Bengaluru-based customer engagement platform MoEngage has raised $100 million in a fresh funding round led by Goldman Sachs Alternatives and A91 Partners. The new investment brings the total capital raised by the company to over $250 million and strengthens its position in the global marketing technology landscape.
Founded in 2014 by Raviteja Dodda and Yashwanth Kumar, MoEngage offers a full-stack platform that enables consumer brands to analyse user behaviour, automate marketing campaigns, and deliver personalised communication across multiple channels such as mobile, web, email, and social media. The company serves more than 1,350 global brands, including Domino’s, McAfee, SoundCloud, and Deutsche Telekom.
According to MoEngage, the newly raised funds will be used to deepen research and development in its AI platform, expand into new markets, and strengthen its go-to-market operations. The focus will be on advancing Merlin AI, MoEngage’s proprietary artificial intelligence suite that helps marketing teams design, optimise, and automate multi-channel campaigns.
The company plans to leverage the investment to enhance its presence in North America and Europe, which currently account for a major share of its revenue. It also aims to accelerate innovation in AI-driven marketing solutions that improve customer lifetime value, increase engagement rates, and reduce campaign costs.
MoEngage has witnessed steady growth in recent years, reporting a 40 percent year-on-year increase in revenue over the last three years. The company attributes this expansion to growing demand from global enterprises seeking unified, AI-powered customer engagement platforms. By integrating data-driven insights with automation, MoEngage has positioned itself as a preferred partner for enterprises looking to transition from traditional marketing systems to predictive and real-time engagement models.
CEO and Co-founder Raviteja Dodda stated that enterprises across the world are increasingly cautious about exposing customer data to general-purpose AI systems. MoEngage’s platform, he explained, serves as a secure, domain-specific solution where organisations can leverage pre-trained AI workflows to make smarter marketing decisions while maintaining data security and compliance.
The $100 million funding round is a mix of primary and secondary capital, and it values the company at approximately $700 million. The firm’s existing investors, including Eight Roads Ventures, Multiples, and B Capital, continue to support its long-term strategy. The company’s leadership has indicated that part of the investment will be used to hire talent in engineering, AI, and data science roles to enhance product capabilities and expand its enterprise customer base.
Industry analysts view the funding as a strong signal of investor confidence in India’s software-as-a-service (SaaS) sector. With global demand for marketing automation tools rising, Indian SaaS firms like MoEngage are well-positioned to compete with international players by offering scalable, cost-effective, and AI-driven solutions.
The AI marketing segment is expected to grow significantly in the next few years, driven by enterprises shifting from rule-based automation to generative and predictive intelligence. In this context, MoEngage’s Merlin AI suite enables brands to understand customer journeys more deeply, predict churn, and personalise campaigns based on contextual signals such as timing, location, and purchase intent.
For marketers and product teams, the platform offers capabilities that go beyond traditional analytics, integrating real-time decision-making into campaign orchestration. The company’s ability to handle massive datasets across industries such as retail, BFSI, OTT, and travel has strengthened its competitive edge.
With this funding, MoEngage joins the list of Indian SaaS firms that have secured large investments amid growing global interest in AI-led enterprise technology. The company’s long-term focus remains on creating a unified ecosystem for customer engagement, helping businesses move toward fully automated and intelligent marketing operations.
The latest round is expected to fuel MoEngage’s growth in new verticals and regions, while also enhancing its AI capabilities to compete with global leaders in the martech space. As enterprises increasingly prioritise data privacy and measurable marketing ROI, MoEngage’s approach of combining secure AI with customer analytics positions it to lead the next phase of digital engagement.
In summary, MoEngage’s $100 million raise, led by Goldman Sachs and A91 Partners, highlights investor confidence in AI-driven SaaS innovation from India. With its focus on advanced AI solutions, international expansion, and data privacy, MoEngage is set to redefine enterprise marketing automation and engagement at a global scale.