Integrated marketing agency Hashtag Orange has announced the launch of its AI Lab and a new suite of AI-powered agents developed in collaboration with technology company Autviz, as the agency looks to strengthen its automation and artificial intelligence capabilities for brands and marketers.
The initiative marks a significant step in Hashtag Orange's ongoing efforts to integrate AI across marketing, media and customer engagement functions. The company said the AI Lab has been established to develop and deploy practical AI solutions that can help businesses automate workflows, improve operational efficiency and enhance customer interactions.
The newly launched AI ecosystem includes a range of AI agents designed to support marketing and business functions such as content creation, social media management, lead qualification, customer communication and workflow automation. The move comes at a time when agencies and brands are increasingly exploring AI-driven tools to streamline repetitive tasks while improving campaign effectiveness and speed to market.
According to the company, the AI Lab will serve as a dedicated innovation hub focused on developing agentic AI solutions that can work alongside marketing teams. Rather than functioning solely as generative AI tools, the agents are designed to perform tasks autonomously, analyse data, respond to customer queries and assist with decision-making processes across multiple business functions.
The partnership with Autviz brings together Hashtag Orange's marketing expertise and Autviz's AI development capabilities. Autviz has been building AI-driven automation tools and intelligent agents for business operations, customer support, content generation and sales workflows. The company has positioned its AI agents as productivity-focused tools that help organisations automate complex processes and reduce manual intervention.
Among the solutions being introduced are AI-powered social media automation tools capable of generating platform-specific content and visuals, voice-based customer engagement systems and lead qualification agents that can automate customer outreach and categorise prospects based on engagement levels. These tools are intended to help marketing teams manage larger volumes of customer interactions while maintaining consistency across communication channels.
The launch also aligns with Hashtag Orange's broader technology-focused strategy. Earlier this year, the agency strengthened its technology leadership with the appointment of Jayesh Punjabi as Technology Head. Punjabi, who has experience in AI-led innovation, MarTech automation and digital transformation, was tasked with expanding the agency's focus on integrating advanced technologies into marketing operations.
Industry observers note that marketing agencies are increasingly investing in AI infrastructure as demand grows for solutions that can improve efficiency, optimise campaign execution and support data-driven decision-making. AI agents, in particular, have emerged as a growing area of interest as businesses look beyond content generation and explore systems capable of executing tasks and managing workflows with minimal human oversight.
Hashtag Orange said the AI Lab will continue to develop solutions tailored to the evolving needs of brands, marketers and business teams. The company expects AI agents to play an increasingly important role in areas such as customer experience management, campaign optimisation, content production and operational efficiency.
The announcement reflects a wider shift across the marketing and advertising industry, where agencies are building dedicated AI capabilities to support clients navigating a rapidly changing technology landscape. As organisations move from AI experimentation to implementation, demand for scalable automation solutions has continued to rise across sectors.
With the launch of the AI Lab and its first set of AI agents, Hashtag Orange joins a growing number of marketing services firms seeking to combine creative expertise with AI-driven automation. The initiative is expected to focus on practical applications of artificial intelligence that can help businesses improve productivity, streamline operations and adapt to increasingly digital customer journeys.