JLL's Adelise Ashdown says AI should drive better marketing, not just faster execution, arguing that empathy, trust and brand distinctiveness will remain the strongest competitive advantages.
Olaplex CEO Amanda Baldwin explains why AI will amplify trust, brand distinctiveness and human creativity, making curiosity the defining skill for marketers in an AI-first era.
Cannes Lions 2026 proved that while AI dominated conversations, the most impactful work combined technology with human creativity, culture and business transformation.
Canva has introduced an AI-powered marketing platform that combines campaign creation, publishing and performance insights in one workspace.
Richard Edelman discusses AI search, earned media, trust, brand credibility and why marketers can no longer rely solely on paid visibility.
Cannes Lions 2026 turns the French Riviera city into a global hub for creativity, marketing, media, technology and industry networking.
L'Oréal is expanding its OpenAI partnership to accelerate AI-powered content creation, personalization and marketing efficiency across global brands.
Honasa Consumer has appointed Richa Gupta as Senior Vice President to lead its e-commerce business as digital commerce becomes a key growth driver.
Kouzina has appointed Geetika Anand Gupta as Group CMO as the food tech company looks to strengthen brand building, growth and customer engagement.
A new Meltwater study finds LinkedIn is emerging as a major source of visibility in AI-powered search results, reshaping brand content strategies.
OpenAI is embracing retro-inspired advertising to make artificial intelligence feel more approachable as competition in the AI market intensifies.
Narayana Health has elevated marketing leader Krishna Goyal, reinforcing its focus on brand growth, digital engagement and patient-centric communication.
Coca-Cola is expanding AI use across marketing operations to improve agility, optimize spending and support faster business decisions.
FirstClub has appointed Lucky Saini as Head of Marketing as the company focuses on brand building, customer acquisition and growth.
A new study finds 81% of brands cited by ChatGPT do not appear on Google's first page, signaling shifts in how consumers discover brands online.
ACAM and Kantar are expanding their AI-powered marketing research partnership to strengthen consumer insights and data-driven decision making.
India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization.
NeuroRank has launched a patent-pending AI visibility platform aimed at helping brands monitor generative search visibility and governance globally.
Pattern has launched Pi, an AI-powered ecommerce platform designed to help global brands improve digital growth and marketplace operations.
Honasa Consumer has appointed Saahil Nayar as Business Head and Senior Vice President amid continued expansion in the D2C and FMCG space.
Mario Foods has appointed Suhas Abrol as Head of Marketing and Growth to strengthen brand expansion and consumer engagement efforts.
New research suggests traditional digital marketing strategies may be less effective on AI-powered shopping agents and assistants.
Polycab India has appointed Kanishka Garbyal as Head of Digital Marketing to strengthen brand communication and digital engagement.
AI agents, answer engines and video commerce are reshaping brand discovery, customer engagement and digital marketing strategies in 2026.
Scale Sense has launched an AI-first growth model aimed at helping Indian brands scale digital marketing operations.
Samsonite India has appointed Meha Parekh as Head of Marketing and Communications to strengthen brand strategy and digital engagement.
AI mobile marketing is reshaping user acquisition, engagement, and retention, helping brands make smarter, data-driven decisions across the mobile ecosystem.
Global brands are shifting marketing intelligence to India, with GCCs evolving into hubs for AI, analytics and decision making.
Microsoft appoints Shruti Narang as Director of Marketing for India, strengthening its leadership team in a key growth market.
Pickyourtrail has appointed Janani Kandaswamy as Head of Marketing to lead brand and growth initiatives.
Bajaj Consumer Care has appointed Aditya Singh as Chief Marketing Officer to strengthen its brand and growth strategy.
Gnan.ai has appointed Rajesh Rajyalakshmi Pantina as Vice President Marketing to strengthen its leadership team.
AI-powered video generation is transforming retail marketing by enabling faster, scalable and cost-efficient content creation.
LT Foods has appointed Ritesh Sud as Chief Marketing Officer to lead brand strategy and marketing initiatives.
KFC India has appointed Suhayl Limbada as Chief Marketing Officer to lead brand strategy and customer engagement.
VipShaadi has appointed Ritika Gupta as Director of Marketing to lead brand strategy and growth initiatives.
Vodafone Idea elevates Vineeth Jayendranath as VP Marketing Head for Mumbai, strengthening its regional marketing leadership.
Mondelez International appoints Ankit Desai as Senior Director Marketing, strengthening its leadership team to drive growth and brand strategy.
A new report finds visible AI in marketing is four times more likely to erode brand trust than build it, raising concerns for marketers.
Uber has appointed Arjun Kalra as Head of Marketing for India and South Asia, strengthening its regional leadership team.
AI adoption is reshaping martech budgets, with brands re-evaluating agency roles and shifting toward in-house capabilities.
AI is reshaping brand building in 2026, as algorithms increasingly control visibility, discovery, and perception across digital platforms.
Automation Anywhere appoints Shreya Bhatnagar as India Head of Marketing to drive brand growth and AI automation adoption.
Faber Castell India has appointed Sunaina Haldar as Director Marketing to strengthen brand positioning and drive consumer engagement.
Apollo Tyres has appointed Neha Agarwalla as Divisional Head for Marketing Communications and Sponsorships to strengthen its brand and engagement strategy.
MartechAI launches the Top 100 MarTech Brands in India list to spotlight companies driving innovation in marketing technology, AI, and customer engagement.
Raymond Lifestyle has appointed Kalpana Singh as Chief Marketing Officer to lead marketing strategy, brand development, and consumer engagement initiatives.
BrightEdge research finds Google AI Overviews are 44 percent more likely to criticise brands than ChatGPT responses, raising new reputation risks for marketers.
HUL has appointed three CMOs as part of its unified India strategy, reshaping its marketing leadership structure to drive agility and brand growth.
Coca-Cola is expanding its use of AI in marketing as price-led growth moderates, focusing on personalised engagement and improved campaign performance.
