Zoho will remove username based accounts from Arattai after WhatsApp paused its username rollout in India following government intervention.
The on-device AI market is projected to surpass $75.5 billion by 2033 as privacy concerns, real-time intelligence and edge computing drive adoption.
Pronto is facing criticism over allegations that AI systems recorded customer conversations during home service visits.
WhatsApp has introduced an incognito mode for Meta AI chats, allowing users to hold more private AI conversations within the app.
Meta is testing AI systems that analyse height and bone structure to identify underage users and strengthen platform safety measures.
AI is transforming healthcare marketing, but rising concerns around trust, data privacy, and ethics are reshaping how brands balance precision with credibility.
AI personalization in 2026 is shifting from scale to control, as privacy, trust, and data quality reshape how brands target consumers.
Google has launched an offline AI app that works without internet, enabling on-device processing and improved privacy for users.
Retail brands are prioritising first-party data strategies to improve targeting, build trust, and adapt to changing privacy regulations.
India’s DPDP law is reshaping martech by enforcing stricter consent, data retention, and governance, shifting marketing from data abundance to accountability.
Ketch has launched an enterprise marketing preference management platform designed to help organisations manage consent and prepare data for AI driven marketing.
Meta’s Ray-Ban smart glasses face scrutiny after reports reveal human reviewers analyze recorded footage to train AI systems, raising privacy and consent concerns.
AI is transforming marketing decision-making—but without governance, it can amplify bias, compliance risk, and brand damage. Here’s what leaders must prioritise in 2026.
Kakao and Google have partnered to develop on-device AI services aimed at improving privacy, speed and performance across consumer applications.
From generative AI and unified data platforms to privacy-first personalization and AI-powered discovery, these ten MarTech trends explain how brands will drive smarter, faster growth in 2026.
IIM Lucknow has proposed an ethical framework to guide responsible use of AI in marketing, focusing on transparency, data privacy, fairness and accountability.
Microsoft and Tsinghua University are using Nvidia chips to train AI models with synthetic data, aiming to improve privacy protection and reduce dependence on real-world datasets.
From AI adoption and data privacy to martech complexity and ROI pressure, CMOs face five critical challenges shaping marketing’s future.
OpenAI is asking contractors to upload real work samples from past and current jobs to help train and evaluate advanced AI models.
Italian regulators have ordered Meta to suspend its WhatsApp AI chatbot, citing concerns over data processing, transparency and user consent under EU law.
OpenAI CEO Sam Altman outlines how AI memory could enable more personalised and context-aware interactions, while raising questions around privacy and user control.
AI-driven hyper-personal ads are rising in India, raising concerns around privacy, bias and over-targeting as marketers balance performance gains with growing ethical and regulatory scrutiny.
Marketers are shifting from personal data to privacy-first contextual targeting as cookies fade. AI-driven signals, real-time moments and content relevance are redefining digital advertising.
SAP outlines a unified approach to European AI and cloud sovereignty, focusing on data control, compliance and transparent enterprise adoption.
Martech enters a survival phase in 2026 as AI, privacy rules and budget pressure reshape stacks. Essential tools rise while outdated platforms fade.
Martech in 2025 saw AI-native platforms, massive consolidation, first-party data dominance, and rising budgets as brands rethink stacks for performance and efficiency.
Brands accelerate first-party data strategies as privacy laws tighten. With cookies fading and DPDP enforcement rising, companies invest in consent-led data, CDPs, and AI-driven personalisation.
Primus Partners teams up with Data Safeguard to advance privacy automation, responsible AI adoption, and regulatory readiness across India, the Middle East, and the US.
Firefox launches an AI Window that prioritises user control and privacy, offering a customisable alternative to mainstream AI-powered browsing tools.
India activates the DPDP Act rules, bringing the country’s first real privacy law into force. New regulations mandate explicit consent, strict data governance, and enforceable user rights.
Synthetic data is transforming marketing by enabling AI model training without breaching privacy, helping brands innovate ethically and personalize responsibly in India’s data-regulated era.
The top 10 MarTech myths from AI fears to tool overload and shows how smart, ROI-focused marketers turn tech into real results in 2025.
The next decade in MarTech will be driven by agentic AI, privacy-first data, retail media, composable stacks, and experiment-led measurement — reshaping how brands build, target, and measure growth.
AI is reshaping email marketing in 2025. From predictive personalization to multilingual automation, Indian brands use AI to deliver relevance with consent, empathy, and precision at scale.
AI is transforming marketing in 2025 as Indian brands tackle data gaps, skills, and ethics, blending automation with human creativity to build smarter, transparent, and trusted campaigns.
As privacy laws tighten and cookies vanish, brands shift to server-side tracking to balance compliance, data accuracy, and consumer trust.
Zoho’s homegrown messaging app Arattai rolls out end-to-end encryption, aligning with global security standards and strengthening data privacy for Indian users.
Optable introduces Agentic Collaboration, a new AI-driven framework to enhance automation, privacy, and efficiency in the next era of adtech.
OpenAI has banned accounts linked to Chinese groups after they attempted to use ChatGPT for mass surveillance tool proposals, citing platform misuse concerns.
India’s ad industry shifts as third-party cookies fade and predictive AI rises, driving privacy-first personalization and reshaping digital marketing strategies.
Instagram head Adam Mosseri denies the platform listens to phone microphones for ads, citing AI-powered data insights as the real driver of targeted advertising.
Data clean rooms are emerging as a solution to India’s privacy-first marketing challenges, but success depends on data accuracy, governance, and leadership.
Cookies linger, but AI has already redefined marketing—driving personalization, measurement, and identity resolution in a privacy-first, post-cookie era.
WhatsApp launches AI-powered writing help, enabling users to rewrite and summarize messages while keeping chats private with end-to-end encryption.
OpenAI disables ChatGPT shared chat feature after privacy concerns arise over Google indexing public conversations.
