HubSpot’s Adarsh Noronha explains how AI, Loop Marketing and human-led strategy can help Indian businesses adapt to fragmented buyer journeys and drive growth.
Z.ai delays GLM-5.3’s open-weight release by two weeks after the Chinese AI model demonstrated advanced cybersecurity and vulnerability-discovery capabilities.
Uniphore expands Marketing AI with AI agents that connect customer data, audience building, campaign activation and measurement across existing martech systems.
AI is reshaping digital marketing across search, content, personalisation and measurement, pushing brands to rethink data, workflows and human oversight.
OpenAI has launched GPT-5.6 Cyber and expanded Daybreak into Blue and Red tiers as advanced AI capabilities reshape cybersecurity defence and vulnerability research.
Mercedes-Benz India is using AI, customer data and experiential marketing to personalise engagement as younger, digital-first consumers enter the luxury car market.
AI agents are reshaping brand loyalty by making product comparison and switching easier, pushing marketers to rethink personalisation, trust and customer retention.
ZIG AI has launched an AI-ready Knowledge Graph to unify enterprise data and improve AI-driven sales, customer intelligence and revenue operations.
How AI is transforming marketing from manual campaign optimisation to self-learning systems through automation, AI agents, real-time insights and continuous decision-making.
Microsoft has launched MAI-Cyber-1-Flash, its first cybersecurity AI model, along with Project Perception, an agentic platform for automated vulnerability detection and cyber defense.
Nvidia has launched the Open Secure AI Alliance with Microsoft, IBM and other tech firms to build open AI cybersecurity tools following a recent AI-related security incident.
L2T has adopted a .ai domain to reflect its AI-powered dealership marketing platform, expanding capabilities across customer data, automation, generative AI and AI search.
Reliance backed Strand Life Sciences has secured an Indian patent for an AI based technology that improves blood cancer detection through genomic data analysis.
NetApp CMO Gabie Boko explains why AI success depends on intelligent data infrastructure, marketing transformation and AI agents rather than hype.
AI is driving the shift from traditional personalization to the "consumer of one," helping brands deliver real-time, individualized experiences powered by trust and contextual intelligence.
Databricks has launched CustomerLake, an agentic customer data platform designed to help brands activate AI-ready customer intelligence at scale.
Mobavenue has launched PiiX, an AI-powered platform designed to help brands unify customer data, generate insights and improve marketing performance.
Kabuni has launched an AI-powered cricket coaching platform designed to connect aspiring players with elite training insights and personalised development tools.
HUL has inaugurated the Unilever Fragrance Hub at IIT Bombay, expanding research capabilities and strengthening product innovation efforts.
Uniphore has introduced an AI-powered Audience Agent designed to help marketers analyze audiences, generate insights and improve campaign outcomes.
A new eClerx study found that 78% of marketing leaders believe martech investments are not delivering expected ROI outcomes.
Regeneron Pharmaceuticals has established a global capability centre in Hyderabad to support technology, data, and R&D operations.
Zeta Global and Snowflake are collaborating on an open semantic framework aimed at standardising AI-powered marketing data systems.
Martech firms are shifting toward data-first strategies as brands seek stronger AI performance, unified customer insights and connected marketing systems.
Bitwise has appointed Bhaskar Dhawan as Senior VP and Global Head of AI to strengthen enterprise AI and automation initiatives.
Adani Group has appointed Sudhir Dasamantharao as CEO of Adani Enterprise GCC to strengthen digital and enterprise operations.
AI is helping marketers shift from guesswork to measurable growth through predictive analytics, real-time optimisation, and data-driven decision-making.
China has blocked Meta’s $2 billion Manus deal over AI tech transfer concerns, highlighting rising scrutiny on cross-border AI investments.
Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.
First-party data is central to marketing in 2026, but many organisations still struggle to turn data into actionable insights and measurable outcomes.
Mondelez International appoints Ankit Desai as Senior Director Marketing, strengthening its leadership team to drive growth and brand strategy.
CMOs are restructuring martech stacks as AI-led operating systems replace fragmented tools and improve efficiency, integration, and decision-making.
Retail brands are prioritising first-party data strategies to improve targeting, build trust, and adapt to changing privacy regulations.
IndiaAI mission is supporting AI-driven solutions to address cancer detection and broader societal challenges in India.
MarTech in 2026 is shifting from fragmented stacks to integrated systems driven by data, AI, and real-time decisioning.
Martech in 2025 exposed operational gaps. In 2026, the focus shifts to AI agents, system integration, and building scalable, governed marketing operating models.
Automation is emerging as the key to unlocking AI returns in marketing, helping brands move from insights to real-time execution and measurable business outcomes.
India’s enterprise leaders discuss unified, AI-driven customer experience at MarTechAI’s executive roundtable, highlighting composable MarTech, integrated data platforms, and AI-powered growth.
Marketing automation platforms are evolving into decision engines, reshaping media buying, CRM, and customer engagement across India’s rapidly digitising marketing ecosystem.
Nykaa has highlighted challenges in issuing financial guidance as shifting consumer trends and cost pressures impact forecasting, even as the beauty sector shows growth.
From generative AI and unified data platforms to privacy-first personalization and AI-powered discovery, these ten MarTech trends explain how brands will drive smarter, faster growth in 2026.
L&T Technology Services CTO Ashish Khushu explains why reasoning not bigger models will define the next phase of AI, and how domain-led, agentic AI is shaping enterprise innovation.
Deepinder Goyal resigns as Eternal CEO and moves to Vice Chairman role with Albinder Dhindsa of Blinkit stepping in to lead the group amid strong business performance.
Okta expands its Bengaluru campus with new R&D investments to strengthen identity security for India’s growing AI ecosystem.
Lenskart introduces two hour delivery in Singapore, strengthens app led engagement and reports higher market share as it focuses on efficient marketing and faster fulfilment.
Brands accelerate first-party data strategies as privacy laws tighten. With cookies fading and DPDP enforcement rising, companies invest in consent-led data, CDPs, and AI-driven personalisation.
Firefox launches an AI Window that prioritises user control and privacy, offering a customisable alternative to mainstream AI-powered browsing tools.
RAG (Retrieval-Augmented Generation) is reshaping marketing by grounding AI in real data, enabling smarter insights, personalized content, and context-aware customer engagement across campaigns.
Rokt and mParticle introduce a hybrid customer data platform on Snowflake AI Data Cloud to help enterprises unify data and deliver personalized experiences.
LiveRamp launches agentic AI tools to enhance marketing automation with orchestration, segmentation, and search, aiming to boost personalization and efficiency.
