Regeneron Pharmaceuticals has established a global capability centre in Hyderabad to support technology, data, and R&D operations.
Zeta Global and Snowflake are collaborating on an open semantic framework aimed at standardising AI-powered marketing data systems.
Martech firms are shifting toward data-first strategies as brands seek stronger AI performance, unified customer insights and connected marketing systems.
Bitwise has appointed Bhaskar Dhawan as Senior VP and Global Head of AI to strengthen enterprise AI and automation initiatives.
Adani Group has appointed Sudhir Dasamantharao as CEO of Adani Enterprise GCC to strengthen digital and enterprise operations.
AI is helping marketers shift from guesswork to measurable growth through predictive analytics, real-time optimisation, and data-driven decision-making.
China has blocked Meta’s $2 billion Manus deal over AI tech transfer concerns, highlighting rising scrutiny on cross-border AI investments.
Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.
First-party data is central to marketing in 2026, but many organisations still struggle to turn data into actionable insights and measurable outcomes.
Mondelez International appoints Ankit Desai as Senior Director Marketing, strengthening its leadership team to drive growth and brand strategy.
CMOs are restructuring martech stacks as AI-led operating systems replace fragmented tools and improve efficiency, integration, and decision-making.
Retail brands are prioritising first-party data strategies to improve targeting, build trust, and adapt to changing privacy regulations.
IndiaAI mission is supporting AI-driven solutions to address cancer detection and broader societal challenges in India.
MarTech in 2026 is shifting from fragmented stacks to integrated systems driven by data, AI, and real-time decisioning.
Martech in 2025 exposed operational gaps. In 2026, the focus shifts to AI agents, system integration, and building scalable, governed marketing operating models.
Automation is emerging as the key to unlocking AI returns in marketing, helping brands move from insights to real-time execution and measurable business outcomes.
India’s enterprise leaders discuss unified, AI-driven customer experience at MarTechAI’s executive roundtable, highlighting composable MarTech, integrated data platforms, and AI-powered growth.
Marketing automation platforms are evolving into decision engines, reshaping media buying, CRM, and customer engagement across India’s rapidly digitising marketing ecosystem.
Nykaa has highlighted challenges in issuing financial guidance as shifting consumer trends and cost pressures impact forecasting, even as the beauty sector shows growth.
From generative AI and unified data platforms to privacy-first personalization and AI-powered discovery, these ten MarTech trends explain how brands will drive smarter, faster growth in 2026.
L&T Technology Services CTO Ashish Khushu explains why reasoning not bigger models will define the next phase of AI, and how domain-led, agentic AI is shaping enterprise innovation.
Deepinder Goyal resigns as Eternal CEO and moves to Vice Chairman role with Albinder Dhindsa of Blinkit stepping in to lead the group amid strong business performance.
Okta expands its Bengaluru campus with new R&D investments to strengthen identity security for India’s growing AI ecosystem.
Lenskart introduces two hour delivery in Singapore, strengthens app led engagement and reports higher market share as it focuses on efficient marketing and faster fulfilment.
Brands accelerate first-party data strategies as privacy laws tighten. With cookies fading and DPDP enforcement rising, companies invest in consent-led data, CDPs, and AI-driven personalisation.
Firefox launches an AI Window that prioritises user control and privacy, offering a customisable alternative to mainstream AI-powered browsing tools.
RAG (Retrieval-Augmented Generation) is reshaping marketing by grounding AI in real data, enabling smarter insights, personalized content, and context-aware customer engagement across campaigns.
Rokt and mParticle introduce a hybrid customer data platform on Snowflake AI Data Cloud to help enterprises unify data and deliver personalized experiences.
LiveRamp launches agentic AI tools to enhance marketing automation with orchestration, segmentation, and search, aiming to boost personalization and efficiency.
Anthropic, in partnership with Accel, will host its first India Developer Day in Bengaluru on October 11, focusing on AI talent, innovation, and collaboration.
Meta unveils new smart glasses with built-in display, AI wristband controller, and Ray-Ban design, aiming to make wearable AR the next big computing platform.
AI in martech is shifting from copilots to doers, reshaping stacks, content, and retention strategies while demanding guardrails and human oversight.
ServiceNow appoints Tirthankar Dutta as Director and Head of Cybersecurity, AI and Automation Engineering to strengthen enterprise security and workflow automation.
Dark data is costing marketers billions. In 2025, brands are racing to unlock unused customer information to drive revenue, efficiency, and stronger customer experiences.
SAP Labs India inaugurated its second Bengaluru R&D campus with €194M investment, boosting AI development and scaling to 15,000 engineers.
Bloomreach and Snowflake team up to unify customer data and enable AI-driven activation for real-time marketing personalization.
Klaviyo unveils AI-powered tools to enhance omnichannel marketing, boosting creative efficiency, personalization, and predictive audience engagement.
Zoho launches its first AI and robotics R&D campus in Kottarakkara, Kerala, and acquires Asimov Robotics to deepen deep-tech innovation and create local job opportunities in rural India.
With AI transforming personalization strategies, marketers are taking a fresh look at third-party data—this time with a sharper focus on quality, compliance, and contextual insights.
