AI transformed customer experience in 2025 with predictive service, voice AI, sentiment engines, WhatsApp bots, and autonomous workflows.
AI-enabled martech tools are reshaping India’s marketing workflow, boosting speed, personalisation and automation across creative, media and operations.
Anthropic releases Claude Recipe Book, offering practical AI workflows and examples to help businesses adopt Claude models for real operations.
AI social agents are transforming brand management by automating replies, monitoring sentiment and optimizing content and media decisions across platforms in real time.
SkyReels launches a new generative AI platform designed to automate video creation and support marketers with faster, scalable creative production across industries.
AI is transforming how CMOs achieve growth, optimise media budgets, improve customer journeys and accelerate KPI performance through automation and predictive intelligence.
Kore.ai becomes a launch partner for Microsoft Agent 365 to accelerate enterprise adoption of agentic AI with advanced automation and workflow capabilities.
AI sales agents are transforming prospecting and qualification in 2025, helping brands boost speed, personalisation and revenue efficiency across channels.
AI is reshaping marketing funnels as brands build always-on, self-learning systems that adapt to real-time customer behavior across channels.
Infosys unveils an AI First model for Global Capability Centers aimed at accelerating innovation, automation and enterprise wide transformation for global organisations.
Oracle outlines how AI-driven agentic workflows are transforming HR operations, from talent management to workforce planning, as enterprises accelerate automation and predictive decision making.
Primus Partners teams up with Data Safeguard to advance privacy automation, responsible AI adoption, and regulatory readiness across India, the Middle East, and the US.
Cybersecurity firm Deepwatch lays off employees as it restructures operations to focus on AI driven automation and long term efficiency.
VideoDB acquires Chennai-based AI testing startup Devzery to boost AI-driven software testing automation and expand its India operations.
AI is helping Indian brands evolve from CRM to CXM, creating connected, real-time customer experience loops that unify marketing, sales, and service for measurable ROI and trust.
Salesforce positions Slack as an enterprise-grade Agentic Operating System, integrating AI, automation, and collaboration for the future of workplace productivity.
MarTech investments are delivering record ROI in 2024–25, with AI, automation, and CRM integration driving measurable revenue gains, cost savings, and higher campaign efficiency.
AI is transforming India’s small business marketing by making advertising smarter, content faster, and customer engagement more personal without large budgets.
The next decade in MarTech will be driven by agentic AI, privacy-first data, retail media, composable stacks, and experiment-led measurement — reshaping how brands build, target, and measure growth.
Indian marketers are mastering ChatGPT for speed, scale, and brand control. From prompts to ROI tracking, these 9 pro-approved hacks show how AI can boost creativity without losing authenticity.
India’s digital ad market surges as brands invest in MarTech and AI. From HUL’s Sangam to Flipkart’s IRIS, marketers fuse data, automation, and creativity to win consumers in 2025.
AI writing tools are transforming how Indian marketers plan, draft, and test content-blending speed, personalization, and compliance while keeping the human brief and brand voice at the center.
Google’s Pomelli uses AI to read brand websites, learn tone and style, and generate on-brand content. Here’s how one can prepare to adopt such tools while keeping creativity and trust intact.
WorkStack Labs launches India’s first blockchain-based work and payment platform, using KPI-linked smart contracts for transparent deliverables, verified outputs, and instant payments.
Microsoft launches autonomous AI agents designed to automate entire business workflows across industries, enhancing productivity and decision-making.
AI is revolutionizing influencer marketing in 2025, making it more data-driven, predictive, and authentic—enhancing discovery, engagement, and trust while keeping human creativity at its core.
Accenture introduces its Physical AI Orchestrator, enabling manufacturers to create software-defined, intelligent facilities powered by agentic AI and automation.
AI is reshaping marketing from automation to augmentation — empowering creativity, personalization, and empathy-driven brand storytelling in 2025.
Mercedes-Benz rolls out a made-in-India AI platform to enhance dealership efficiency, automate customer management, and strengthen India’s role in its global tech innovation.
Samsung Electronics and SoftBank Corp join forces to develop AI-driven 6G network solutions aimed at advancing next-generation telecommunications infrastructure.
From task automation to contextual reasoning, these Chrome extensions are enhancing agentic AI capabilities for professionals and developers worldwide.
Consumers remain divided on AI chatbots — efficiency and cost drive adoption, but human interaction is still preferred for complex or emotional issues.
OpenAI is reportedly working on AI models designed to automate junior banking and financial analyst roles, reshaping how financial institutions manage entry-level operations.
Marketing expert Tony Hayes releases a detailed guide exploring AI’s role in transforming digital marketing, automation, and data-driven brand strategies.
Google launches a new unified AI Studio featuring a single playground, grounding support, and smarter workflow tools to simplify development and improve AI reliability for enterprises and developers.
Oracle launches AI agents within Fusion Applications to enhance financial insights, automate operations, and accelerate enterprise decision-making.
Zoho introduces free agentic AI tools to help enterprises overcome AI adoption barriers and enhance workflow automation across business functions.
Zero to Launch unveils an AI-driven campaign creation platform designed to eliminate creative delays and accelerate marketing execution for brands and agencies.
Singapore-based xCoffee introduces AI-powered robotic beverage machines to redefine café automation and enhance customer experience across Asia.
AI automation startup n8n secures $180M Series C funding, reaching a $2.5B valuation as it expands workflow automation amid rising competition.
Oracle introduces AI agents in Fusion Cloud to help marketing, sales and service teams improve efficiency, unlock revenue and enhance customer experience.
LiveRamp launches agentic AI tools to enhance marketing automation with orchestration, segmentation, and search, aiming to boost personalization and efficiency.
Cobalt Keys enhances omni-channel marketing services through AI automation, boosting personalization, efficiency, and cross-platform engagement.
Klaviyo introduces AI-powered agents to streamline marketing automation and customer service, enabling retailers to personalize campaigns and improve customer experiences.
Blaze launches AI-powered Autopilot platform to help small businesses automate marketing, boost growth, and compete with larger players through data-driven campaigns.
HCLSoftware launches AI-first martech platform Unica in India, aiming to drive personalization, automation, and data-led growth for enterprises.
Spara raises $15M to launch an AI platform aimed at modernizing sales and marketing pipelines with predictive analytics, automation, and data-driven insights.
TCS partners with France’s CEA to advance physical AI research, targeting innovations in manufacturing, energy, and sustainable industrial systems.
Martech investments are showing measurable revenue growth, but success hinges on data quality, strategic implementation, AI integration, and balancing privacy with personalization.
Agentic AI is quietly reshaping Indian marketing, powering CRM, WhatsApp bots, and campaign automation while human oversight remains crucial for trust and creativity.
