Aurora Mobile showcased its AI-first customer engagement platform, EngageLab, at The MarTech Summit Hong Kong, highlighting a suite of artificial intelligence powered marketing, customer engagement and authentication solutions designed to help enterprises strengthen customer communication across multiple digital channels.
The showcase comes as brands across the Asia Pacific region accelerate investments in AI-powered marketing technologies to improve customer engagement, automate service operations and deliver more personalised digital experiences. The MarTech Summit Hong Kong brought together senior marketing leaders, technology executives and digital transformation specialists to discuss evolving customer experience strategies, performance marketing and cross-border digital growth. According to the event organisers, approximately 85 per cent of attendees held senior leadership positions, including C-suite executives, directors and department heads.
During the event, Aurora Mobile demonstrated how EngageLab addresses a common challenge faced by enterprises operating across multiple mobile ecosystems: ensuring reliable customer communication through push notifications. The company presented a live use case involving a hospitality brand that experienced difficulties reaching users on HarmonyOS devices. EngageLab's AppPush solution supports multiple notification channels, including Firebase Cloud Messaging (FCM), Apple Push Notification Service (APNS) and native push services from Huawei, OPPO, vivo, Honor and Meizu, enabling businesses to improve message delivery across different smartphone platforms. Aurora Mobile said its built-in backup channels can achieve delivery rates of up to 99 per cent, even when applications are force closed.
Beyond push messaging, the company demonstrated its omnichannel marketing automation platform, which allows enterprises to coordinate communications across AppPush, WebPush, Email, SMS and WhatsApp Business API through a unified customer journey. The platform enables brands to trigger personalised interactions based on customer behaviour, such as booking confirmations, location-based notifications and post-purchase feedback requests, while managing campaigns from a single interface.
Aurora Mobile also introduced LiveDesk, its AI-powered customer service platform that combines AI agents with human support teams. According to the company, the platform can automatically resolve up to 90 per cent of routine customer enquiries while providing multilingual assistance around the clock. The solution incorporates AI-based intent recognition, intelligent ticket routing and automated issue resolution to help enterprises improve operational efficiency and reduce customer support costs.
Another solution highlighted during the summit was EngageLab Silent Auth, a frictionless authentication technology designed to simplify customer login experiences. The solution verifies users through mobile carrier networks in the background without requiring manual input, allowing businesses to strengthen account security while minimising user drop-off during authentication.
Aurora Mobile said its broader customer engagement portfolio combines omnichannel messaging, AI-driven marketing, customer support automation and identity verification into a unified platform. Through EngageLab and its enterprise AI infrastructure GPTBots.ai, the company aims to help organisations automate marketing workflows, improve customer interactions and accelerate digital transformation initiatives across industries.
The company's participation reflects the growing role of AI in customer engagement technologies, particularly as enterprises seek to unify customer data, automate interactions and improve campaign performance across digital channels. As businesses increasingly adopt AI-enabled marketing platforms, vendors are expanding their offerings beyond communication tools to include intelligent customer service, identity security and workflow automation.
The showcase also underscores the broader direction of the martech industry, where AI is becoming central to customer lifecycle management. Companies are increasingly investing in integrated platforms capable of supporting personalised engagement, real-time automation and secure customer interactions as digital channels continue to multiply across global markets.
Related Articles
