Meta has launched AI Mode on Facebook, using public posts and platform data to deliver conversational answers and AI-powered content discovery.
Flipkart has joined Meta's affiliate programme, enabling creators to drive product discovery and earn commissions through Instagram and Facebook.
Meta has officially launched subscription services across Instagram, Facebook and WhatsApp, with AI-focused plans expected later.
Nectar Social has raised $30 million to expand its AI-powered marketing platform focused on automation, analytics and audience engagement.
Meta is testing AI systems that analyse height and bone structure to identify underage users and strengthen platform safety measures.
Meta’s new AI creative tools are receiving mixed reactions from marketers over control, creativity, and performance impact.
Hyderabad police has ordered an AI-powered platform to monitor social media and improve law enforcement response.
Bluesky launches Attie, an AI tool that lets users create custom social media feeds for a more personalised experience.
YouTube introduces AI powered discovery tools in its Creator Marketing Hub to help brands identify and collaborate with creators.
LinkedIn has introduced AI powered feed ranking and strengthened action against automated comments to improve content quality and authenticity on its platform.
Bumble has introduced Bee, an AI powered dating assistant designed to help users start conversations, suggest replies, and improve messaging interactions on the platform.
Startup Germ has launched as the first private messenger to integrate directly within Bluesky, enabling encrypted one-to-one communication without leaving the app.
Meta CEO Mark Zuckerberg has outlined plans for agentic commerce tools and a broader AI rollout in 2026, signalling deeper integration of AI across Meta’s platforms.
Google Photos is testing an AI-powered feature that turns user selfies into memes, highlighting its push to integrate generative AI into everyday consumer apps.
Algorithms now drive creator visibility in India more than followers. Here’s how Reels, YouTube, and AI are reshaping reach, fame, and monetisation.
Predis.ai has launched an AI-powered tool for branded social media post creation and scheduling, aiming to streamline content workflows for marketers and agencies.
Comment-to-convert is reshaping social commerce as brands turn Instagram and YouTube comments into high-intent sales funnels with automated DMs.
As brands adopt generative AI at scale, many are losing distinct voice and tone, creating a growing risk of sameness and diluted brand identity across digital channels.
As attention spans shrink, brands are shifting from long-form storytelling to 2-second hooks, redesigning marketing strategies around short-form video and instant recall.
Meta expands its Advantage+ AI tools to help advertisers auto-generate tailored creative variations across Facebook and Instagram, speeding up ad production and optimisation.
Indian brands are turning viral meme formats into performance funnels, using humour-led content to drive engagement, clicks and conversions across social media platforms.
AI-generated screenshots from tools like ChatGPT are becoming social currency. This story explores how brands, creators, and marketers are leveraging the AI screenshot economy.
Meta India, Aman Jain, Public Policy, Technology Regulation, Social Media Policy, AI Governance, Digital Economy, Internet Platforms, Leadership Appointment
AI social agents are transforming brand management by automating replies, monitoring sentiment and optimizing content and media decisions across platforms in real time.
AI is revolutionizing influencer marketing in 2025, making it more data-driven, predictive, and authentic—enhancing discovery, engagement, and trust while keeping human creativity at its core.
Emplifi’s latest study reveals user-generated content delivers 10x higher conversion rates than brand-created posts, highlighting authenticity as a key growth driver.
Instagram head Adam Mosseri denies the platform listens to phone microphones for ads, citing AI-powered data insights as the real driver of targeted advertising.
