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Tags: Ai-in-advertising

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Why Contextual Ads Are Winning Again

  Why Contextual Ads Are Winning Again

  • by Anupama Mitra
  • 1 week ago

Marketers are shifting from personal data to privacy-first contextual targeting as cookies fade. AI-driven signals, real-time moments and content relevance are redefining digital advertising.

SkyReels Launches New AI Platform for Automated Creative Marketing and Video Production

  SkyReels Launches New AI Platform for Automated Creative Marketing and Video Production

  • by Martech Desk
  • Nov 22, 2025

SkyReels launches a new generative AI platform designed to automate video creation and support marketers with faster, scalable creative production across industries.

What Makes an Ad Feel Human in the Age of AI

  What Makes an Ad Feel Human in the Age of AI

  • by Anupama Mitra
  • Oct 30, 2025

In the AI era, ads that feel human blend technology with empathy. Indian brands show how emotion, authenticity, and cultural context keep storytelling real.

This is an AI-generated image.

  Nutrica Celebrates Diwali with AI-Powered Campaign on Family Joy and Togetherness

  • by Martech Desk
  • Oct 27, 2025

Nutrica launches an AI-powered Diwali video highlighting themes of love, joy, and family connections through everyday festive moments.

Optable Unveils Agentic Collaboration to Advance AI in Adtech

  Optable Unveils Agentic Collaboration to Advance AI in Adtech

  • by Martech Desk
  • Oct 11, 2025

Optable introduces Agentic Collaboration, a new AI-driven framework to enhance automation, privacy, and efficiency in the next era of adtech.

IAB Europe Report Highlights Growing AI Adoption in Digital Advertising

  IAB Europe Report Highlights Growing AI Adoption in Digital Advertising

  • by Martech Desk
  • Sep 21, 2025

IAB Europe’s first AI in digital advertising report reveals widespread adoption, rising investment, and urgent calls for governance across the ad industry.

5 Trends That Will Define the Next Decade

  The Future of AI in Advertising: 5 Trends That Will Define the Next Decade

  • by Anupama Mitra
  • Aug 23, 2025

AI will reshape advertising with hyper-personalization, generative tools, predictive analytics, regulation, and immersive experiences over the next decade.

Why Creativity Needs Data?

  Why Creativity Needs Data: The New Rules of Marketing in a Post-AI World

  • by Saumitra Prasad, CMO, DOMS Industries
  • Jul 9, 2025

Discover how data-driven insights and AI are reshaping creativity in Indian marketing for personalized, real-time brand storytelling.

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