Can AI-powered MarTech make every buying experience personal? Research from Salesforce, Deloitte, Adobe and others reveals the benefits and challenges of AI-driven customer journeys.
Walmart introduces Agent Profiles and Agent Gateway, allowing AI assistants like ChatGPT, Gemini and Meta Muse to shop for customers with spending and approval controls.
Meta's Muse AI crosses 10 million users, with shopping becoming a leading activity as the company plans to expand agentic commerce and monetisation.
Google launches Universal Cart in the US, bringing AI-powered shopping, price alerts, product tracking and payment suggestions to Search and Gemini.
TikTok has launched an AI shopping assistant and one-click checkout, allowing users to discover products, ask questions and buy directly within the app.
ChatGPT can now virtually try on clothes and accessories using user photos, as OpenAI adds new AI shopping and product-saving features globally.
Google is testing direct Flipkart purchases through Gemini and AI Mode in India, allowing select users to move from AI-powered product discovery to checkout.
Amazon has blocked Meta’s Muse AI agent from shopping on its platform, citing unauthorised access and concerns around third-party automated shopping.
Instacart is using Shrek, Scooby-Doo and other pop culture references in a new campaign promoting its AI-powered grocery assistant Clementine.
Criteo highlights how AI, commerce intelligence and trusted data are reshaping digital commerce in India, with brands using AI to improve cross-channel engagement and measurable growth.
As AI assistants reshape online shopping, brands are shifting focus from Google rankings to AI recommendations, making trust, structured data and credibility critical for visibility.
Adobe's latest report finds India leading Asia Pacific in AI adoption, with 60% of consumers interested in creating personal AI agents.
AI shopping assistants are reshaping product discovery, but influencers continue to drive trust and inspiration. Here's how both are influencing purchase decisions.
Nykaa has partnered with OpenAI to bring AI-powered product discovery to ChatGPT, expanding how consumers search, explore and shop for beauty products.
Visa has integrated its payment network with ChatGPT, enabling AI-assisted shopping and bringing conversational commerce closer to mainstream adoption.
New research suggests traditional digital marketing strategies may be less effective on AI-powered shopping agents and assistants.
TCS and Rezolve Ai have announced a partnership to scale agentic commerce solutions and AI-powered shopping experiences globally.
Etsy launches a native ChatGPT app to enhance AI-powered shopping, product discovery, and conversational commerce experiences.
Frasers Group launches an AI shopping assistant, with early data indicating improved conversion rates and enhanced customer engagement.
Accenture invests in DaVinci Commerce to advance agentic AI driven shopping and enhance digital commerce experiences.
World has launched a verification tool to confirm human users behind AI shopping agents, addressing trust and security concerns in AI driven e-commerce environments.
Cloudflare teams up with Visa, Mastercard, and American Express to develop secure AI agent protocols for the next generation of digital commerce.
Google launches AI shopping tools: Virtual Try-On for apparel and price tracking alerts, helping users shop smarter across Search and Shopping.
