Italian regulators have ordered Meta to suspend its WhatsApp AI chatbot, citing concerns over data processing, transparency and user consent under EU law.
Indian brands are increasingly driving discovery and conversion through WhatsApp and Instagram DMs, creating “shadow funnels” that operate outside traditional websites and analytics.
AI transformed customer experience in 2025 with predictive service, voice AI, sentiment engines, WhatsApp bots, and autonomous workflows.
Microsoft will remove Copilot from WhatsApp next year after platform enforces stricter rules on third-party AI chatbots, affecting integrations globally.
From health to floods, classrooms to farms, MarTech tools are being repurposed to solve real-world problems, driving impact through data, targeting, and timely engagement.
Jio Haptik launches ₹10,000-per-year WhatsApp AI agents for India’s small businesses, making advanced customer automation accessible and affordable.
WhatsApp launches AI-powered writing help, enabling users to rewrite and summarize messages while keeping chats private with end-to-end encryption.
ConvozenAI launches no-code platform for building WhatsApp-based AI agents in under 10 minutes, enabling multilingual, voice-enabled bots for 24/7 business automation.
Tata Asset Management launches ‘Mr. Simple’, an AI WhatsApp bot to help users invest, redeem, and manage mutual funds through simple, conversational interactions.
Perplexity AI expands its WhatsApp chatbot with a new task scheduling feature, pushing its evolution from a search-based assistant to a more productivity-focused AI companion.
WhatsApp is testing new Meta AI features that can summarize long chats and assist with writing responses, aiming to boost productivity and ease of use.
