A new MMA India study says 85% of marketers are seeing measurable business impact from AI adoption across campaigns and customer engagement.
Manychat has integrated Claude AI to strengthen ecommerce automation and conversational customer engagement capabilities.
Businesses are simplifying martech stacks and adopting AI-driven tools to improve marketing efficiency and customer engagement.
A new study by mFilterIt AI Tech and MMA India finds most businesses adopting AI in marketing are seeing medium to high impact.
AI is transforming the martech industry as companies rethink platforms, workflows, talent strategies, and customer engagement models.
Meta reports 33% revenue growth and begins testing business AI tools to enhance customer engagement and marketing efficiency.
AI mobile marketing is reshaping user acquisition, engagement, and retention, helping brands make smarter, data-driven decisions across the mobile ecosystem.
Cheerio AI raises ₹8 crore in seed funding led by Artha Venture Fund to scale AI-driven enterprise automation and customer engagement.
AI is shaping email marketing platforms, but deliverability, integration and ROI are emerging as key decision factors for businesses in 2026.
Agentic AI could power two-thirds of marketing activities and increase revenue by up to 30 percent, according to a new report.
Meta is expanding its AI business assistant globally to help brands manage marketing campaigns and improve customer engagement.
Pickyourtrail has appointed Janani Kandaswamy as Head of Marketing to lead brand and growth initiatives.
Email marketing in 2026 is shifting beyond open rates to focus on deliverability, engagement, conversions, and list health for measurable performance.
VipShaadi has appointed Ritika Gupta as Director of Marketing to lead brand strategy and growth initiatives.
A new Digital Marketing report highlights how AI is reshaping martech, with increased focus on automation, data, and personalisation.
Uber has appointed Arjun Kalra as Head of Marketing for India and South Asia, strengthening its regional leadership team.
MediaAlpha launches a conversational AI solution designed to improve customer engagement and lead conversion for insurance carriers.
BrootAI partners with Vonage to power its AI-driven CRM platform and enhance customer engagement capabilities.
Optimove has launched AI Decisioning Studio to help marketers automate decisions and improve customer engagement.
Persistent Systems has appointed Pratyush P as AVP Marketing, strengthening its leadership team in line with growth plans.
Salesforce has integrated AI into CRM workflows for small and mid sized businesses to improve productivity, customer engagement and decision making.
Verbaflo has raised $7 million in a seed round led by Pi Labs to expand its conversational AI platform and support enterprise automation and communication.
Raymond Lifestyle has appointed Kalpana Singh as Chief Marketing Officer to lead marketing strategy, brand development, and consumer engagement initiatives.
AI is transforming email marketing in India as brands use personalization and automation to improve relevance, timing, and engagement, turning the inbox into a high-performing customer touchpoint.
From TV commercials to app alerts, push marketing drives reach and conversions. Here’s how push strategies work and why they still deliver strong ROI.
Salesforce has agreed to acquire Qualified, an AI-driven marketing company, to enhance its Agentforce platform and boost automated sales and marketing capabilities.
India emerges as the key battleground in the global MarTech race as global giants and local SaaS players compete with AI, pricing, and innovation for dominance.
Multimodal AI is reshaping customer engagement by combining text, voice, image, and video insights to deliver real-time, personalized, and emotionally intelligent brand interactions across industries.
MoEngage secures $100 million funding led by Goldman Sachs and A91 Partners to scale its AI-powered marketing and customer engagement platform globally.
RainFocus invests in AI-native innovation to transform event marketing, analytics, and customer engagement for a data-driven future.
Attentive launches new features to help brands simplify engagement, personalize experiences, and build stronger customer connections.
MoEngage has named Rohitkumar Nair as Senior Vice President of Marketing to strengthen its global growth strategy and enhance customer engagement initiatives.
Market Logic Software launches AI-powered Persona Agents to turn customer data into interactive insights, enabling businesses to make faster and more informed decisions.
A new AI marketing intelligence report highlights automation frameworks and predictive systems driving efficiency, personalization, and revenue growth for brands.
My Marketing Pro launches an AI-driven platform designed to unify brand building and direct marketing, aiming to boost personalization, efficiency, and measurable results for businesses.
CMO Council launches an AI marketing readiness tool to help leaders evaluate preparedness, benchmark progress, and align strategies for AI-powered customer engagement.
HubSpot expands AI features across marketing, sales, and commerce hubs to boost efficiency, personalization, and customer engagement for businesses.
