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Tags: Ai-persona

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'yuu-moji' Campaign

  yuu Launches AI-Powered 'yuu-moji' Campaign With dentsu Hong Kong

  • by Martech Desk
  • 1 week ago

yuu and dentsu Hong Kong have launched yuu-moji, an AI-powered campaign that turns members' interests and everyday moments into personalised digital identities.

Aditya Birla Fashion Tests One-Second AI Virtual Try-Ons

  Aditya Birla Fashion Tests One-Second AI Virtual Try-Ons for Its Stores

  • by Martech Desk
  • Aug 24, 2026

Aditya Birla Fashion is evaluating PointAI’s one-second AI virtual try-on and Fashion Advisor technology for potential use across its retail network.

IMBODY

  IMBODY Enters India With AI-Powered Power S Strength Training System

  • by Martech Desk
  • Aug 24, 2026

IMBODY enters India with Power S, an AI-guided strength training system combining digital resistance, personalised workouts and connected fitness features.

Spotify Introduces AI Persona Badge

  Spotify Introduces AI Persona Badge to Identify AI-Generated Artists

  • by Martech Desk
  • Aug 12, 2026

Spotify will introduce AI Persona badges from mid-September and exclude labelled AI-generated artist identities from editorial and algorithmic recommendations by default.

Exclusive interview with Praveen Sharma, CEO, Housing.com

  Can You Buy a Home Without Seeing It? Housing.com CEO on AI’s Next Big Bet

  • by Brij Pahwa
  • Jun 4, 2026

Housing.com CEO Praveen Sharma explains how AI is transforming home search through conversational discovery, personalization, trust-building and smarter property recommendations.

The Rise of AI-Generated Consumers: Understanding Synthetic Research in Martech

  The Rise of AI-Generated Consumers: Understanding Synthetic Research in Martech

  • by Anupama Mitra
  • Apr 29, 2026

AI-powered synthetic research is helping marketers simulate consumer behaviour, enabling faster insights while raising concerns around accuracy and bias.

AI Personalization in 2026

  AI Personalization in 2026: Why Smarter Targeting Now Comes With Hard Limits

  • by Anupama Mitra
  • Apr 21, 2026

AI personalization in 2026 is shifting from scale to control, as privacy, trust, and data quality reshape how brands target consumers.

OpenAI Introduces Controls to Let Users Adjust ChatGPT’s Warmth and Enthusiasm

  OpenAI Introduces Controls to Let Users Adjust ChatGPT’s Warmth and Enthusiasm

  • by Martech Desk
  • Dec 22, 2025

OpenAI has introduced new settings that allow users to adjust ChatGPT’s warmth and enthusiasm, marking a step toward greater personalisation of AI interactions.

OpenAI Introduces GPT 5.1 With Enhanced Customisation and More Natural Conversations

  OpenAI Introduces GPT 5.1 With Enhanced Customisation and More Natural Conversations

  • by Martech Desk
  • Nov 14, 2025

OpenAI releases GPT 5.1 with improved reasoning, deeper chat personalisation and more natural, human like responses, expanding capabilities for users and developers.

Where is Martech Heading? The Future of AI in Marketing

  Where is Martech Heading? The Future of AI in Marketing

  • by Anupama Mitra
  • Sep 30, 2025

AI is reshaping India’s martech, set to hit $93.88B by 2030. Brands adopt AI agents, unified data, and regional personalization to boost ROI and trust.

Google Expands AI Mode Globally with New Agentic Features

  Google Expands AI Mode Globally with New Agentic Features

  • by Martech Desk
  • Aug 22, 2025

Google expands AI Mode to 180 countries with new agentic features, enabling restaurant bookings, personalization, and proactive task handling with privacy safeguards.

Taboola Research Reveals AI & Personalization Lead in 2025

  Taboola Research Reveals AI & Personalization Lead in 2025 for Insurance Marketing Trends

  • by Martech Desk
  • Jul 23, 2025

Taboola’s 2025 study shows AI and personalization are redefining insurance marketing, boosting ROI and customer engagement.

NimbleEdge launches DeliteAI

  NimbleEdge Launches Open-Source Agentic AI Platform for Mobile Devices

  • by Martech Desk
  • Jul 13, 2025

NimbleEdge launches DeliteAI, the world’s first open-source agentic AI platform for mobile devices, enabling privacy-first, on-device intelligent apps.

Sports Fans are Turning to AI or GenAI

  Over Half of Sports Fans are Turning to AI or GenAI for More Personalized Content

  • by Martech Desk
  • Jul 1, 2025

Over 50% of sports fans now use AI for personalized content, with rising demand for immersive, data-rich digital experiences, says Capgemini report.

AI Food Marketing

  The Rise of AI in Food Marketing: A Recipe for Hyper-Personalization

  • by Anupama Mitra
  • Jun 12, 2025

AI is reshaping food marketing in India through personalization, predictive analytics, and region-specific consumer engagement strategies.

AI Chat Marketing

  89% Consumers Want Value, Not Chat: New Report Highlights Misalignment in AI Marketing

  • by Martech Desk
  • Jun 6, 2025

Consumers prefer AI to offer deals and utility over chat. Report urges brands to focus on value-based personalization.

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