Algorithms now drive creator visibility in India more than followers. Here’s how Reels, YouTube, and AI are reshaping reach, fame, and monetisation.
Comment-to-convert is reshaping social commerce as brands turn Instagram and YouTube comments into high-intent sales funnels with automated DMs.
Instagram CEO says rapid advances in AI have weakened digital trust, urging users and platforms to reassess how authenticity is verified online.
Meta expands its Advantage+ AI tools to help advertisers auto-generate tailored creative variations across Facebook and Instagram, speeding up ad production and optimisation.
Meta adds Hindi and Portuguese to its AI-powered dubbing feature for Reels on Instagram and Facebook, expanding creator accessibility and audience engagement globally.
OpenAI introduces Sora 2, an AI-powered short video app aiming to rival TikTok, Instagram Reels, and YouTube Shorts with advanced generative video and personalization features.
Instagram head Adam Mosseri denies the platform listens to phone microphones for ads, citing AI-powered data insights as the real driver of targeted advertising.
