Adobe's latest report finds India leading Asia Pacific in AI adoption, with 60% of consumers interested in creating personal AI agents.
AI shopping assistants are reshaping product discovery, but influencers continue to drive trust and inspiration. Here's how both are influencing purchase decisions.
Nykaa has partnered with OpenAI to bring AI-powered product discovery to ChatGPT, expanding how consumers search, explore and shop for beauty products.
Visa has integrated its payment network with ChatGPT, enabling AI-assisted shopping and bringing conversational commerce closer to mainstream adoption.
New research suggests traditional digital marketing strategies may be less effective on AI-powered shopping agents and assistants.
TCS and Rezolve Ai have announced a partnership to scale agentic commerce solutions and AI-powered shopping experiences globally.
Etsy launches a native ChatGPT app to enhance AI-powered shopping, product discovery, and conversational commerce experiences.
Frasers Group launches an AI shopping assistant, with early data indicating improved conversion rates and enhanced customer engagement.
Accenture invests in DaVinci Commerce to advance agentic AI driven shopping and enhance digital commerce experiences.
World has launched a verification tool to confirm human users behind AI shopping agents, addressing trust and security concerns in AI driven e-commerce environments.
Cloudflare teams up with Visa, Mastercard, and American Express to develop secure AI agent protocols for the next generation of digital commerce.
Google launches AI shopping tools: Virtual Try-On for apparel and price tracking alerts, helping users shop smarter across Search and Shopping.
