OpenAI has launched Rosalind, an AI model designed to support research and discovery in life sciences.
Bain & Company appoints Gurpur Sibia as India head of AI practice to drive enterprise AI adoption and digital transformation strategies.
LinkedIn data suggests that AI is not yet a primary factor behind the recent slowdown in hiring trends.
Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.
First-party data is central to marketing in 2026, but many organisations still struggle to turn data into actionable insights and measurable outcomes.
Google has simplified enhanced conversions in Ads, making it easier for marketers to improve tracking accuracy and campaign measurement.
A look at how the top 5% of organisations are using AI in 2026, focusing on workflows, data quality, and execution to drive measurable business outcomes.
Lenovo has deployed an AI data agent to enhance marketing, user experience, and e-commerce operations across its platforms.
Databricks highlights a growing shift toward AI-driven composable martech architectures, enabling flexibility and faster innovation.
India selects six firms to support its government AI rollout, focusing on scaling AI adoption across public sector services.
Pomo, founded by ex-DeepMind and Databricks engineers, introduces AI agents to automate complex marketing decisions and workflows.
Google has expanded its Finance platform with new features to improve market tracking, data access, and user experience.
A new Digital Marketing report highlights how AI is reshaping martech, with increased focus on automation, data, and personalisation.
CMOs are restructuring martech stacks as AI-led operating systems replace fragmented tools and improve efficiency, integration, and decision-making.
Retail brands are prioritising first-party data strategies to improve targeting, build trust, and adapt to changing privacy regulations.
Havas has completed 11 acquisitions to strengthen its AI, commerce, and data capabilities across global markets.
Iran has raised concerns over AI data infrastructure projects in the Gulf linked to US firms, highlighting rising geopolitical tensions.
Airtel invests $1 billion in Nxtra to expand data centre capacity and support growing AI and digital infrastructure demand.
Generative AI is transforming advertising outcomes, but only for brands that rethink workflows, improve inputs, and adopt continuous optimisation across campaigns.
Marketing is shifting from campaign-led to data-built systems, with AI accelerating decision-making, automation, and real-time optimisation—while exposing gaps in data quality and measurement.
MarTech in 2026 is shifting from fragmented stacks to integrated systems driven by data, AI, and real-time decisioning.
Huawei’s AI chips are seeing strong demand, with ByteDance and Alibaba reportedly placing orders amid global chip supply shifts.
Arm launches its own CPU with Meta as first customer, marking a shift in its business model amid growing demand for AI infrastructure.
Deccan AI has raised $25 million to expand its AI data training operations, focusing on India’s workforce to support global AI development.
Google is exploring AI memory compression techniques to improve efficiency, reduce costs and enhance scalability of AI systems.
Zeta Global launches Athena, an AI powered marketing agent designed to improve enterprise marketing workflows and automation.
India’s DPDP law is reshaping martech by enforcing stricter consent, data retention, and governance, shifting marketing from data abundance to accountability.
India’s largest Nvidia cluster operator is targeting a $4 billion valuation as demand for AI infrastructure and high performance computing continues to grow.
Martech in 2025 exposed operational gaps. In 2026, the focus shifts to AI agents, system integration, and building scalable, governed marketing operating models.
Automation is emerging as the key to unlocking AI returns in marketing, helping brands move from insights to real-time execution and measurable business outcomes.
Explore five key MarTech strategies for 2026, including AI-native stacks, customer journey orchestration, first-party data, stack simplification, and tech-driven marketing talent.
NxtGen plans to invest Rs 7,200 crore in an AI cloud hub to expand compute infrastructure and support India’s growing artificial intelligence ecosystem.
LG CNS and Palantir have formed a partnership to develop AI and data platform solutions for enterprises, aiming to accelerate digital transformation across industries.
Meta has introduced four custom MTIA chips designed to power AI training and inference workloads across its global platforms.
0101.Today has appointed Nitika Khanna as Martech Director to strengthen its marketing technology consulting and digital transformation capabilities.
Ketch has launched an enterprise marketing preference management platform designed to help organisations manage consent and prepare data for AI driven marketing.
Data centre demand is expected to grow as rising data usage, cloud adoption, and smart city projects drive the need for stronger digital infrastructure.
Oracle and OpenAI have reportedly cancelled plans to expand a Texas AI data center, highlighting evolving infrastructure strategies in the rapidly growing artificial intelligence sector.
Oracle may cut thousands of jobs as rising data centre and AI infrastructure costs pressure technology companies expanding cloud computing capabilities.
Meta’s Ray-Ban smart glasses face scrutiny after reports reveal human reviewers analyze recorded footage to train AI systems, raising privacy and consent concerns.
India’s martech stack is evolving from campaign software to a core growth engine, powering data, AI, personalisation and real-time customer engagement across enterprise brands.
Anteriad appoints Ramkumar Ramdas as Vice President APAC Operations AI to strengthen regional leadership and expand AI driven marketing technology services.
India’s enterprise leaders discuss unified, AI-driven customer experience at MarTechAI’s executive roundtable, highlighting composable MarTech, integrated data platforms, and AI-powered growth.
Rising geopolitical tensions highlight structural risks to India’s data centre and AI infrastructure, including energy security and submarine cable dependencies.
Enterprises are architecting AI agents into martech stacks to enhance automation, data integration and campaign performance.
eScan Enterprise DLP extends AI tenant controls to Claude and Manus to strengthen enterprise data governance.
Unilever has appointed Reema Jain as Chief Information Officer to lead global IT and digital transformation initiatives.
AI is transforming marketing decision-making—but without governance, it can amplify bias, compliance risk, and brand damage. Here’s what leaders must prioritise in 2026.
OpenAI CEO Sam Altman has addressed concerns over AI energy consumption, framing it within broader human energy use and calling for efficiency improvements.
Google CEO Sundar Pichai underscores strategic AI investments and long-term growth potential as the company expands infrastructure and partnerships in India and globally.
