Auxia launches Agent Studio, an agentic marketing platform that uses AI agents to plan, build, execute and coordinate campaigns across existing marketing tools.
Reliance Brands appoints Shivani Goel as Vice President, Marketing to lead brand strategy and growth for HUGO BOSS, Paul & Shark, ZEGNA and TUMI.
Galeries Lafayette India appoints Noopur Khandekar as Head of Brand Marketing, bringing her experience across Tilt, Spring Marketing Capital and MullenLowe Lintas.
Samsung is studying how consumers use AI in everyday life to shape future Galaxy experiences, with its India R&D teams also developing locally relevant AI features.
Mercedes-Benz India is using AI, customer data and experiential marketing to personalise engagement as younger, digital-first consumers enter the luxury car market.
Vertu is positioning its $6,880 AI-powered luxury foldable as an executive productivity device, combining premium hardware with an AI assistant.
Mercedes-Benz India has promoted Nandita Godbole to Head of Marketing, strengthening its leadership as it expands digital and customer focused marketing initiatives.
Meta has launched its first self-branded AI smart glasses, expanding its wearable strategy with a more affordable entry into the growing AI eyewear market.
Meta’s Ray-Ban Blayzer smart glasses target prescription users with AI features, hands-free controls and all-day wearable design.
Crystal Cruises is expanding its luxury travel strategy with personalised digital experiences and premium customer engagement initiatives.
The global AI in luxury customer experience market is expanding rapidly as brands like IBM, Salesforce, and Microsoft lead innovations in personalized, high-end digital engagement.
GlamAI brings AI-powered precision to luxury marketing, helping fashion brands scale creativity while maintaining premium aesthetics and personalization.
Auxia launches AI Analyst Agent to help marketing teams turn campaign data into revenue-driving insights with real-time analytics and intelligent recommendations.
