul Nasir Shaikh explores how bespoke craftsmanship, personalisation, customer understanding and exclusivity shape luxury experiences and lasting relationships.
TCS and IEM Kolkata have partnered to establish an AI-focused Centre of Excellence for applied learning, research, certifications and industry-led projects.
Alibaba Cloud will add new cloud regions and expand data centre capacity across Europe, the Middle East and Asia as enterprise AI demand grows.
The UN and Google have launched the UN System Data Commons, giving AI agents direct access to authoritative global statistics through an AI-ready platform.
GMR Airports has appointed Anushree Bose as General Manager, Marketing, bringing her extensive consumer and brand marketing experience from Coca-Cola India.
Bhartiya Converge has appointed Eric Pagdiwalla as COO to lead consulting, business services and customer success as it scales its GCC enablement business.
Mamaearth has entered ChatGPT advertising through a Criteo partnership as Honasa Consumer experiments with conversational AI as a new channel for brand discovery.
TCS has reportedly secured a five-year Best Buy India GCC mandate worth around ₹2,000 crore, covering technology services, data, analytics and AI.
TCS has launched Eastern India's first AI Excellence Centre at HITK in Kolkata to strengthen AI education, research and industry-academia collaboration.
Devyani International is combining AI with creator-led marketing to strengthen customer engagement across KFC, Pizza Hut and Costa Coffee.
TCS and Google Cloud have launched a Gemini Experience Center in Kolkata to help consumer businesses co-create and deploy agentic AI solutions across retail and related sectors.
TCS has launched a NVIDIA powered Autonomous Engineering Lab to accelerate AI driven vehicle development, digital twins and software defined mobility.
TCS plans to build a team of up to 8,900 AI deployment engineers while evaluating AI and cybersecurity acquisitions to strengthen enterprise AI services.
Tata Communications has expanded India-Singapore subsea cable capacity to support rising AI, cloud and enterprise connectivity demand.
Honasa Consumer has appointed Richa Gupta as Senior Vice President to lead its e-commerce business as digital commerce becomes a key growth driver.
Coca-Cola is expanding AI use across marketing operations to improve agility, optimize spending and support faster business decisions.
Tata Communications has appointed Vivek Manglik as Executive Vice President to strengthen its enterprise and digital transformation business strategy.
Honasa Consumer has appointed Saahil Nayar as Business Head and Senior Vice President amid continued expansion in the D2C and FMCG space.
Coca-Cola and industry partners are advocating for a new marketing measurement standard as brands seek better accountability across digital channels.
Coca-Cola promotes Siddharth Subramanian to Director, Marketing Digital Commerce, reinforcing its focus on digital transformation and consumer engagement.
Sam Altman has responded following a recent report and a security incident at his residence, drawing attention to safety and public scrutiny.
Hindustan Coca-Cola Beverages’ CDO Ashley D’Souza says AI will create more marketing campaigns, but effectiveness will still depend on human judgment and context.
Moon Beverages Ltd. has appointed Swapnasarit Singh as Chief Information Officer to lead its IT strategy and digital transformation across manufacturing and distribution operations.
Coca-Cola is expanding its use of AI in marketing as price-led growth moderates, focusing on personalised engagement and improved campaign performance.
AI chip startup Positron has raised $230 million in Series B funding to scale development of inference-focused chips and compete in the fast-growing AI hardware market.
The European Union has launched a safety probe into Grok AI, examining whether X has met its obligations under the bloc’s digital platform risk compliance framework.
Tata Consultancy Services reported a decline in overall headcount in Q3, even as its AI-skilled workforce crossed 217,000 employees.
Comment-to-convert is reshaping social commerce as brands turn Instagram and YouTube comments into high-intent sales funnels with automated DMs.
Tata Group and the Uttar Pradesh government discuss expanding TCS operations and strengthening AI-led collaboration to support technology growth and skill development in the state.
Marketing teams are reaching the same conclusion: combining data, AI and automation turns every customer click into higher engagement and sales
Primus Partners teams up with Data Safeguard to advance privacy automation, responsible AI adoption, and regulatory readiness across India, the Middle East, and the US.
Coca-Cola’s new AI-created Christmas campaign receives mixed public response, reigniting debate on creativity and authenticity in advertising.
As AI reshapes search, marketers must balance SEO for visibility and GEO for inclusion in AI answers. Learn how to optimize for both to stay discoverable and credible in 2025’s search landscape.
Apna.co launches Blue Machines, an enterprise-grade Voice AI platform enabling rapid, multilingual, and compliant AI agent deployments across industries.
ITC Infotech names Poornima Couto as Senior VP and CMO, strengthening its global marketing strategy with her extensive leadership experience.
Tata Communications launches Voice AI platform with agentic AI, enabling multilingual, real-time BFSI customer engagement with speed, scale, and integrated intelligence.
PerformAce Media appoints Ajhay Kumar as Chief Business Officer for PA ConnectX, strengthening leadership to drive growth and performance-led marketing strategies.
Apna.co launches an AI-powered calling agent to cut hiring timelines by 50%, offering multilingual candidate interviews and reshaping recruitment efficiency in India.
Cognizant launches TriZetto AI Gateway to bring secure, scalable generative AI to healthcare, ensuring HIPAA compliance and operational efficiency.
Apna.co launches India’s first multilingual AI Calling Agent, cutting hiring time by 50% with automated, integrated voice interviews.
