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Tags: Automation

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Adobe Launches Always-On AI Assistant for Marketers

  Adobe Launches Always-On AI Assistant for Marketers

  • by Martech Desk
  • 4 days ago

Adobe has launched an always-on AI co-worker designed to support marketing teams with automation, insights, and workflow efficiency.

Highwire Launches AcroAI Agentic AI Platform

  Highwire Launches AcroAI Agentic AI Platform for Marketing Teams

  • by Martech Desk
  • 1 week ago

Highwire has launched AcroAI, an agentic AI platform designed to automate marketing workflows and enhance decision-making for enterprise teams.

Google Introduces AI Max for Search

  Google Introduces AI Max for Search to simplify campaign management

  • by Martech Desk
  • 1 week ago

Google has rolled out AI Max for Search globally and plans to phase out legacy ad tools as it shifts toward AI-driven campaign automation.

Google Brings AI Workflow Tools to Chrome Browser

  Google Brings AI Workflow Tools to Chrome Browser

  • by Martech Desk
  • 1 week ago

Google has added AI-powered skills to Chrome, enabling users to save and reuse workflows for improved productivity.

Lenovo Deploys AI Data Agents

  Lenovo Deploys AI Data Agent to Enhance E-commerce and Customer Experience

  • by Martech Desk
  • 1 week ago

Lenovo has deployed an AI data agent to enhance marketing, user experience, and e-commerce operations across its platforms.

Microsoft Rolls Out New AI Copilot Tools

  Microsoft Rolls Out New AI Copilot Tools for Enterprise Users

  • by Martech Desk
  • 1 week ago

Microsoft is expanding its AI push with new Copilot features for businesses, enhancing productivity and automation across Microsoft 365.

Bodapark AI

  Bodapark AI Launches Tool to Turn Single Images into Ad Videos

  • by Martech Desk
  • 1 week ago

Bodapark AI has launched a new tool that enables marketers to create ad videos using a single image, aiming to simplify content production.

AI Agents Are Replacing Marketing Teams

  AI Agents Are Replacing Marketing Teams Faster Than You Think

  • by Brij Pahwa
  • 1 week ago

AI agents are transforming marketing workflows, automating execution and reshaping teams as enterprises shift from human-led tasks to software-driven operations.

TCS Accelerates AI Push

  TCS Accelerates AI Push, 50% of Roles Now Linked to AI Projects

  • by Martech Desk
  • 1 week ago

TCS is aligning 50% of its internal roles with AI initiatives, reflecting a major shift in workforce strategy and digital transformation.

Ex-DeepMind and Databricks Engineers Launch Pomo

  Ex-DeepMind and Databricks Engineers Launch Pomo to Bring AI Agents to Marketing

  • by Martech Desk
  • Apr 11, 2026

Pomo, founded by ex-DeepMind and Databricks engineers, introduces AI agents to automate complex marketing decisions and workflows.

Canva Acquires SimTheory & Ortto

  Canva Acquires SimTheory & Ortto to Boost Marketing Capabilities

  • by Martech Desk
  • Apr 10, 2026

Canva has acquired SimTheory and Ortto to expand its AI and marketing automation capabilities and strengthen its martech ecosystem.

Martech Strategies

  New Digital Marketing Report Highlights AI’s Growing role in Martech Strategies

  • by Martech Desk
  • Apr 9, 2026

A new Digital Marketing report highlights how AI is reshaping martech, with increased focus on automation, data, and personalisation.

Flipkart Taps Hemant Badri to Lead AI

  Flipkart Taps Hemant Badri to Lead AI-Driven Transformation

  • by Martech Desk
  • Apr 9, 2026

Flipkart has appointed Hemant Badri to lead its AI transformation as the company strengthens its focus on automation and data-driven growth.

AI Chatbots

  Top AI Chatbots for Websites in 2026: What Marketers Are Actually Choosing?

  • by Anupama Mitra
  • Apr 8, 2026

AI chatbots in 2026 are evolving into intelligent agents, helping brands drive customer experience, resolution, and conversions across digital channels.

Razorpay Integrates with OpenAI Tools

  Razorpay Integrates with OpenAI Tools to Enable In-Chat Payments

  • by Martech Desk
  • Apr 7, 2026

Razorpay integrates payments into ChatGPT and Codex, enabling developers to build and manage transactions directly within AI workflows.

Magicpin Launches ‘Vera’ AI Assistant

  Magicpin Launches ‘Vera’ AI Assistant for Retailers, Commits $1 Million Investment

  • by Martech Desk
  • Apr 7, 2026

Magicpin launches Vera, an AI assistant for retailers, backed by a $1 million investment to enhance customer engagement and business efficiency.

AI-Driven Marketing Works Until It Starts Looking the Same

  AI-Driven Marketing Works Until It Starts Looking the Same

  • by Anupama Mitra
  • Apr 6, 2026

AI is making marketing faster, but over-reliance on automation risks brand sameness, lower quality, and declining trust, pushing marketers to balance efficiency with long-term brand value.

IBM Highlights Rise of Agentic AI Systems

  IBM Highlights Rise of Agentic AI Systems in Enterprise Workflows

  • by Martech Desk
  • Apr 6, 2026

IBM highlights the growing importance of agentic AI systems that can act autonomously to improve enterprise workflows and efficiency.

LinkedIn

  LinkedIn CEO Identifies Five Skills Resistant to AI Disruption

  • by Martech Desk
  • Apr 6, 2026

LinkedIn CEO outlines five key skills unlikely to be replaced by AI, highlighting the continued importance of human capabilities.

IKEA

  IKEA Uses AI to Streamline Operations, Avoid Layoffs and Unlock New Revenue

  • by Martech Desk
  • Apr 5, 2026

IKEA is using AI to automate routine work, avoid layoffs, and explore new revenue opportunities across its global operations.

BrootAI partners with Vonage

  BrootAI partners with Vonage to power AI-driven CRM platform

  • by Martech Desk
  • Apr 3, 2026

BrootAI partners with Vonage to power its AI-driven CRM platform and enhance customer engagement capabilities.

Oracle Layoffs Highlight Shift Toward AI-Driven Operations

  Oracle Layoffs Highlight Shift Toward AI-Driven Operations

  • by Martech Desk
  • Apr 3, 2026

Oracle layoffs highlight how AI adoption is reshaping workforce needs across the global software industry.

BD Introduces AI-Powered Medication Dispensing System

  BD Introduces AI-Powered Medication Dispensing System in European Market

  • by Martech Desk
  • Apr 2, 2026

BD has launched an AI-enabled medication dispensing system in Europe to improve safety, efficiency and workflow in healthcare settings.

Transparent Partners and Kana

  Transparent Partners and Kana Launch Agentic AI Martech Solution

  • by Martech Desk
  • Apr 2, 2026

Transparent Partners and Kana have launched an agentic AI platform to automate marketing workflows and improve decision-making.

Salesforce Adds 30 AI Features to Slack

  Salesforce Adds 30 AI Features to Slack in Major Update

  • by Martech Desk
  • Apr 2, 2026

Salesforce has introduced 30 new AI features in Slack to improve productivity, automation and workplace collaboration.

Claude-Powered Cyber AI Platform Launched By Accenture

  Claude-Powered Cyber AI Platform Launched By Accenture

  • by Martech Desk
  • Apr 1, 2026

Accenture has launched a Cyber AI platform powered by Claude to improve threat detection and automate security operations.

Qualys Introduces AI Agent

  Qualys Introduces AI Agent for Automated Vulnerability Validation and Remediation

  • by Martech Desk
  • Apr 1, 2026

Qualys has launched an AI agent to automate vulnerability validation and remediation in cybersecurity operations.

Hunar AI’s Voice Technology

  Hunar AI’s Voice Technology Cuts Frontline Hiring Time By 75%

  • by Martech Desk
  • Mar 31, 2026

Hunar AI’s voice AI platform reduces frontline hiring time by 75%, improving recruitment efficiency for enterprises.

Optimove Unveils AI Decisioning Studio

  Optimove Unveils AI Decisioning Studio for Marketing Automation

  • by Martech Desk
  • Mar 31, 2026

Optimove has launched AI Decisioning Studio to help marketers automate decisions and improve customer engagement.

Alibaba Unveils Accio AI Agent Platform

  Alibaba Unveils Accio AI Agent Platform for Enterprise Workflows

  • by Martech Desk
  • Mar 30, 2026

Alibaba launches Accio AI agent platform to automate workplace tasks and enhance enterprise productivity.

Unchained Unveils JourneyWorks AI

  Unchained Unveils JourneyWorks AI for Destination Marketing Automation

  • by Martech Desk
  • Mar 27, 2026

Unchained has launched JourneyWorks AI, an AI operating system designed to help destination marketing organisations automate campaigns and workflows.

Oracle Enhances Cloud Platform

  Oracle Enhances Cloud Platform to Enable AI Agents for Enterprise Tasks

  • by Martech Desk
  • Mar 26, 2026

Oracle has upgraded its cloud software to support AI agents, aiming to automate enterprise workflows and improve operational efficiency.

HGS Introduces 90-day ROI Assurance

  HGS Introduces 90-day ROI Assurance to Strengthen Enterprise AI Adoption

  • by Martech Desk
  • Mar 26, 2026

HGS has introduced a 90-day ROI assurance model to accelerate enterprise adoption of AI through measurable business outcomes.

Zeta Global Introduces Athena

  Zeta Global Introduces AI Agent to Streamline Marketing Workflows

  • by Martech Desk
  • Mar 25, 2026

Zeta Global launches Athena, an AI powered marketing agent designed to improve enterprise marketing workflows and automation.

Agile Robots DeepMind Collaboration

  Agile Robots DeepMind Collaboration Focuses on Intelligent Automation

  • by Martech Desk
  • Mar 25, 2026

Agile Robots partners Google DeepMind to advance AI driven robotics and automation capabilities across industries.

This is an AI-generated image.

  AI Could Take on Leadership Roles, say Sundar Pichai and Mark Zuckerberg

  • by Martech Desk
  • Mar 24, 2026

Tech leaders suggest AI could take on aspects of executive roles, highlighting its growing influence on leadership and decision making.

Shreya Bhatnagar, Head of Marketing India, Automation Anywhere

  Automation Anywhere Names Shreya Bhatnagar Head of Marketing India

  • by Martech Desk
  • Mar 23, 2026

Automation Anywhere appoints Shreya Bhatnagar as India Head of Marketing to drive brand growth and AI automation adoption.

WordPress.com Adds AI Agents

  WordPress.com Adds AI Agents to Automate Content Writing and Publishing

  • by Martech Desk
  • Mar 23, 2026

WordPress.com now allows AI agents to write, edit and publish content, enabling automated workflows and faster content creation.

Hexaware Launches AgentVerse with 600 AI Agents

  Hexaware Launches AgentVerse with 600 AI Agents to Boost Enterprise Automation

  • by Martech Desk
  • Mar 19, 2026

Hexaware has launched AgentVerse, a platform with 600 AI agents designed to support enterprise automation, enhance productivity and streamline business operations.

The Ad Game Is Being Rewritten

  The Ad Game Is Being Rewritten: AI Is Deciding More Than Marketers Realise

  • by Anupama Mitra
  • Mar 19, 2026

AI is reshaping advertising in 2026, shifting control from marketers to automated systems that handle targeting, budgets, and optimisation at scale.

Emergence

  Former IBM Scientists’ Startup Emergence Launches Automation Lab in India

  • by Martech Desk
  • Mar 18, 2026

Emergence, a startup founded by former IBM scientists, has opened an AI automation lab in India to advance enterprise solutions and expand its research and development capabilities.

Automation Is Marketing’s Shortcut to AI Returns

  Automation Is Marketing’s Shortcut to AI Returns

  • by Anupama Mitra
  • Mar 18, 2026

Automation is emerging as the key to unlocking AI returns in marketing, helping brands move from insights to real-time execution and measurable business outcomes.

TruGen AI Introduces AI Teammates

  TruGen AI Introduces AI Teammates to Transform Enterprise Workflows

  • by Martech Desk
  • Mar 18, 2026

TruGen AI has launched enterprise AI teammates designed to help organisations automate workflows, enhance productivity and scale operations through AI driven collaboration.

Appier Study

  Appier Study Highlights how AI agents may transform digital marketing operations

  • by Martech Desk
  • Mar 17, 2026

Appier’s new whitepaper explores how agentic AI could reshape marketing through autonomous decision systems that manage campaigns, optimize performance and streamline data driven workflows.

Rox AI Reaches Unicorn Status With $1.2 Billion

  Rox AI Reaches Unicorn Status With $1.2 Billion Valuation: Report

  • by Martech Desk
  • Mar 14, 2026

Sales automation startup Rox AI has reportedly reached a $1.2 billion valuation as investors continue backing AI tools designed to improve sales productivity.

Razorpay and Anthropic Collaborate to Introduce AI Agents

  Razorpay and Anthropic Collaborate to Introduce AI Agents for Payment Operations

  • by Martech Desk
  • Mar 13, 2026

Razorpay partners with Anthropic to build AI agents using Claude, aiming to automate payment operations and financial workflows for businesses.

Boost.ai Launches Adaptive Voice

  Boost.ai Launches Adaptive Voice for Agentic AI Driven Conversations

  • by Martech Desk
  • Mar 12, 2026

Boost.ai has launched Adaptive Voice, a technology designed to enable dynamic voice interactions for agentic AI systems in enterprise customer engagement.

Former Google AI Researcher Launches Robotics Startup

  Former Google AI Researcher Launches Robotics Startup in Japan

  • by Martech Desk
  • Mar 10, 2026

A former Google AI researcher has launched a robotics startup in Japan focused on building intelligent machines that combine artificial intelligence with advanced robotics systems.

Tech Mahindra Microsoft Collaboration

  Tech Mahindra Microsoft Collaboration Targets AI Driven Telecom Automation

  • by Martech Desk
  • Mar 6, 2026

Tech Mahindra and Microsoft collaborate to build an ontology driven agentic AI platform aimed at automating telecom network operations and improving service efficiency.

AWS Launches Agent Plugins

  AWS Launches Agent Plugins to Expand Enterprise AI Agent Capabilities

  • by Martech Desk
  • Mar 6, 2026

AWS introduces agent plugins to help developers connect AI agents with enterprise tools, enabling automated workflows and advanced AI driven applications.

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