WhatsApp is testing a redesigned floating navigation bar for Android that could place Meta AI directly within the app's main navigation.
Meta is expanding Meta One with paid AI, analytics, publishing and customer engagement tools for users, creators and businesses across its major apps.
WhatsApp is rolling out bill payments in India through Bharat Connect, giving users access to 22,722 billers across 30 categories within the app.
Gupshup has launched a self-serve Voice AI platform that lets enterprises build multilingual AI agents for support, sales, payments and operational calls.
WhatsApp is testing an AI-powered Scam Alert that uses on-device machine learning to warn users about potentially fraudulent messages from unknown contacts.
Meta is testing Project Hatch, a personal AI agent that can shop, book restaurants, manage emails and perform online tasks on behalf of users.
Meta has launched Muse Image, its first in-house AI image generation model, bringing advanced image creation and editing capabilities across Meta AI, Instagram and WhatsApp.
Aurora Mobile showcased its AI-first EngageLab platform at MarTech Summit Hong Kong, featuring omnichannel marketing, AI customer service and frictionless authentication.
Zoho will remove username based accounts from Arattai after WhatsApp paused its username rollout in India following government intervention.
Respond.io has raised $62.5 million to expand its AI-powered customer messaging platform and pursue acquisitions in North America and Europe.
Meta has launched its AI agent for WhatsApp Business globally, enabling companies to automate customer interactions and support business growth.
Meta has officially launched subscription services across Instagram, Facebook and WhatsApp, with AI-focused plans expected later.
Meta has entered a two-year partnership with the Gujarat government focused on AI governance, WhatsApp chatbot services, and digital training.
WhatsApp has introduced an incognito mode for Meta AI chats, allowing users to hold more private AI conversations within the app.
Meta signals shift toward AI agents and superintelligence, reporting strong growth in apps, engagement, and AI-driven product adoption.
WhatsApp introduces multi-account support and AI tools for messaging and photos, enhancing flexibility and user experience on the platform.
Meta plans to allow third party AI chatbots on WhatsApp in Europe under a paid access model, potentially expanding AI services and developer opportunities on the platform.
Loyyal launches Perxii AI, a WhatsApp-based AI agent that helps small businesses manage loyalty programs through simple conversational interactions.
Italian regulators have ordered Meta to suspend its WhatsApp AI chatbot, citing concerns over data processing, transparency and user consent under EU law.
Indian brands are increasingly driving discovery and conversion through WhatsApp and Instagram DMs, creating “shadow funnels” that operate outside traditional websites and analytics.
AI transformed customer experience in 2025 with predictive service, voice AI, sentiment engines, WhatsApp bots, and autonomous workflows.
Microsoft will remove Copilot from WhatsApp next year after platform enforces stricter rules on third-party AI chatbots, affecting integrations globally.
From health to floods, classrooms to farms, MarTech tools are being repurposed to solve real-world problems, driving impact through data, targeting, and timely engagement.
Jio Haptik launches ₹10,000-per-year WhatsApp AI agents for India’s small businesses, making advanced customer automation accessible and affordable.
WhatsApp launches AI-powered writing help, enabling users to rewrite and summarize messages while keeping chats private with end-to-end encryption.
ConvozenAI launches no-code platform for building WhatsApp-based AI agents in under 10 minutes, enabling multilingual, voice-enabled bots for 24/7 business automation.
Tata Asset Management launches ‘Mr. Simple’, an AI WhatsApp bot to help users invest, redeem, and manage mutual funds through simple, conversational interactions.
Perplexity AI expands its WhatsApp chatbot with a new task scheduling feature, pushing its evolution from a search-based assistant to a more productivity-focused AI companion.
WhatsApp is testing new Meta AI features that can summarize long chats and assist with writing responses, aiming to boost productivity and ease of use.
