Reliance Brands Limited has appointed Shivani Goel as Vice President, Marketing, strengthening its leadership team across its portfolio of global luxury and premium fashion brands in India.
In her new role, Goel will lead the marketing mandate for HUGO BOSS, Paul & Shark, ZEGNA and TUMI. Her responsibilities will include brand strategy, consumer engagement and commercial growth as Reliance Brands continues to expand its presence in India's premium and luxury retail market.
Goel joins Reliance Brands after working as an independent consultant, advising businesses on strategy, positioning and brand growth. She brings more than two decades of experience across fashion, beauty and lifestyle marketing, with a career spanning brand communications, retail marketing, digital initiatives, public relations and international expansion.
Before her consulting stint, Goel served as Vice President, Marketing at Forever New, the Melbourne-based fashion brand. She joined the company in 2022, where her mandate covered communications across channels, strategy, retail marketing and public relations. Her responsibilities also included areas such as CRM, e-commerce, influencer management, digital marketing and brand ambassador programmes.
Prior to Forever New, Goel was associated with Colorbar, where she served as Head of Marketing Communications and International Expansion. During her career, she has worked on brand launches, influencer marketing initiatives and expansion into international markets.
Goel has also handled marketing activities for a portfolio of international fashion and lifestyle brands, including Mango, Aldo, La Senza, Nine West and Koovs.com. The experience gives her exposure to both premium international labels and the evolving Indian fashion and retail consumer.
The appointment comes as Reliance Brands continues to build its marketing leadership across individual labels in its portfolio. Earlier this month, the company appointed Niti Uttam to lead marketing for Armani Exchange India. Uttam's remit covers integrated marketing across retail, digital, public relations, influencer marketing, CRM and experiential activations.
Reliance Brands operates and partners with a range of international luxury, premium and lifestyle labels in India. Goel's appointment places her at the helm of marketing for four brands spanning luxury fashion, premium menswear and travel lifestyle categories.
With the new role, her focus will centre on strengthening the positioning of HUGO BOSS, Paul & Shark, ZEGNA and TUMI while driving consumer engagement and supporting their commercial growth in the Indian market.
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