India could see up to $150 billion in AI infrastructure investments by 2026 as the government focuses on data centres, compute capacity and semiconductor manufacturing.
Spray and pray marketing depends on mass outreach. In the AI era, where platforms and consumers prioritise relevance, this approach fuels waste, fatigue, and weakens brand trust.
AI video startup Higgsfield has crossed $200 million in annual recurring revenue, marking one of the fastest growth trajectories in generative video technology.
Wikipedia has begun signing paid content deals with AI companies, aiming to fund its operations while shaping how its knowledge is used in AI systems.
Google has launched a Market Access Programme aimed at helping Indian AI startups scale globally through mentorship, partnerships, and enterprise exposure.
Algorithms now drive creator visibility in India more than followers. Here’s how Reels, YouTube, and AI are reshaping reach, fame, and monetisation.
Influencer marketing veteran Ted Murphy has launched COEY, an AI-first media technology company focused on automating large-scale content creation.
Brand websites are no longer the first stop for discovery. Platforms, marketplaces, and social feeds now shape how consumers find and trust brands.
India has approved 22 new electronics manufacturing projects worth ₹41,863 crore, strengthening domestic production and supply chain resilience.
OpenAI CEO Sam Altman and designer Jony Ive are developing their first product together, focusing on addressing challenges faced by students and creators.
As brands chase virality across reels, memes, and creators, many are winning attention but losing brand recall, exposing a growing gap between reach and real impact.
SoftBank acquires control of DigitalBridge to expand ownership of data centres and digital infrastructure supporting large scale AI development.
As attention spans shrink, brands are shifting from long-form storytelling to 2-second hooks, redesigning marketing strategies around short-form video and instant recall.
Indian brands are turning viral meme formats into performance funnels, using humour-led content to drive engagement, clicks and conversions across social media platforms.
Promptfluencers are emerging as a new creator class, sharing AI prompts that help professionals get better results from tools like ChatGPT, Midjourney and Firefly.
AI-generated screenshots from tools like ChatGPT are becoming social currency. This story explores how brands, creators, and marketers are leveraging the AI screenshot economy.
Vahan AI expands recruitment to Uttar Pradesh, Bihar and Jharkhand to support rising workforce demand in southern India’s manufacturing hubs.
SoftBank loses nearly USD 50 billion in market value as investor concerns rise over AI sector valuations and global tech market volatility.
Karnataka unveils updated IT and space tech policies focused on jobs, regional expansion and incentives aimed at strengthening the state’s technology leadership.
AI is not replacing jobs, it is redefining them. India’s workforce stands to gain millions of new roles through smart reskilling and AI collaboration.
AI is revolutionizing influencer marketing in 2025, making it more data-driven, predictive, and authentic—enhancing discovery, engagement, and trust while keeping human creativity at its core.
Reliance Industries plans a $15 billion investment to build AI-powered data centres across India, advancing cloud computing, 5G, and digital transformation infrastructure.
AI, 6G, and digital innovation led Day 2 of India Mobile Congress 2025, with leaders discussing policy, inclusion, and India’s role in shaping the global tech economy.
Later launches AI-powered brand suitability insights to help marketers confidently choose creators aligned with their values and campaign goals.
India’s creator economy is currently estimated at ₹2,500 crore, and that valuation is opening eyes. Brands and influencers are under pressure to prove outcomes, not just impressions.
Anthropic launched a new program to study the economic impact of AI, aiming to track job market disruptions and guide responsible deployment amid rising concerns over automation and workforce shifts.
