Naukri.com has launched a new artificial intelligence powered recruitment platform aimed at helping recruiters automate talent sourcing while enabling job seekers to receive more relevant job recommendations. The launch marks the company's latest push to integrate generative AI and autonomous agents into India's hiring ecosystem as organisations increasingly seek faster and more efficient recruitment processes.
The platform introduces a suite of AI driven capabilities for recruiters and candidates, reflecting the growing adoption of artificial intelligence across human resources and talent acquisition. At the centre of the offering is AI REX, Naukri's agentic AI talent sourcing platform designed to automate several stages of the hiring workflow with minimal manual intervention.
According to Naukri, AI REX assists recruiters by understanding job requirements, analysing candidate profiles and identifying suitable talent based on skills, experience and role compatibility rather than relying solely on keyword matching. The platform also automates repetitive recruitment tasks including candidate sourcing, intelligent searches and shortlisting, allowing hiring teams to focus on interviews and final hiring decisions.
The company said organisations using AI REX can reduce sourcing timelines from days to hours by allowing specialised AI agents to perform labour intensive recruitment activities. The platform is designed as a recruitment co-pilot that supports hiring teams while maintaining human oversight during the selection process.
For job seekers, the new platform introduces AI powered job recommendations that consider a candidate's experience, skills and career aspirations to suggest more relevant opportunities. The objective is to improve job discovery by presenting openings that more closely align with an individual's profile, creating a more personalised application experience.
The launch comes as India's recruitment sector undergoes significant transformation driven by artificial intelligence. HR technology providers are increasingly embedding AI into recruitment platforms to automate resume screening, candidate matching, interview scheduling and hiring analytics. These technologies are helping employers manage growing application volumes while improving recruitment efficiency.
Industry observers note that AI is gradually shifting recruitment from administrative automation to intelligent decision support. Rather than replacing recruiters, newer AI platforms are designed to handle repetitive sourcing activities while enabling hiring professionals to spend more time evaluating candidates, conducting interviews and building relationships.
Naukri has steadily expanded its AI capabilities over the past few years as part of a broader digital transformation strategy. The latest launch builds on earlier investments in AI based candidate matching and hiring automation, reflecting the company's focus on developing enterprise grade recruitment technologies for India's evolving job market.
Demand for AI driven recruitment tools has accelerated as businesses seek specialised talent in areas including artificial intelligence, cloud computing, cybersecurity and digital transformation. Recruiters are increasingly relying on automation to reduce hiring timelines while improving the quality of candidate recommendations.
The introduction of agentic AI also signals a broader shift in enterprise software, where autonomous AI systems are beginning to execute complex workflows with limited human intervention. In recruitment, such systems can independently analyse hiring requirements, identify qualified candidates and generate shortlists while allowing recruiters to retain control over final decisions.
For employers, AI enabled recruitment platforms offer opportunities to improve hiring efficiency without significantly increasing operational costs. For candidates, more personalised job recommendations may improve discoverability and reduce the time spent searching for relevant roles.
As artificial intelligence continues reshaping the future of work, Naukri's latest platform underscores how AI is becoming a core component of recruitment technology. With enterprises placing greater emphasis on speed, accuracy and candidate experience, AI powered hiring tools are expected to play an increasingly important role in India's evolving talent acquisition landscape.