Sarvam has appointed Disha Sanghvi to lead brand and communications as the Indian AI company expands its products, enterprise presence and market visibility.
Sai Ganesh has joined AI app builder Emergent as Global Head of Brand and Marketing, bringing experience across Dunzo, Zomato and AB InBev.
Boldfit has appointed former Lenskart CBO Oliver Kaye as COO to support its expansion across categories, channels and geographies.
Mamaearth has entered ChatGPT advertising through a Criteo partnership as Honasa Consumer experiments with conversational AI as a new channel for brand discovery.
Reliance Brands appoints Shivani Goel as Vice President, Marketing to lead brand strategy and growth for HUGO BOSS, Paul & Shark, ZEGNA and TUMI.
Galeries Lafayette India appoints Noopur Khandekar as Head of Brand Marketing, bringing her experience across Tilt, Spring Marketing Capital and MullenLowe Lintas.
Liquid Death and Garage Beer team up with Jason Kelce for an unconventional campaign addressing the water consumption associated with AI data centres.
PepsiCo launches a global marketing agency review as it looks to integrate AI, data and technology more deeply across creative, media and marketing operations.
ZEE Entertainment appoints former ACKO CMO Ashish Mishra as Chief Marketing Officer to lead its brand, consumer marketing and network-level strategic initiatives.
AI is making marketing faster, but new 2026 research shows that strategy, data quality and organisational readiness will determine whether that speed delivers better results.
L'Oréal is expanding AI across content creation, media investment and beauty discovery as it adapts its marketing strategy to changing consumer behaviour.
Tech Mahindra has launched its new sonic identity, “TechM Ting,” extending its Scale at Speed brand promise across digital, physical and AI-driven touchpoints.
Otter.ai has appointed Alex Gay as CMO to lead global marketing as the company expands beyond AI notetaking into enterprise conversational knowledge and agentic workflows.
Zoom is using creator partnerships to build authority and test whether third-party content can strengthen its visibility across AI-generated search results.
VoiseTech is deepening its India presence as AI, programmatic advertising and data-led decision-making reshape the country’s AdTech ecosystem.
Mercedes-Benz India is using AI, customer data and experiential marketing to personalise engagement as younger, digital-first consumers enter the luxury car market.
Jellyfish has expanded its Share of Model platform with AI-powered ad optimisation to help brands improve campaign performance and visibility across AI-driven discovery.
AI agents are reshaping brand loyalty by making product comparison and switching easier, pushing marketers to rethink personalisation, trust and customer retention.
VaynerMedia APAC's Shrey Khetarpal shares why AI is reshaping brand discovery, why performance marketing is losing relevance, and how brands can prepare for an AI-first future.
Enterprise AI startup Kily has raised Rs 30 crore in a funding round led by Sorin Investments to expand its agentic AI platform for consumer brands.
Sampath Bank has appointed Milinda Weerasinghe as Chief Marketing Officer to lead its marketing strategy, brand growth and digital customer engagement initiatives.
SuperStuff.ai has launched an AI-powered platform that matches brands with vetted marketing agencies, freelancers and fractional marketing experts.
Nielsen has launched Ad Intel AI, an AI-powered platform that helps advertisers and agencies turn advertising data into actionable competitive intelligence.
Maruti Suzuki has issued an RFP inviting AI-focused creative agencies as it looks to integrate generative AI into brand campaigns and marketing workflows.
HUL has increased advertising investments while expanding AI across its marketing operations to strengthen consumer engagement and brand growth.
Devyani International is combining AI with creator-led marketing to strengthen customer engagement across KFC, Pizza Hut and Costa Coffee.
How educational content marketing is helping reshape perceptions of medical cannabis by building trust, improving awareness and enabling informed healthcare decisions in India.
Kotak Mahindra Bank's marketing head Kedar Ravangave has exited the bank and moved into an AI transformation role, reflecting the growing convergence of marketing and artificial intelligence.
iCubesWire has launched iQ, a conversational AI platform that helps brands discover creators, analyse campaign performance and simplify creator marketing intelligence.
AI search is changing brand discovery. Learn how the four Ps of Presence, Parsability, Proof and Performance can help brands improve visibility across ChatGPT, Gemini and Google AI.
Innocean India has launched an AI Studio to help brands create localised, multilingual marketing campaigns using generative AI and automation.
Pipaltree.ai has appointed Ajay Ravindran as Vice President, Brand Intelligence to accelerate enterprise adoption of its AI powered Actionable Brand Intelligence platform.
JioHotstar has partnered with VDO.AI to introduce AI powered real time contextual advertising across Connected TV and OTT streaming platforms.
Mercedes-Benz India has promoted Nandita Godbole to Head of Marketing, strengthening its leadership as it expands digital and customer focused marketing initiatives.
Qure.ai has appointed Malika Shrivastava as Chief Marketing Officer to lead its global marketing strategy as the healthcare AI company expands internationally.
Infosys is repositioning itself as a brand-led AI company, expanding enterprise AI services, strategic partnerships and its AI First Value Framework.
Fifty has launched AudienceAI Assistant, an AI-powered platform that enables brands to interact with simulated audiences to test messaging, media strategies and campaign ideas.
Shiprocket is expanding its AI-powered commerce platform to help emerging businesses scale while continuing preparations for its planned IPO.
KFC South Asia has appointed former P&G executive Rishab Mukherjee as Chief Marketing Officer to lead regional marketing strategy and brand growth.
IKEA India has appointed Jessamine Avila as Chief Marketing Officer to lead brand strategy, customer engagement and omnichannel marketing growth.
Equiti has launched an AI powered FIFA campaign using generative AI to create football inspired digital content and strengthen fan engagement.
Google's latest Workspace and Gemini commercial imagines AI helping draft the Declaration of Independence, sparking debate over creativity and historical storytelling.
Cannes Lions 2026 proved that while AI dominated conversations, the most impactful work combined technology with human creativity, culture and business transformation.
Canva has introduced an AI-powered marketing platform that combines campaign creation, publishing and performance insights in one workspace.
Richard Edelman discusses AI search, earned media, trust, brand credibility and why marketers can no longer rely solely on paid visibility.
Cannes Lions 2026 turns the French Riviera city into a global hub for creativity, marketing, media, technology and industry networking.
L'Oréal is expanding its OpenAI partnership to accelerate AI-powered content creation, personalization and marketing efficiency across global brands.
Honasa Consumer has appointed Richa Gupta as Senior Vice President to lead its e-commerce business as digital commerce becomes a key growth driver.
Kouzina has appointed Geetika Anand Gupta as Group CMO as the food tech company looks to strengthen brand building, growth and customer engagement.
A new Meltwater study finds LinkedIn is emerging as a major source of visibility in AI-powered search results, reshaping brand content strategies.
