Sainsbury’s has appointed Dave Cain as Head of MarTech, bringing the former LKQ UK & Ireland digital marketing leader in to help develop its marketing technology ecosystem.
Samsung is studying how consumers use AI in everyday life to shape future Galaxy experiences, with its India R&D teams also developing locally relevant AI features.
Mercedes-Benz India is using AI, customer data and experiential marketing to personalise engagement as younger, digital-first consumers enter the luxury car market.
AI agents are reshaping brand loyalty by making product comparison and switching easier, pushing marketers to rethink personalisation, trust and customer retention.
Tech Mahindra has elevated Puru Chipalkatti to Senior Vice President and Business Group Head as the company strengthens its global leadership team.
Aurora Mobile showcased its AI-first EngageLab platform at MarTech Summit Hong Kong, featuring omnichannel marketing, AI customer service and frictionless authentication.
Exotel has launched India's first fully agentic AI voice calling capability, enabling AI agents to independently manage customer calls and automate follow-up actions.
Kapture CX has raised $10 million to expand globally and strengthen its AI-powered CRM platform for enterprise customer experience.
AI agents are reshaping modern marketing through autonomous campaign management, customer engagement, media buying, analytics, and personalised experiences.
Mahindra Group has appointed Shuchi Suri as Executive Vice President to lead its Mahindra Experiences vertical.
Adobe introduces CX Enterprise, a new platform aimed at unifying customer experience, data, and workflows across organisations.
Havas CX India has appointed Amandeep Singh Kochar as EVP Experience Strategy and Martech Head, reinforcing its focus on customer experience, data and technology-led transformation.
AI driven autonomous personalization is reshaping websites with real time layouts, dynamic content, and unique experiences for every user.
AI transformed customer experience in 2025 with predictive service, voice AI, sentiment engines, WhatsApp bots, and autonomous workflows.
Kore.ai becomes a launch partner for Microsoft Agent 365 to accelerate enterprise adoption of agentic AI with advanced automation and workflow capabilities.
Zoho has rolled out a major update to Zoho One, adding AI-powered context intelligence, deeper integrations and a unified experience to help enterprises improve collaboration and decision making.
Digital-first car and property buyers are reshaping India’s auto and real estate funnels. Martech, CRM, AI and WhatsApp journeys now drive discovery, qualification and conversions.
AI is helping Indian brands evolve from CRM to CXM, creating connected, real-time customer experience loops that unify marketing, sales, and service for measurable ROI and trust.
Multimodal AI is reshaping customer engagement by combining text, voice, image, and video insights to deliver real-time, personalized, and emotionally intelligent brand interactions across industries.
AI is transforming India’s $3.2B market research industry — not replacing it, but making insights faster, smarter, and more data-driven.
Verizon’s CX Annual Insights report finds 88% of consumers prefer human-led service over AI, with frustrations around hand-offs and personalization gaps. The future of CX lies in AI-human balance.
Brands are embracing AI to improve CX, but risk losing empathy. Experts stress the need for balancing automation with human-first approaches to build lasting trust.
Accenture acquires CyberCX for $1B, boosting AI-driven cybersecurity capabilities across the Asia-Pacific region.
