New research suggests traditional digital marketing strategies may be less effective on AI-powered shopping agents and assistants.
Polycab India has appointed Kanishka Garbyal as Head of Digital Marketing to strengthen brand communication and digital engagement.
AI agents, answer engines and video commerce are reshaping brand discovery, customer engagement and digital marketing strategies in 2026.
Scale Sense has launched an AI-first growth model aimed at helping Indian brands scale digital marketing operations.
Samsonite India has appointed Meha Parekh as Head of Marketing and Communications to strengthen brand strategy and digital engagement.
AI mobile marketing is reshaping user acquisition, engagement, and retention, helping brands make smarter, data-driven decisions across the mobile ecosystem.
Global brands are shifting marketing intelligence to India, with GCCs evolving into hubs for AI, analytics and decision making.
Microsoft appoints Shruti Narang as Director of Marketing for India, strengthening its leadership team in a key growth market.
Pickyourtrail has appointed Janani Kandaswamy as Head of Marketing to lead brand and growth initiatives.
Bajaj Consumer Care has appointed Aditya Singh as Chief Marketing Officer to strengthen its brand and growth strategy.
Gnan.ai has appointed Rajesh Rajyalakshmi Pantina as Vice President Marketing to strengthen its leadership team.
AI-powered video generation is transforming retail marketing by enabling faster, scalable and cost-efficient content creation.
LT Foods has appointed Ritesh Sud as Chief Marketing Officer to lead brand strategy and marketing initiatives.
KFC India has appointed Suhayl Limbada as Chief Marketing Officer to lead brand strategy and customer engagement.
VipShaadi has appointed Ritika Gupta as Director of Marketing to lead brand strategy and growth initiatives.
Vodafone Idea elevates Vineeth Jayendranath as VP Marketing Head for Mumbai, strengthening its regional marketing leadership.
Mondelez International appoints Ankit Desai as Senior Director Marketing, strengthening its leadership team to drive growth and brand strategy.
A new report finds visible AI in marketing is four times more likely to erode brand trust than build it, raising concerns for marketers.
Uber has appointed Arjun Kalra as Head of Marketing for India and South Asia, strengthening its regional leadership team.
AI adoption is reshaping martech budgets, with brands re-evaluating agency roles and shifting toward in-house capabilities.
AI is reshaping brand building in 2026, as algorithms increasingly control visibility, discovery, and perception across digital platforms.
Automation Anywhere appoints Shreya Bhatnagar as India Head of Marketing to drive brand growth and AI automation adoption.
Faber Castell India has appointed Sunaina Haldar as Director Marketing to strengthen brand positioning and drive consumer engagement.
Apollo Tyres has appointed Neha Agarwalla as Divisional Head for Marketing Communications and Sponsorships to strengthen its brand and engagement strategy.
MartechAI launches the Top 100 MarTech Brands in India list to spotlight companies driving innovation in marketing technology, AI, and customer engagement.
Raymond Lifestyle has appointed Kalpana Singh as Chief Marketing Officer to lead marketing strategy, brand development, and consumer engagement initiatives.
BrightEdge research finds Google AI Overviews are 44 percent more likely to criticise brands than ChatGPT responses, raising new reputation risks for marketers.
HUL has appointed three CMOs as part of its unified India strategy, reshaping its marketing leadership structure to drive agility and brand growth.
Coca-Cola is expanding its use of AI in marketing as price-led growth moderates, focusing on personalised engagement and improved campaign performance.
Britannia has appointed Puneet Das as Chief Marketing Officer and promoted Siddharth Gupta to Vice President, Marketing.
Anthropic’s India expansion faces a naming conflict with a local company, highlighting challenges global AI firms face when entering new markets.
Crypto.com acquires the AI.com domain for $70 million ahead of the Super Bowl, signalling a strategic branding move toward artificial intelligence.
Super Bowl 2026 commercials feature artificial intelligence prominently as AI companies like Anthropic and OpenAI compete for visibility in high-profile ad placements.
The House of Rare appoints Nishant Poddar as Chief Marketing Officer to lead marketing, digital strategy and consumer engagement across its fashion portfolio.
NeuGenM.ai has appointed Beerajaah S Swain as Chief Digital Marketing Officer to strengthen its digital marketing, brand strategy and growth initiatives.
AI is redefining how brands build trust through personalization. As algorithms shape experiences, transparency, explainability, and responsible data use are becoming essential to consumer trust.
Liberty Shoes has appointed Priyanka Vishnoi as Head of Marketing, strengthening its leadership as the footwear brand sharpens focus on brand building and growth.
Kenvue appoints Madhav Nayak as Vice President and Chief Marketing Officer for Asia Pacific, strengthening its regional marketing leadership.
Brands are shifting from influencers to real customers and employees to build trust. Here’s why real people marketing is gaining momentum in India and globally.
Predis.ai has launched an AI-powered tool for branded social media post creation and scheduling, aiming to streamline content workflows for marketers and agencies.
Brand websites are no longer the first stop for discovery. Platforms, marketplaces, and social feeds now shape how consumers find and trust brands.
AI tools are reshaping brand perception by answering consumer questions—sometimes incorrectly. How AI misinformation is creating a new, silent brand crisis.
As brands chase virality across reels, memes, and creators, many are winning attention but losing brand recall, exposing a growing gap between reach and real impact.
CloudSEK has appointed Tanuja Padwal as associate vice president of marketing to strengthen global brand strategy and support its next phase of growth.
As brands adopt generative AI at scale, many are losing distinct voice and tone, creating a growing risk of sameness and diluted brand identity across digital channels.
As AI accelerates content creation, brands are moving from static PDF brand books to AI-powered guardrails that enforce identity, tone and design in real time across platforms.
As AI-led discovery grows, consumers are influencing how brands are described, ranked, and recommended—shifting power from brand messaging to collective user signals and behaviour.
AI-powered tools are enabling consumers to generate sharper, more persuasive complaints, forcing brands to rethink customer service, trust, and response strategies in the age of generative AI.
As attention spans shrink, brands are shifting from long-form storytelling to 2-second hooks, redesigning marketing strategies around short-form video and instant recall.
AI-generated voiceovers are transforming Indian advertising, enabling speed and localisation at scale while raising concerns around trust, consent and the future of voice artists.
