Axis Max Life Insurance has promoted Ankit Singh to lead its Security Operations Center and cyber security operations.
Meta has officially launched subscription services across Instagram, Facebook and WhatsApp, with AI-focused plans expected later.
Nectar Social has raised $30 million to expand its AI-powered marketing platform focused on automation, analytics and audience engagement.
Meta is testing AI systems that analyse height and bone structure to identify underage users and strengthen platform safety measures.
Gartner has promoted Aman Dewan to Associate Director, Marketing, strengthening its leadership team.
Meta’s new AI creative tools are receiving mixed reactions from marketers over control, creativity, and performance impact.
Hyderabad police has ordered an AI-powered platform to monitor social media and improve law enforcement response.
Bluesky launches Attie, an AI tool that lets users create custom social media feeds for a more personalised experience.
YouTube introduces AI powered discovery tools in its Creator Marketing Hub to help brands identify and collaborate with creators.
LinkedIn has introduced AI powered feed ranking and strengthened action against automated comments to improve content quality and authenticity on its platform.
Bumble has introduced Bee, an AI powered dating assistant designed to help users start conversations, suggest replies, and improve messaging interactions on the platform.
Bumble introduces AI powered photo feedback and profile guidance tools to help users improve match quality and engagement.
Startup Germ has launched as the first private messenger to integrate directly within Bluesky, enabling encrypted one-to-one communication without leaving the app.
Eloelo Group has elevated Nishant Kumar to Chief Marketing Officer as it sharpens brand, growth and creator-led engagement strategies across its social entertainment platform.
AI assistants are beginning to form their own social networks, highlighting a shift toward autonomous agent interaction and raising new questions around governance and control.
Meta CEO Mark Zuckerberg has outlined plans for agentic commerce tools and a broader AI rollout in 2026, signalling deeper integration of AI across Meta’s platforms.
Google Photos is testing an AI-powered feature that turns user selfies into memes, highlighting its push to integrate generative AI into everyday consumer apps.
OpenAI conducted a Bengaluru workshop to help nonprofit organisations adopt and scale artificial intelligence for social impact initiatives.
Algorithms now drive creator visibility in India more than followers. Here’s how Reels, YouTube, and AI are reshaping reach, fame, and monetisation.
At a FICCI–MPA pre-summit, I&B Additional Secretary Prabhat said AI must expand creativity while protecting trust, copyright, and creator livelihoods.
Predis.ai has launched an AI-powered tool for branded social media post creation and scheduling, aiming to streamline content workflows for marketers and agencies.
Brand websites are no longer the first stop for discovery. Platforms, marketplaces, and social feeds now shape how consumers find and trust brands.
Comment-to-convert is reshaping social commerce as brands turn Instagram and YouTube comments into high-intent sales funnels with automated DMs.
As brands adopt generative AI at scale, many are losing distinct voice and tone, creating a growing risk of sameness and diluted brand identity across digital channels.
As attention spans shrink, brands are shifting from long-form storytelling to 2-second hooks, redesigning marketing strategies around short-form video and instant recall.
Meta expands its Advantage+ AI tools to help advertisers auto-generate tailored creative variations across Facebook and Instagram, speeding up ad production and optimisation.
Indian brands are turning viral meme formats into performance funnels, using humour-led content to drive engagement, clicks and conversions across social media platforms.
AI-generated screenshots from tools like ChatGPT are becoming social currency. This story explores how brands, creators, and marketers are leveraging the AI screenshot economy.
Meta India, Aman Jain, Public Policy, Technology Regulation, Social Media Policy, AI Governance, Digital Economy, Internet Platforms, Leadership Appointment
AI social agents are transforming brand management by automating replies, monitoring sentiment and optimizing content and media decisions across platforms in real time.
AI is revolutionizing influencer marketing in 2025, making it more data-driven, predictive, and authentic—enhancing discovery, engagement, and trust while keeping human creativity at its core.
AI is transforming India’s $3.2B market research industry — not replacing it, but making insights faster, smarter, and more data-driven.
India’s marketers are adopting powerful MarTech tools like Zoho, MoEngage, Canva, Google Analytics, and SocialPilot to drive data-led growth and personalization.
Emplifi’s latest study reveals user-generated content delivers 10x higher conversion rates than brand-created posts, highlighting authenticity as a key growth driver.
YouScan launches Insights Copilot, an AI tool designed to simplify social data analysis and support marketers with faster, clearer decision-making.
Instagram head Adam Mosseri denies the platform listens to phone microphones for ads, citing AI-powered data insights as the real driver of targeted advertising.
SiMa.ai launches Modalix MLSoC to power reasoning-based LLMs and GenAI on edge devices under 10W, combining low power, high performance, and real-time inference.
Social Panga launches in-house AI Council to embed AI in brand marketing, drive innovation, and scale tech-enabled solutions across client campaigns.
Flamel AI launches AI-powered social ad tools to help multi-location brands personalize campaigns at scale across platforms.
