Sai Ganesh has joined AI app builder Emergent as Global Head of Brand and Marketing, bringing experience across Dunzo, Zomato and AB InBev.
Mamaearth has entered ChatGPT advertising through a Criteo partnership as Honasa Consumer experiments with conversational AI as a new channel for brand discovery.
Reliance Brands appoints Shivani Goel as Vice President, Marketing to lead brand strategy and growth for HUGO BOSS, Paul & Shark, ZEGNA and TUMI.
Liquid Death and Garage Beer team up with Jason Kelce for an unconventional campaign addressing the water consumption associated with AI data centres.
PepsiCo launches a global marketing agency review as it looks to integrate AI, data and technology more deeply across creative, media and marketing operations.
ZEE Entertainment appoints former ACKO CMO Ashish Mishra as Chief Marketing Officer to lead its brand, consumer marketing and network-level strategic initiatives.
L'Oréal is expanding AI across content creation, media investment and beauty discovery as it adapts its marketing strategy to changing consumer behaviour.
Otter.ai has appointed Alex Gay as CMO to lead global marketing as the company expands beyond AI notetaking into enterprise conversational knowledge and agentic workflows.
SuperStuff.ai has launched an AI-powered platform that matches brands with vetted marketing agencies, freelancers and fractional marketing experts.
Nielsen has launched Ad Intel AI, an AI-powered platform that helps advertisers and agencies turn advertising data into actionable competitive intelligence.
Maruti Suzuki has issued an RFP inviting AI-focused creative agencies as it looks to integrate generative AI into brand campaigns and marketing workflows.
HUL has increased advertising investments while expanding AI across its marketing operations to strengthen consumer engagement and brand growth.
Devyani International is combining AI with creator-led marketing to strengthen customer engagement across KFC, Pizza Hut and Costa Coffee.
iCubesWire has launched iQ, a conversational AI platform that helps brands discover creators, analyse campaign performance and simplify creator marketing intelligence.
JioHotstar has partnered with VDO.AI to introduce AI powered real time contextual advertising across Connected TV and OTT streaming platforms.
Qure.ai has appointed Malika Shrivastava as Chief Marketing Officer to lead its global marketing strategy as the healthcare AI company expands internationally.
Canva has introduced an AI-powered marketing platform that combines campaign creation, publishing and performance insights in one workspace.
AI adoption is reshaping martech budgets, with brands re-evaluating agency roles and shifting toward in-house capabilities.
McDonald’s AI led Christmas campaign has triggered debate within the advertising industry over creativity, confidence and the evolving role of technology.
