Richard Edelman discusses AI search, earned media, trust, brand credibility and why marketers can no longer rely solely on paid visibility.
L'Oréal is expanding its OpenAI partnership to accelerate AI-powered content creation, personalization and marketing efficiency across global brands.
Honasa Consumer has appointed Richa Gupta as Senior Vice President to lead its e-commerce business as digital commerce becomes a key growth driver.
Coca-Cola is expanding AI use across marketing operations to improve agility, optimize spending and support faster business decisions.
FirstClub has appointed Lucky Saini as Head of Marketing as the company focuses on brand building, customer acquisition and growth.
Pattern has launched Pi, an AI-powered ecommerce platform designed to help global brands improve digital growth and marketplace operations.
Honasa Consumer has appointed Saahil Nayar as Business Head and Senior Vice President amid continued expansion in the D2C and FMCG space.
Mario Foods has appointed Suhas Abrol as Head of Marketing and Growth to strengthen brand expansion and consumer engagement efforts.
Polycab India has appointed Kanishka Garbyal as Head of Digital Marketing to strengthen brand communication and digital engagement.
Scale Sense has launched an AI-first growth model aimed at helping Indian brands scale digital marketing operations.
Samsonite India has appointed Meha Parekh as Head of Marketing and Communications to strengthen brand strategy and digital engagement.
AI mobile marketing is reshaping user acquisition, engagement, and retention, helping brands make smarter, data-driven decisions across the mobile ecosystem.
Global brands are shifting marketing intelligence to India, with GCCs evolving into hubs for AI, analytics and decision making.
AI is reshaping brand building in 2026, as algorithms increasingly control visibility, discovery, and perception across digital platforms.
MartechAI launches the Top 100 MarTech Brands in India list to spotlight companies driving innovation in marketing technology, AI, and customer engagement.
Super Bowl 2026 commercials feature artificial intelligence prominently as AI companies like Anthropic and OpenAI compete for visibility in high-profile ad placements.
As AI spending rises, Indian brands are questioning ROI. This story examines where marketing budgets are being wasted and how leaders are reassessing AI tools.
AI-powered predictive creative is reshaping advertising as brands use emotion signals and real-time data to tailor content, boost relevance and improve campaign efficiency.
Brands accelerate first-party data strategies as privacy laws tighten. With cookies fading and DPDP enforcement rising, companies invest in consent-led data, CDPs, and AI-driven personalisation.
Wipro to drive HanesBrands’ IT 2.0 transformation using GenAI and cloud technologies to enhance efficiency, automation, and digital innovation.
Indian brands are rapidly integrating AI to personalize campaigns, optimize workflows, and reshape customer engagement across sectors in India’s growing Martech scene.
