WACKER has established a Global Capability Center in Pune with HCLTech to strengthen engineering, IT, automation and digital transformation capabilities.
Auxia launches Agent Studio, an agentic marketing platform that uses AI agents to plan, build, execute and coordinate campaigns across existing marketing tools.
Vodafone Business and Tech Mahindra partner to help UK enterprises adopt AI, automation, private 5G, IoT, cloud and data technologies.
Meta’s AI-first advertising push is shifting paid social teams away from manual campaign controls towards creative strategy, data quality and measurement.
Salesforce expands Agentforce through MCP and Slack, allowing external AI assistants to access specialised agents and enterprise tools across business workflows.
Ahrefs has launched Letaido, an AI marketing platform that builds tools, dashboards and automations while connecting agents with marketing data and workflows.
Jasper has promoted Tom Newton to CMO and appointed Lauren Newman as CFO as the AI marketing company expands its enterprise and AI agent strategy.
SpaceXAI has launched Grok Bot in beta, allowing teams of persistent AI agents to coordinate and perform workplace tasks across apps and websites.
Acumatica has opened a Global Capability Center in Hyderabad with more than 30 employees, initially focusing on engineering and global product development.
SwitchBot has launched KATA AI Assistant, an LLM-powered tool that lets users control devices, build automations and troubleshoot smart home products conversationally.
Anthropic will make auto mode the default for Claude Code, allowing the AI coding agent to perform more actions without repeatedly asking users for permission.
Maharashtra FDA’s AI-powered portal lets citizens report food and drug safety violations using voice in Marathi, Hindi and English, with automated routing and tracking.
MAHE and GHCL have partnered to develop an AI-enabled system for real-time fuel quality monitoring, combining AI and computer vision for industrial applications.
Gartner predicts over 70% of global advertising spend will flow through AI-powered self-serve platforms by 2028, reshaping digital marketing and media buying.
Schreiber Foods has partnered with Ascendion to deploy agentic AI across its global operations, modernising software engineering and enterprise workflows.
Meta has launched Muse Code, an AI coding agent built on Muse Spark 1.2 to help developers manage large codebases and automate software engineering workflows.
Tata AIA Life Insurance has appointed Kamlesh Jobanputra as Chief Technology Officer to strengthen digital transformation, AI adoption and enterprise technology leadership.
Bharti Airtel has deployed a small AI model for 30,000 field engineers, aiming to improve operational efficiency and deliver annual savings of Rs 30-45 crore.
Aziro has launched CAWi, an AI orchestration platform that connects enterprise systems, eliminates data silos and automates workflows without moving sensitive data.
India's MarTech stacks are evolving, but gaps in AI readiness, customer data, measurement and integration continue to limit marketing performance and personalization.
IKEA has redeployed 8,500 call centre employees into new roles after AI automated routine customer service tasks, focusing on reskilling rather than job cuts.
Yellow.ai will go public through a $550 million merger with BlueRock Acquisition Corp, strengthening its enterprise agentic AI platform and global expansion plans.
Former Swiggy and Zomato executives have launched enterprise AI startup Profound, securing $15 million in seed funding to build AI-powered business automation tools.
ZIG AI has launched an AI-ready Knowledge Graph to unify enterprise data and improve AI-driven sales, customer intelligence and revenue operations.
SuperStuff.ai has launched an AI-powered platform that matches brands with vetted marketing agencies, freelancers and fractional marketing experts.
PropellerAds has upgraded its NIKO AI assistant into a full campaign co-pilot, enabling advertisers to create, manage and optimise ad campaigns through conversational AI.
Mond has launched AMONDLAB, an AI-powered marketing automation platform that streamlines campaign planning, content creation, scheduling and publishing from a single interface.
Uber has cut 10% of its customer service workforce as it expands AI adoption, marking the company's first direct link between AI strategy and workforce restructuring.
Mark Cuban has cautioned companies against replacing employees with AI agents, urging businesses to focus on augmentation over workforce reduction.
Microagi has partnered with Google Cloud to accelerate embodied AI development, using Google's AI infrastructure and NVIDIA Blackwell systems to scale enterprise robotics.
Mobavenue has launched the Neural Engine, an AI layer that unifies campaign planning, execution, creative intelligence and reporting into a single advertising platform.
Humanoid robots emerged as a key attraction at Shanghai's World AI Conference, highlighting advances in embodied AI and real world robotics applications.
Digital Marketing has launched an AI platform that automates SEO content creation and link building to help businesses improve search visibility and marketing efficiency.
Myntra is expanding AI across seller onboarding, product discovery and customer support to improve operational efficiency and personalise the shopping experience.
Hyderabad startup SuperClaims is using AI to automate health insurance claims, helping insurers reduce processing time, improve accuracy and lower operational costs.
SwitchOn has raised $8 million in a pre-Series B round to expand its Physical AI platform, strengthen R&D and scale AI-powered manufacturing quality inspection globally.
Mistral has launched Robostral Navigate, an AI model that enables robots to navigate using a single RGB camera and natural language instructions.
Siemens has launched an AI ready SINUMERIK ONE CNC platform with enhanced cybersecurity and EU Cyber Resilience Act compliance for smart manufacturing.
CMO Council and MarTechTribe have launched the APEX Matrix, a framework designed to help enterprises measure martech ROI and improve technology performance.
Nurix AI has acquired Verloop to expand its enterprise AI platform, combining voice and chat capabilities to strengthen customer engagement solutions.
Google has launched Gemini-powered marketing tools in India, enabling businesses to create AI-generated ad creatives, product images and campaign assets.
OpenAI has launched ChatGPT Work, an enterprise AI platform designed to help professionals automate tasks, collaborate securely and improve workplace productivity.
Fifty has launched AudienceAI Assistant, an AI-powered platform that enables brands to interact with simulated audiences to test messaging, media strategies and campaign ideas.
Aurora Mobile showcased its AI-first EngageLab platform at MarTech Summit Hong Kong, featuring omnichannel marketing, AI customer service and frictionless authentication.
HirePlusPlus has partnered with Suvan Ventures to expand its AI-powered enterprise hiring platform, focusing on fraud detection, autonomous recruitment and trusted AI-led hiring.
HCLTech has signed a $1.14 billion AI led digital transformation partnership with a European Fortune Global 50 company to modernise enterprise operations.
AI is transforming marketing, but brands face a growing challenge of balancing automation with authenticity as consumers demand transparency, trust and human-centred experiences.
Japanese companies are rapidly expanding GCCs in India, driven by AI, digital transformation and technology talent, making Japan the fastest growing APAC contributor.
VRIhomes has expanded its AI powered real estate marketing platform with new tools for home buyers, sellers and agents to improve engagement and property discovery.
SAP is restricting hiring and internal travel while redirecting resources toward artificial intelligence as it strengthens its enterprise AI strategy.
