Men's jewellery is evolving from occasion-based purchases to everyday self-expression, with brands focusing on personal style, customer trust and shopping experiences.
Nikhil Gandhi launches Dubai-based VYYB AI, introducing AI-powered background music management with plans for climate optimisation and contextual scent solutions.
Theobroma has appointed Anand Tomar as Chief Technology Officer, bringing two decades of experience across food, retail, manufacturing and technology transformation.
McDonald’s faces a proposed US class action alleging its AI pricing system coordinated menu prices across franchises. The company denies AI sets prices.
TCS will take over Best Buy’s India GCC under a multi-year agreement and transform the operation into an AI-native technology and innovation centre.
ChatGPT can now virtually try on clothes and accessories using user photos, as OpenAI adds new AI shopping and product-saving features globally.
Criteo’s Marc Fischli explains how agentic AI, changing product discovery and commerce data could reshape marketing teams, search and performance strategies.
AI is reshaping media planning across search, buying, creators, commerce and measurement, forcing marketers to rethink what machines optimise and where human judgement matters.
Instacart is using Shrek, Scooby-Doo and other pop culture references in a new campaign promoting its AI-powered grocery assistant Clementine.
How algorithms are reshaping retail curation, personalisation and discovery, and why human taste and judgement remain critical in an AI-driven shopping ecosystem.
Boldfit has appointed former Lenskart CBO Oliver Kaye as COO to support its expansion across categories, channels and geographies.
OneRail has launched OmniSTAR, an AI-powered delivery platform built with Nvidia technology to help retailers make faster, lower-cost last-mile delivery decisions.
Flipkart Ads launches Saarthi, combining AI-powered campaign intelligence with zero-cost agency support to help sellers manage and optimise advertising.
Aditya Birla Fashion is evaluating PointAI’s one-second AI virtual try-on and Fashion Advisor technology for potential use across its retail network.
Galeries Lafayette India appoints Noopur Khandekar as Head of Brand Marketing, bringing her experience across Tilt, Spring Marketing Capital and MullenLowe Lintas.
Sainsbury’s has appointed Dave Cain as Head of MarTech, bringing the former LKQ UK & Ireland digital marketing leader in to help develop its marketing technology ecosystem.
Acer India and Bangladesh Head of Marketing Sooraj Balakrishnan discusses AI search, GEO, personalisation and why consumer understanding must remain human.
Reliance Retail has acquired Furrl’s AI Styling Engine and commerce app to strengthen personalised fashion discovery across its digital and omni-channel platforms.
IKEA has redeployed 8,500 call centre employees into new roles after AI automated routine customer service tasks, focusing on reskilling rather than job cuts.
Vijay Sales has appointed Ranjit Satyanath as Chief Information Officer to lead its digital transformation, IT strategy and technology innovation.
PUMA will establish a Global Capability Centre in Pune to support global technology, digital and enterprise operations, strengthening its India expansion strategy.
As AI assistants reshape online shopping, brands are shifting focus from Google rankings to AI recommendations, making trust, structured data and credibility critical for visibility.
WPP Media has partnered with Kily to integrate AI-powered commerce capabilities into WPP Open, helping brands automate ecommerce and quick commerce operations in India.
Myntra says generative AI has reduced product launch timelines by 40%, while speeding up seller onboarding, catalogue creation and personalised shopping.
Myntra is expanding AI across seller onboarding, product discovery and customer support to improve operational efficiency and personalise the shopping experience.
magicpin has expanded its AI merchant assistant Vera to six international markets as it accelerates global adoption of AI-powered retail and restaurant technology.
Shiprocket is expanding its AI-powered commerce platform to help emerging businesses scale while continuing preparations for its planned IPO.
KFC South Asia has appointed former P&G executive Rishab Mukherjee as Chief Marketing Officer to lead regional marketing strategy and brand growth.
IKEA India has appointed Jessamine Avila as Chief Marketing Officer to lead brand strategy, customer engagement and omnichannel marketing growth.
Five Below is expanding digital marketing investments to improve customer engagement, strengthen omnichannel experiences and support long term retail growth.
AI is driving the shift from traditional personalization to the "consumer of one," helping brands deliver real-time, individualized experiences powered by trust and contextual intelligence.
AI is transforming fashion marketing, helping brands personalise campaigns, accelerate content creation and optimise AI-driven product discovery while keeping human creativity central.
Danish martech startup Serpier has raised €1.4 million to expand its AI visibility platform for online retailers navigating AI-powered search.
Under Armour has appointed Madhu Natesan as Vice President and Managing Director of its India Global Capability Centre.
Amazon Ads says AI is unlocking creativity by removing production barriers, enabling interactive advertising and helping marketers focus on strategy, storytelling and measurable outcomes.
Levi Strauss has appointed Vijay Nair to lead its India Global Talent Hub and GCC, reinforcing India's strategic role in global operations.
Gap is expanding its AI strategy through partnerships with Google Cloud, Zeta and Publicis Sapient to modernise retail operations and marketing.
Shopee is partnering with OpenAI to integrate ChatGPT Shopping, bringing AI-powered product discovery and recommendations to users.
Zepto has appointed Sushant S. to lead people experience, workforce governance and operations strategy as it scales across India.
Market vendors in Bengaluru are helping train AI-powered retail robots, highlighting both the opportunities and concerns surrounding automation and future jobs.
Aurus Inc has appointed fintech veteran Rishabh Jain as SVP & Head of Business, Strategy & Growth for India and Emerging Markets to drive expansion and cross-border payments growth.
Ralph Lauren has appointed Tathagat Varma as Vice President and Head of its Global Capability Centre, reinforcing its technology and operations capabilities.
Meesho says 75% of its orders now come from Bharat markets as AI-powered discovery, localisation and personalisation drive e-commerce growth beyond metros.
Rezolve AI has appointed Michele Fisher as Chief Marketing Officer to lead global marketing, brand strategy and growth initiatives amid expansion plans.
FirstClub has appointed Lucky Saini as Head of Marketing as the company focuses on brand building, customer acquisition and growth.
Impel has integrated AI video capabilities with customisable AI agents to support automotive retail marketing and customer engagement.
Pattern has launched Pi, an AI-powered ecommerce platform designed to help global brands improve digital growth and marketplace operations.
TCS and Rezolve Ai have announced a partnership to scale agentic commerce solutions and AI-powered shopping experiences globally.
Creatable has launched a predictive AI platform to help book creators improve ecommerce performance and audience targeting.
Starbucks India has appointed Rahul Khona as CTO as the company strengthens digital and technology-led customer engagement.
