Canva has expanded its artificial intelligence strategy with the launch of a new AI-powered marketing platform designed to help brands create, publish and measure campaigns from a single workspace. The announcement, made during Cannes Lions 2026, marks the company's latest move to strengthen its position in the enterprise marketing technology market.
Called Canva Grow 2.0, the platform combines creative production, campaign publishing and performance analytics into one interface. The launch reflects Canva's broader strategy of evolving beyond a design tool into an AI-native platform capable of supporting end-to-end marketing workflows.
The new platform enables marketers to develop advertising assets using AI, publish campaigns directly to digital advertising platforms and analyse campaign performance without moving across multiple software applications. Canva said the offering is intended to reduce workflow complexity while helping marketing teams move from campaign ideation to execution more efficiently.
The launch comes as enterprises increasingly look for integrated marketing platforms that combine creative production with data-driven decision making. Rather than relying on separate design, publishing and analytics tools, brands are seeking unified environments that support collaboration and automation across marketing functions.
Canva Grow 2.0 builds on the company's earlier AI investments, including Canva AI 2.0, introduced earlier this year. That platform transformed Canva into a conversational, agentic workspace where users can generate editable designs, presentations, websites and marketing assets using natural language prompts. It also introduced AI-powered workflows, research tools, scheduling capabilities and brand intelligence features.
The company's AI strategy increasingly focuses on agentic workflows rather than standalone content generation. Instead of simply producing images or text, the platform is designed to coordinate multiple creative and operational tasks, allowing users to generate campaigns, schedule content, conduct research and apply brand guidelines from a single conversational interface.
For marketers, the latest launch reflects growing demand for AI tools that deliver measurable business outcomes alongside creative efficiency. Campaign teams are under increasing pressure to produce larger volumes of content while demonstrating stronger returns on marketing investment. AI-powered automation is increasingly being positioned as a way to accelerate campaign execution without sacrificing brand consistency.
The announcement also highlights Canva's ambitions in enterprise software. The company has continued expanding its AI capabilities through internal product development and acquisitions that strengthen its marketing technology portfolio. Recent investments have focused on creative intelligence, marketing automation and AI workflow platforms, reinforcing Canva's strategy of becoming a broader workplace productivity platform.
Industry observers note that competition in AI-powered marketing software is intensifying as technology providers seek to combine content creation, media planning, analytics and workflow management within unified ecosystems. Generative AI has already transformed creative production, but companies are increasingly looking beyond asset generation toward platforms that support the entire marketing lifecycle.
The launch at Cannes Lions also underscores how AI has become central to discussions around the future of advertising and marketing. Rather than focusing solely on faster content creation, the industry is shifting toward AI systems that assist with planning, execution, measurement and optimisation.
As brands continue investing in AI-driven marketing operations, Canva's latest platform positions the company within a rapidly expanding category where creativity, automation and performance analytics are converging. The move signals that the next phase of marketing technology will be defined not only by generating creative assets, but by helping organisations manage complete campaigns through intelligent, connected workflows.