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IndiaAI Mission Plans to Train 13,500 Students in AI

  IndiaAI Mission Plans to Train 13,500 Students in Artificial Intelligence

  • by Martech Desk
  • 2 days ago

IndiaAI Mission aims to train 500 PhD scholars, 5,000 postgraduate students and 8,000 undergraduates to strengthen India’s artificial intelligence talent pipeline.

Content Syndication

  Your Content Is Reaching More Places in 2026. AI Syndication Explains Why

  • by Anupama Mitra
  • 4 days ago

AI content syndication is reshaping distribution in 2026 as search, chatbots and licensing platforms change how content is discovered, monetised and measured beyond traditional clicks.

Cent Secures $5M Funding

  Cent Secures $5M Funding to Scale AI Driven Healthcare Diagnostics

  • by Martech Desk
  • 5 days ago

Healthtech startup Cent raises $5 million to expand its AI powered early disease detection platform and accelerate development of predictive healthcare technologies.

Google AI Overviews

  Google AI Overviews May Increase Brand Risk for Marketers, BrightEdge Study Finds

  • by Martech Desk
  • 5 days ago

BrightEdge research finds Google AI Overviews are 44 percent more likely to criticise brands than ChatGPT responses, raising new reputation risks for marketers.

Google Adds Interactive Gemini Canvas Workspace

  Google Adds Interactive Gemini Canvas Workspace to AI Powered Search

  • by Martech Desk
  • 6 days ago

Google Search has expanded Gemini Canvas to all US users in AI Mode, introducing an interactive workspace for editing and refining AI generated responses.

Google AI Overviews Surge Across 9 Key Industries

  Google AI Overviews Surge Across 9 Key Industries, New Data Reveals

  • by Martech Desk
  • 1 week ago

Google’s AI Overviews are expanding rapidly across nine industries, reshaping search visibility and digital marketing strategies.

Jubilant Bhartia Foundation and McGill

  New AI Centre of Excellence Announced by Jubilant Bhartia Foundation and McGill

  • by Martech Desk
  • 1 week ago

Jubilant Bhartia Foundation and McGill University partner to establish an AI Centre of Excellence in India focused on research, education and responsible innovation.

Siteimprove Introduces AI Agents

  Siteimprove Introduces AI Agents to Strengthen Enterprise Search and Digital Accessibility

  • by Martech Desk
  • 1 week ago

Siteimprove unveils AI agents to improve enterprise website search accuracy and automate digital accessibility compliance across large-scale digital properties.

Meet AEO and GEO

  What Happens When Google Stops Sending Traffic? Meet AEO and GEO

  • by Anupama Mitra
  • 1 week ago

As AI reduces clicks, AEO and GEO are redefining search visibility. Here’s how brands must optimise for AI-generated answers, structured data, and zero-click discovery.

OpenAI Plans London as Its Largest Research Hub Outside the US

  OpenAI Plans London as Its Largest Research Hub Outside the US

  • by Martech Desk
  • 1 week ago

OpenAI will make London its largest research hub outside the US, expanding its European AI presence.

OpenAI and Reliance to Bring AI-Powered Search to JioHotstar

  OpenAI and Reliance to Bring AI-Powered Search to JioHotstar

  • by Martech Desk
  • Feb 23, 2026

OpenAI and Reliance will integrate AI-powered conversational search into JioHotstar, enhancing content discovery across India’s streaming platform.

PhonePe Rolls Out AI-Powered Search Built

  PhonePe Rolls Out AI-Powered Search Built on Microsoft Foundry

  • by Martech Desk
  • Feb 23, 2026

PhonePe has rolled out an AI-powered search feature built on Microsoft Foundry to improve user discovery and navigation across its fintech platform.

SchemaNinja Launches AI-powered Content Marketing Platform

  SchemaNinja Launches AI-powered Content Marketing Platform Targeting LLM Visibility

  • by Martech Desk
  • Feb 19, 2026

SchemaNinja launches an AI-powered content marketing platform designed to help brands optimise structured data and improve visibility across large language models.

Flapping Airplanes

  Flapping Airplanes Explores Unconventional Paths in AI Development

  • by Martech Desk
  • Feb 18, 2026

AI startup Flapping Airplanes is experimenting with radically different approaches to artificial intelligence as it searches for new breakthroughs beyond mainstream models.

Study Shows ChatGPT Sends Significantly Less Traffic Than Google

  Study Shows ChatGPT Sends Significantly Less Traffic Than Google

  • by Martech Desk
  • Feb 16, 2026

Despite rising search usage, ChatGPT sends significantly less referral traffic to websites compared to Google, highlighting key differences in user behaviour.

Pinterest Claims Search Volume Tops ChatGPT

  Pinterest Claims Search Volume Tops ChatGPT Despite Earnings Miss

  • by Martech Desk
  • Feb 15, 2026

Pinterest says it processes more searches than ChatGPT, highlighting search growth even as it faces earnings pressure.

conversational ai

  India Speaks, Brands Listen: How Conversational AI Is Reshaping Digital Marketing

  • by Anupama Mitra
  • Feb 9, 2026

Conversational AI is reshaping digital marketing in India as consumers increasingly use voice and chat to search, shop, and bank, forcing brands to optimise language, and dialogue-driven discovery.

Why AI Is Deciding Where Indians Travel Next

  Why AI Is Deciding Where Indians Travel Next

  • by Anupama Mitra
  • Feb 6, 2026

AI is reshaping how Indians choose travel destinations, hotels, and flights, with conversational search and AI-driven recommendations redefining visibility for travel brands ahead of 2026.

conversational ai

  Consumers Are Asking AI Instead of Google. Marketers Are Playing Catch-Up

  • by Anupama Mitra
  • Feb 3, 2026

As consumers turn to AI instead of Google, conversational search is reshaping brand discovery in India forcing marketers across FMCG, retail, fashion, and BFSI to rethink visibility.

Research-Driven AI Gains Attention as Scientists Revisit Flapping Flight Models

  Research-Driven AI Gains Attention as Scientists Revisit Flapping Flight Models

  • by Martech Desk
  • Feb 1, 2026

Researchers are using AI to study flapping flight systems, highlighting how research-driven AI approaches are shaping new directions in aviation and engineering.

OpenAI Launches Prism to Support AI-Driven Scientific Writing

  OpenAI Launches Prism to Support AI-Driven Scientific Writing

  • by Martech Desk
  • Jan 29, 2026

OpenAI has launched Prism, an AI-powered workspace designed to support scientific writing, research collaboration and structured academic workflows.

Google Enables Direct AI Mode

  Google Enables Direct AI Mode Conversations From AI Overviews

  • by Martech Desk
  • Jan 29, 2026

Google has updated its search experience to let users move directly from AI Overviews into AI Mode conversations, strengthening its push toward more interactive and contextual AI search.

Google AI Health Results Lean More on YouTube Content, Study Shows

  Google AI Health Results Lean More on YouTube Content, Study Shows

  • by Martech Desk
  • Jan 27, 2026

A new study shows Google’s AI-generated health overviews increasingly cite YouTube content, raising questions about information sources and reliability in AI-powered search results.

Mistral AI Explores Bengaluru GCC

  Mistral AI Explores Bengaluru GCC to Strengthen Global Research Operations

  • by Martech Desk
  • Jan 23, 2026

Mistral AI is in talks to set up a Bengaluru global capability centre as it looks to expand research operations and tap into India’s growing AI talent ecosystem.

Meta’s New AI Lab Produces First Internal Models, CTO Confirms

  Meta’s New AI Lab Produces First Internal Models, CTO Confirms

  • by Martech Desk
  • Jan 23, 2026

Meta’s new AI lab has delivered its first internal models, signalling progress in the company’s push to strengthen AI research, product integration and infrastructure capabilities.

Generative Engine Optimization (GEO)

  When Google Stops Showing Links: Why Marketers Are Rethinking Search Itself

  • by Anupama Mitra
  • Jan 23, 2026

As AI-driven search tools replace traditional links with generated answers, marketers are rethinking discovery. Generative Engine Optimization is emerging as the next evolution of search strategy.

OpenAI Reassembles Key Research Talent as Internal Shifts Reshape Its AI Ambitions

  OpenAI Reassembles Key Research Talent as Internal Shifts Reshape Its AI Ambitions

  • by Martech Desk
  • Jan 21, 2026

OpenAI has brought back senior researchers from a former team, signalling strategic recalibration as leadership changes influence its long-term AI direction.

Gemini 3 Pro Becomes Gateway to Google’s Most Advanced AI Search Features

  Gemini 3 Pro Becomes Gateway to Google’s Most Advanced AI Search Features

  • by Martech Desk
  • Jan 19, 2026

Google has placed advanced AI search reasoning behind its Gemini 3 Pro subscription, highlighting a shift toward premium monetisation of AI capabilities.

OpenAI Expands Research Scope with Investment in Neurotechnology Startup

  OpenAI Expands Research Scope with Investment in Neurotechnology Startup

  • by Martech Desk
  • Jan 17, 2026

OpenAI has invested in Merge Labs, signalling interest in brain computer interfaces as part of its long-term artificial intelligence research strategy.

How AI Is Changing SEO Publishing Beyond Google

  How AI Is Changing SEO Publishing Beyond Google

  • by Anupama Mitra
  • Jan 16, 2026

AI-driven search and content tools are reshaping SEO publishing, shifting focus from rankings to intent, credibility, and machine-readable value.

Nvidia and Eli Lilly Launch $1 Billion AI Partnership for Drug Research

  Nvidia and Eli Lilly Launch $1 Billion AI Partnership for Drug Research

  • by Martech Desk
  • Jan 14, 2026

Nvidia and Eli Lilly have announced a $1 billion investment to set up a joint AI research lab focused on accelerating drug discovery.

DeepSeek Introduces New Approach to Improve Stability and Scaling of Large Language Models

  DeepSeek Introduces New Approach to Improve Stability and Scaling of Large Language Models

  • by Martech Desk
  • Jan 12, 2026

AI research firm DeepSeek has proposed a new mathematical framework to improve the stability and scalability of large language models.

Researchers Develop Self-Healing AI Systems to Address Digital Aphasia

  Researchers Develop Self-Healing AI Systems to Address Digital Aphasia

  • by Martech Desk
  • Jan 12, 2026

Researchers have developed self-healing AI systems that can identify and repair internal failures, reducing errors linked to digital aphasia in neural networks.

AI chatbots reshape search advertising

  AI Chatbots Reshape Search Advertising as Brands Follow Users Beyond Traditional Engines

  • by Martech Desk
  • Jan 6, 2026

AI chatbots like ChatGPT and Gemini are reshaping search advertising as brands adapt to changing user behaviour and conversational discovery.

Perplexity CEO Signals Shift toward AI devices as Search Platforms Evolve

  Perplexity CEO Signals Shift toward AI devices as Search Platforms Evolve

  • by Martech Desk
  • Jan 5, 2026

Perplexity CEO Aravind Srinivas signals interest in AI devices, pointing to a shift in how AI-driven search and information discovery may evolve.

Alibaba Unveils AI Model Capable of Generating Photo Realistic Human Visuals

  Alibaba Unveils AI Model Capable of Generating Photo Realistic Human Visuals

  • by Martech Desk
  • Jan 2, 2026

Alibaba introduces a new AI model designed to generate photo realistic human visuals, addressing long standing challenges around realism and digital trust.

Gujarat Approves Indian AI Research Organisation at GIFT City With ₹300 Crore Investment

  Gujarat Approves Indian AI Research Organisation at GIFT City With ₹300 Crore Investment

  • by Martech Desk
  • Jan 1, 2026

Gujarat approves a ₹300 crore Indian AI research organisation at GIFT City to support innovation, talent development and applied AI research.

Reverse Influencing: When Consumers Start Shaping AI, Not Brands

  Reverse Influencing: When Consumers Start Shaping AI, Not Brands

  • by Anupama Mitra
  • Dec 24, 2025

As AI-led discovery grows, consumers are influencing how brands are described, ranked, and recommended—shifting power from brand messaging to collective user signals and behaviour.

Airtel Introduces New Eligibility Requirement for Free Perplexity Pro Access

  Airtel Introduces New Eligibility Requirement for Free Perplexity Pro Access

  • by Martech Desk
  • Dec 24, 2025

Bharti Airtel has updated the eligibility criteria for free Perplexity Pro access, requiring users to hold an active Airtel SIM to continue using the AI service.

The New SEO: How AI Ranks Brands by Behavior, Not Keywords

  The New SEO: How AI Ranks Brands by Behavior, Not Keywords

  • by Anupama Mitra
  • Dec 5, 2025

AI driven search is shifting from keyword based ranking to behaviour based visibility. Brands now compete on trust, engagement and intent signals as AI assistants reshape digital discovery.

Study finds poetic prompts can Bypass Safety Systems

  Study finds poetic prompts can Bypass Safety Systems in Multiple AI models

  • by Martech Desk
  • Dec 2, 2025

New research shows poetic prompts can bypass safety systems in several AI models, revealing vulnerabilities in current guardrail approaches.

Deloitte Under Scrutiny After AI-Generated Errors Surfaced in Canadian Healthcare Report

  Deloitte Under Scrutiny After AI-Generated Errors Surfaced in Canadian Healthcare Report

  • by Martech Desk
  • Nov 28, 2025

A Deloitte report on Canadian healthcare has come under fire for containing AI-generated citations and factual errors, raising concerns over reliance on artificial intelligence.

Wipro Partners with IISc

  Wipro Partners with IISc to Advance Research in AI and Quantum Technologies

  • by Martech Desk
  • Nov 28, 2025

Wipro forms a strategic research partnership with IISc to accelerate innovation in artificial intelligence, quantum technologies and frontier computing.

This is an AI-generated image.

  United States Launches Genesis Mission to Accelerate AI Driven Scientific Research

  • by Martech Desk
  • Nov 26, 2025

The United States launches the Genesis Mission to expand AI driven scientific discovery, aiming to accelerate research, innovation and national competitiveness.

The End of Keywords: Rise of Natural Language Marketing

  The End of Keywords: Rise of Natural Language Marketing

  • by Anupama Mitra
  • Nov 26, 2025

AI assistants, conversational search and natural language platforms are reshaping digital discovery. Indian brands shift from keyword SEO to intent-led marketing.

OpenAI Rolls Out “Shopping Research” in ChatGPT to Help Users Compare Products

  OpenAI Rolls Out “Shopping Research” in ChatGPT to Help Users Compare Products

  • by Martech Desk
  • Nov 26, 2025

OpenAI introduces Shopping Research mode in ChatGPT to help users evaluate products and find best buys using AI-driven product comparisons and insights.

Adobe to Acquire Semrush for 1.9 Billion Dollars to Strengthen AI Driven Marketing

  Adobe to Acquire Semrush for 1.9 Billion Dollars to Strengthen AI Driven Marketing

  • by Martech Desk
  • Nov 23, 2025

Adobe is acquiring Semrush for 1.9 billion dollars to expand its AI powered search and marketing capabilities across its digital experience portfolio.

LinkedIn Rolls Out New AI Search Features for Enhanced Professional Discovery

  LinkedIn Rolls Out New AI Search Features for Enhanced Professional Discovery

  • by Martech Desk
  • Nov 17, 2025

LinkedIn launches new AI powered search and conversational prompts to improve people discovery and professional networking for premium users.

Salesforce to Acquire Doti to Strengthen AI Based Enterprise Search in Slack

  Salesforce to Acquire Doti to Strengthen AI Based Enterprise Search in Slack

  • by Martech Desk
  • Nov 15, 2025

Salesforce plans to acquire AI search startup Doti to enhance enterprise search and automation across Slack and its broader cloud ecosystem.

ChatGPT vs Perplexity: The New AI Browser Battle for Everyday Search

  ChatGPT vs Perplexity: The New AI Browser Battle for Everyday Search

  • by Brij Pahwa
  • Nov 13, 2025

ChatGPT excels in creative, conversational tasks, while Perplexity delivers fast, citation-backed answers. Together, they are reshaping how users search and verify information.

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