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Tags: Automation

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  • Automation
Former Google AI Researcher Launches Robotics Startup

  Former Google AI Researcher Launches Robotics Startup in Japan

  • by Martech Desk
  • 1 day ago

A former Google AI researcher has launched a robotics startup in Japan focused on building intelligent machines that combine artificial intelligence with advanced robotics systems.

Tech Mahindra Microsoft Collaboration

  Tech Mahindra Microsoft Collaboration Targets AI Driven Telecom Automation

  • by Martech Desk
  • 5 days ago

Tech Mahindra and Microsoft collaborate to build an ontology driven agentic AI platform aimed at automating telecom network operations and improving service efficiency.

AWS Launches Agent Plugins

  AWS Launches Agent Plugins to Expand Enterprise AI Agent Capabilities

  • by Martech Desk
  • 5 days ago

AWS introduces agent plugins to help developers connect AI agents with enterprise tools, enabling automated workflows and advanced AI driven applications.

Martech Stacks

  How Enterprises Are Architecting AI Agents Into Their Martech Stacks

  • by Martech Desk
  • 1 week ago

Enterprises are architecting AI agents into martech stacks to enhance automation, data integration and campaign performance.

Level AI Expands AI Virtual Agent Capabilities

  Level AI Expands AI Virtual Agent Capabilities to Strengthen Contact Center Automation

  • by Martech Desk
  • 1 week ago

Level AI expands its AI virtual agent platform to enhance automation and intelligence in enterprise contact centers.

Read AI Introduces Email Based Digital Twin

  Read AI Introduces Email Based Digital Twin to Manage Schedules and Queries

  • by Martech Desk
  • 1 week ago

Read AI launches an email based digital twin to automate scheduling and routine inbox responses for professionals.

Mizuho Plans to Shift 5,000 Administrative Roles

  Mizuho Plans to Shift 5,000 Administrative Roles to AI Systems

  • by Martech Desk
  • 1 week ago

Mizuho Financial Group plans to shift 5,000 administrative roles to AI driven systems as part of its digital transformation strategy.

Atlassian Introduces AI Agents in Jira

  Atlassian Introduces AI Agents in Jira to Scale Human AI Collaboration

  • by Martech Desk
  • 1 week ago

Atlassian introduces AI agents in Jira to enable enterprise scale human AI collaboration and workflow automation.

Confused About AI Tools?

  Confused About AI Tools? Here’s What Beginner Marketers Should Actually Use in 2026

  • by Anupama Mitra
  • 1 week ago

Overwhelmed by AI tools? Here’s a practical 2026 guide for beginner marketers on what AI tools to use, from writing and design to ads, CRM, analytics, and compliance.

Google Introduces No Code Workflow Automation in Opal

  Google Introduces No Code Workflow Automation in Opal

  • by Martech Desk
  • 1 week ago

Google adds automated workflow creation to Opal, enabling teams to design multi step automation processes within its productivity ecosystem.

GenAI is transforming the moment of truth in insurance: HDFC ERGO CTO

  GenAI is Transforming The Moment of Truth in Insurance: HDFC ERGO CTO

  • by Brij Pahwa
  • Feb 25, 2026

HDFC ERGO CTO Sriram Naganathan explains how GenAI is transforming insurance claims, customer trust, partner productivity, and the evolving role of the CTO.

Intuit Expands AI Strategy with Push

  Intuit Expands AI Strategy with Push into Enterprise Suite Offerings

  • by Martech Desk
  • Feb 25, 2026

Intuit is expanding its AI strategy with a stronger push into enterprise suite offerings, integrating automation and predictive insights across financial workflows.

Arjun Laxminarasu, Head of Marketing, UiPath

  UiPath Appoints Arjun Laxminarasu as Head of Marketing for India and South East Asia

  • by Martech Desk
  • Feb 24, 2026

UiPath has appointed Arjun Laxminarasu as Head of Marketing for India and South East Asia to accelerate enterprise automation growth.

How AI Agents are Helping Marketers Close the CX Gap

  How AI Agents are Helping Marketers Close the CX Gap

  • by Martech Desk
  • Feb 22, 2026

AI agents are helping marketers improve ROI and bridge the customer experience gap by enabling adaptive automation and data-driven personalisation.

Google Unveils Pomelli, AI-Powered Photoshoot Tool

  Google Unveils Pomelli, AI-Powered Photoshoot Tool for Marketers

  • by Martech Desk
  • Feb 22, 2026

Google has unveiled Pomelli, an AI-powered photoshoot tool designed to help brands generate high-quality product visuals quickly and cost-effectively.

Meet the AI Sales Agent: The New Seller Quietly Running Your Funnel in 2026

  Meet the AI Sales Agent: The New Seller Quietly Running Your Funnel in 2026

  • by Anupama Mitra
  • Feb 22, 2026

AI sales agents are reshaping funnels in 2026, automating qualification, outreach and CRM tasks while supporting human sellers at scale.

The Future of Work Is Here. The Question Is Who Adapts Faster

  The Future of Work Is Here. The Question Is Who Adapts Faster

  • by Anupama Mitra
  • Feb 14, 2026

Generative AI is reshaping India’s workforce, transforming jobs, skills, and productivity while raising urgent questions around reskilling, inequality, and the future of employment.

Deloitte India Unveils GenW AI

  Deloitte India Unveils GenW AI, a Fully Indigenous Enterprise AI Platform

  • by Martech Desk
  • Feb 14, 2026

Deloitte India has launched GenW AI, an indigenous enterprise platform designed to help organisations deploy secure and scalable AI solutions.

Ramco Systems Enters Agentic AI Market with Launch of CHIA Platform

  Ramco Systems Enters Agentic AI Market with Launch of CHIA Platform

  • by Martech Desk
  • Feb 13, 2026

Ramco Systems has launched CHIA, an agentic AI platform designed to automate enterprise workflows across ERP, HR and payroll systems.

Oracle Introduces AI Agents

  Oracle Introduces AI Agents Tailored for Marketing, Sales and Support

  • by Martech Desk
  • Feb 12, 2026

Oracle has launched role based AI agents for marketing, sales and service teams, embedding AI directly into enterprise workflows.

Firstsource Ties Up With Prosper.ai

  Firstsource Ties Up With Prosper.ai to Expand Voice AI Adoption

  • by Martech Desk
  • Feb 8, 2026

Firstsource has partnered with Prosper.ai to scale enterprise voice AI solutions, focusing on automation, customer engagement and operational efficiency.

Yellow.ai Launches Nexus, a Universal Agentic Interface for Enterprise AI Operations

  Yellow.ai Launches Nexus, a Universal Agentic Interface for Enterprise AI Operations

  • by Martech Desk
  • Feb 7, 2026

Yellow.ai has launched Nexus, a universal agentic interface designed to help enterprises deploy, manage and scale AI agents across customer experience and operations.

Amazon Integrates AI Into Film and TV Production

  Amazon to Integrate AI Into Film and TV Production to Cut Rising Costs

  • by Martech Desk
  • Feb 5, 2026

Amazon is planning to use AI technologies across film and television production to manage rising costs and improve efficiency in content creation.

AI Is Changing How Sales Gets Done

  AI Is Changing How Sales Gets Done- But Human Relationships Still Wins

  • by Anupama Mitra
  • Feb 2, 2026

AI is reshaping sales by automating admin work, improving lead scoring, and boosting productivity while humans remain central to trust, strategy, and closing deals.

Google, Auto Browse

  Google Introduces Auto Browse to Turn Chrome Into a Task-Completing AI Agent

  • by Martech Desk
  • Jan 30, 2026

Google is transforming Chrome into an AI-powered agent with Auto Browse, enabling automated web navigation and task completion while keeping users in control.

Former Sequoia Partners Launch AI Startup That Negotiates Meetings Automatically

  Former Sequoia Partners Launch AI Startup That Negotiates Meetings Automatically

  • by Martech Desk
  • Jan 24, 2026

A new AI startup founded by former Sequoia Partners executives is developing technology that autonomously negotiates meetings, aiming to reduce scheduling friction for professionals.

10 AI Trends That Will Define the Next Era of Marketing

  10 AI Trends That Will Define the Next Era of Marketing

  • by Brij Pahwa
  • Jan 19, 2026

From AI agents and predictive measurement to workflow redesign and responsible AI, these 10 trends will shape how marketing works next.

Martech Revolution: How AI-Powered Tools Are Reinventing the CMO’s Playbook

  Martech Revolution: How AI-Powered Tools Are Reinventing the CMO’s Playbook

  • by Brij Pahwa
  • Jan 14, 2026

AI-powered martech is reshaping the CMO’s role, from personalization and automation to data-driven growth. Here’s how marketing leaders are adapting.

Influencer Marketing Pioneer Launches AI-First Media Technology Company

  Influencer Marketing Pioneer Launches AI-First Media Technology Company

  • by Martech Desk
  • Jan 12, 2026

Influencer marketing veteran Ted Murphy has launched COEY, an AI-first media technology company focused on automating large-scale content creation.

AI Agent Startup Artisan returns to LinkedIn after Temporary BA

  AI Agent Startup Artisan returns to LinkedIn after Temporary BA

  • by Martech Desk
  • Jan 9, 2026

AI agent startup Artisan has returned to LinkedIn after a temporary ban, highlighting growing platform scrutiny of autonomous AI tools.

Case Study: Shriram Finance’s Digital Funnel Overhaul Delivers 171x ROI

  Case Study: Shriram Finance’s Digital Funnel Overhaul Delivers 171x ROI

  • by Brij Pahwa
  • Jan 8, 2026

How Shriram Finance overhauled its digital lead funnel using personalization, nudges, and automation to achieve 171x ROI and slash acquisition costs.

Infosyns Plans Enterprise Rollout of Cognition’s AI software Engineer Devi

  Infosys Plans Enterprise Rollout of Cognition’s AI software Engineer Devin

  • by Martech Desk
  • Jan 8, 2026

Infosys plans to deploy Cognition’s AI software engineer Devin across enterprises, reflecting growing adoption of autonomous AI in software development.

Google DeepMind Co Founder Outlines Simple Test to Assess Jobs at Risk From AI

  Google DeepMind Co Founder Outlines Simple Test to Assess Jobs at Risk From AI

  • by Martech Desk
  • Dec 29, 2025

Google DeepMind co founder Shane Legg suggests a simple laptop based test to evaluate which jobs artificial intelligence could eventually replace.

AI Prompt Gurus and the Hidden Middle Layer Transforming Indian Marketing Teams

  AI Prompt Gurus and the Hidden Middle Layer Transforming Indian Marketing Teams

  • by Brij Pahwa
  • Dec 29, 2025

A new middle layer of AI prompt engineers, automation orchestrators, and data translators is quietly reshaping Indian marketing teams as brands scale generative AI across campaigns and workflows.

ServiceNow

  ServiceNow Steps Up Acquisition Strategy With Major Cybersecurity Bet

  • by Martech Desk
  • Dec 29, 2025

ServiceNow intensifies its acquisition strategy with a multi billion dollar cybersecurity deal as it expands AI driven enterprise capabilities.

Coforge Launches EvolveOps AI to Automate and Modernise IT Operations

  Coforge Launches EvolveOps AI to Automate and Modernise IT Operations

  • by Martech Desk
  • Dec 26, 2025

Coforge has launched EvolveOps AI, an agentic AI-powered IT operations platform designed to automate workflows, improve system reliability and reduce operational complexity.

salesforce

  Salesforce Reassesses AI Automation Strategy After Layoffs and Operational Adjustments

  • by Martech Desk
  • Dec 24, 2025

Salesforce executives acknowledge challenges in AI-led automation following workforce reductions, highlighting the limits of replacing human roles with AI agents.

The New Creative Monopoly: One Designer, 1,000 Assets

  The New Creative Monopoly: One Designer, 1,000 Assets

  • by Anupama Mitra
  • Dec 22, 2025

Generative AI is enabling individual designers to produce hundreds of creative assets at scale, reshaping creative teams, hiring models and power dynamics in Indian marketing.

Meta Introduces AI Tool to Enhance Facebook and Instagram Ad Creatives

  Meta Introduces AI Tool to Enhance Facebook and Instagram Ad Creatives

  • by Martech Desk
  • Dec 20, 2025

Meta expands its Advantage+ AI tools to help advertisers auto-generate tailored creative variations across Facebook and Instagram, speeding up ad production and optimisation.

Salesforce Acquires AI Marketing Firm

  Salesforce Acquires AI Marketing Firm Qualified for AI-Driven Customer Engagement

  • by Martech Desk
  • Dec 20, 2025

Salesforce has agreed to acquire Qualified, an AI-driven marketing company, to enhance its Agentforce platform and boost automated sales and marketing capabilities.

Eric Schmidt Flags Growing Impact of AI on Software Coding Jobs

  Eric Schmidt Flags Growing Impact of AI on Software Coding Jobs

  • by Martech Desk
  • Dec 18, 2025

Former Google CEO Eric Schmidt warns that advances in artificial intelligence could significantly reshape software development and coding jobs worldwide.

Google introduces CC, an AI Agent Designed to Manage Email and Daily Tasks

  Google introduces CC, an AI Agent Designed to Manage Email and Daily Tasks

  • by Martech Desk
  • Dec 18, 2025

Google has launched CC, an AI agent aimed at managing email and daily tasks, signalling a push toward autonomous assistants embedded into everyday workflows.

CoreOps AI Raises 3.5 Million Dollars in Pre Series A Round

  CoreOps AI Raises 3.5 Million Dollars in Pre Series A Round for Enterprise AI

  • by Martech Desk
  • Dec 6, 2025

CoreOps AI secures 3.5 million dollars in Pre Series A funding to scale its enterprise AI modernisation and global expansion plans.

AI Took Over Customer Experience in 2025. These 10 Innovations Show How

  AI Took Over Customer Experience in 2025. These 10 Innovations Show How

  • by Brij Pahwa
  • Nov 28, 2025

AI transformed customer experience in 2025 with predictive service, voice AI, sentiment engines, WhatsApp bots, and autonomous workflows.

Ten Martech Tools CMOs Are Quietly Adding To Their Stack

  Ten Martech Tools CMOs Are Quietly Adding To Their Stack

  • by Brij Pahwa
  • Nov 26, 2025

AI-enabled martech tools are reshaping India’s marketing workflow, boosting speed, personalisation and automation across creative, media and operations.

Anthropic Launches Claude Recipe Book to Help Businesses Apply AI More Effectively

  Anthropic Launches Claude Recipe Book to Help Businesses Apply AI More Effectively

  • by Martech Desk
  • Nov 24, 2025

Anthropic releases Claude Recipe Book, offering practical AI workflows and examples to help businesses adopt Claude models for real operations.

AI Agents in Social Media: Auto-Pilot Brand Management

  AI Agents in Social Media: Auto-Pilot Brand Management

  • by Anupama Mitra
  • Nov 24, 2025

AI social agents are transforming brand management by automating replies, monitoring sentiment and optimizing content and media decisions across platforms in real time.

SkyReels Launches New AI Platform for Automated Creative Marketing and Video Production

  SkyReels Launches New AI Platform for Automated Creative Marketing and Video Production

  • by Martech Desk
  • Nov 22, 2025

SkyReels launches a new generative AI platform designed to automate video creation and support marketers with faster, scalable creative production across industries.

How AI Is Helping CMOs Hit Their Numbers Faster

  How AI Is Helping CMOs Hit Their Numbers Faster

  • by Anupama Mitra
  • Nov 22, 2025

AI is transforming how CMOs achieve growth, optimise media budgets, improve customer journeys and accelerate KPI performance through automation and predictive intelligence.

Kore.ai Partners with Microsoft to Support Enterprise Adoption of Agent 365

  Kore.ai Partners with Microsoft to Support Enterprise Adoption of Agent 365

  • by Martech Desk
  • Nov 20, 2025

Kore.ai becomes a launch partner for Microsoft Agent 365 to accelerate enterprise adoption of agentic AI with advanced automation and workflow capabilities.

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