Nielsen has launched Ad Intel AI, an AI-powered platform that helps advertisers and agencies turn advertising data into actionable competitive intelligence.
Maruti Suzuki has issued an RFP inviting AI-focused creative agencies as it looks to integrate generative AI into brand campaigns and marketing workflows.
Publicis has raised its 2026 growth outlook after strong Q2 results, driven by AI-powered marketing demand, new client wins and continued momentum in India.
France's intelligence agency is moving away from Palantir, highlighting growing concerns around AI sovereignty, strategic autonomy and dependence on foreign technology.
GCCs are rapidly evolving into in-house marketing, analytics and content hubs for global brands in India.
For years, marketers have leaned on cookies to follow users across websites, tailoring ads with precision and measuring their impact down to the click
