AI chatbots like ChatGPT and Gemini are reshaping search advertising as brands adapt to changing user behaviour and conversational discovery.
AI in FX is evolving from basic chatbots to smart doers that drive acquisition, personalisation, compliance-safe automation and better customer outcomes.
Consumers remain divided on AI chatbots — efficiency and cost drive adoption, but human interaction is still preferred for complex or emotional issues.
Meta rolls out new parental control tools for teen AI chats, giving parents oversight on AI interactions and content moderation across Messenger, Instagram, and WhatsApp.
AI chatbots are rapidly replacing human call center agents in India, reshaping customer support operations and workforce dynamics.
Similarweb launches GenAI Toolkit to help brands monitor visibility and traffic from AI chatbots like ChatGPT and Google’s AI Overviews.
Meta is testing AI chatbots that message users first, aiming to reshape digital engagement across its social platforms.
