Global AdTech company looks to deepen its presence as AI, programmatic advertising and changing media consumption reshape the advertising ecosystem
Global advertising technology company VoiseTech is stepping up its focus on India as a key growth market, with plans to deepen its presence and work more closely with brands, agencies and publishers across the country.
Having already established a presence in India, VoiseTech sees the market playing an increasingly important role in its next phase of growth. With AI and programmatic advertising gaining momentum, the company sees an opportunity to work more closely with Indian brands, agencies and publishers as they look for greater transparency, efficiency and measurable outcomes from their advertising investments.
Founded in 2023, VoiseTech is a technology solutions company operating across markets including the US, UK, UAE and India. AdTech is one of its key verticals, where the company works with publishers, agencies and brands across the digital advertising ecosystem, providing solutions spanning ad serving, supply-side platforms, pre-bid technology, audience intelligence, agentic AI, creative solutions and programmatic media.
Sabarish Pillai, Founder & CEO, VoiseTech, said, “India is an important market for us, not just because of its scale, but because of how quickly the advertising ecosystem here is evolving. Brands, agencies and publishers are becoming far more sophisticated in the way they look at technology, data, transparency and outcomes. Having worked across global markets, we have seen how some of these shifts are playing out and what technology can do differently. At the same time, India has its own dynamics, and we are building for what the market requires. We have been present in India, but the focus now is on-going deeper: building stronger relationships and bringing our global experience and capabilities to the market in a way that is relevant for India.”
As part of this increased focus, VoiseTech recently brought together senior professionals from the brands, agency as well as marketing fraternity at an industry evening at The Leela Ambience, Gurugram. Conversations during the evening touched upon the growing role of AI, the evolution of programmatic media, cleaner supply paths and changing consumer behaviour. The engagement also marked the company’s intent to build closer relationships with the Indian advertising, marketing and media ecosystem.
VoiseTech’s technology spans both the demand and supply sides of digital advertising, with solutions across programmatic media, audience intelligence, AI-led planning, ad serving and publisher monetisation. The company plans to bring more of these capabilities to Indian brands, agencies and publishers as the market moves towards greater automation and data-led decision-making.
As it strengthens its India business, VoiseTech will focus on building deeper industry relationships, expanding adoption of its technology solutions and applying its experience across global markets to the evolving needs of the Indian advertising ecosystem.
About VoiseTech
VoiseTech is an AI-driven tech solutions provider operating across the US, UK, UAE and India. Founded in 2023, the company works with publishers, agencies and brands through technology spanning ad serving, supply-side platforms, pre-bid infrastructure, audience intelligence, agentic planning, creative solutions and programmatic media. VoiseTech is focused on building a more transparent, efficient and performance-driven advertising ecosystem through AI-led technology, cleaner supply paths and intelligent optimisation.
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