ITC Infotech has announced the appointment of Poornima Couto as Senior Vice President and Chief Marketing Officer. The company stated that the move underscores its focus on strengthening brand visibility and global marketing initiatives at a time when technology services providers are accelerating growth strategies to meet evolving client needs.
Poornima Couto brings with her more than two decades of experience in leading marketing, communications, and brand-building initiatives for large technology companies. Her appointment is seen as a strategic step by ITC Infotech, the technology services arm of the ITC Group, to enhance its positioning in a competitive global marketplace where marketing leadership plays a crucial role in building long-term client trust.
Before joining ITC Infotech, Couto held leadership roles across various technology and IT services organizations where she was responsible for driving integrated marketing strategies, brand campaigns, and digital transformation initiatives. Her career has been marked by a strong focus on aligning marketing with business outcomes, enabling companies to expand their client footprint and achieve sustainable growth.
Industry observers note that the appointment reflects the increasing importance that IT services companies are placing on marketing leadership. As enterprises across industries adopt new technologies such as artificial intelligence, cloud computing, and digital engineering, marketing leaders are tasked with effectively communicating differentiated value propositions in crowded markets. Couto’s experience in managing global teams and building strong customer engagement platforms is expected to help ITC Infotech sharpen its brand narrative.
ITC Infotech has been expanding its digital transformation portfolio in recent years, focusing on services such as cloud migration, data analytics, automation, and customer experience solutions. With the appointment of Couto, the company is aiming to build stronger visibility for these offerings among enterprise clients worldwide. In her new role, she will be responsible for leading brand strategy, corporate communications, digital marketing, and client engagement initiatives.
Commenting on the development, Sudip Singh, Managing Director and Chief Executive Officer of ITC Infotech, said that the company is delighted to welcome Poornima Couto at a time when the organization is scaling its global presence. He added that her leadership will play a pivotal role in shaping ITC Infotech’s brand identity and reinforcing its value proposition in the market.
Couto’s appointment also comes at a time when IT services companies are increasingly competing not only on capabilities but also on the strength of their brand reputation. A strong marketing leadership is considered critical to building trust with global clients, differentiating services, and creating long-term strategic partnerships. Her expertise in orchestrating global marketing campaigns is expected to help ITC Infotech engage more effectively with clients across geographies.
Analysts highlight that with evolving client expectations, marketing is no longer viewed as a support function in technology services but as a strategic driver of growth. IT services companies are leveraging brand leadership to communicate innovation, build credibility, and strengthen client confidence in transformative technology initiatives. By appointing an experienced leader like Couto, ITC Infotech is signaling its intent to invest in its brand and client engagement capabilities.
Couto has also been recognized for her ability to foster collaboration between marketing, sales, and delivery teams to ensure a unified customer experience. Her focus on measurable outcomes and data-driven marketing is aligned with the growing demand for accountability in marketing spend, particularly in enterprise technology sectors.
The appointment positions ITC Infotech to build on its existing strengths and create a more powerful brand presence. With technology spending expected to grow steadily across industries, companies like ITC Infotech are investing in leadership that can enhance their ability to connect with clients and create compelling narratives around digital transformation.
As the Senior Vice President and Chief Marketing Officer, Couto’s responsibilities will include shaping the global brand strategy, overseeing communications, and driving marketing initiatives that resonate with clients in key markets. She is also expected to contribute to strengthening ITC Infotech’s employer brand, helping attract top talent in a competitive technology sector.
Her appointment marks a significant development for ITC Infotech as it continues to build on its reputation as a trusted partner in digital transformation. With Couto’s leadership, the company is positioning itself to drive stronger brand engagement and elevate its global marketing strategy to meet the demands of a dynamic and competitive IT services landscape.