VaynerMedia APAC's Shrey Khetarpal shares why AI is reshaping brand discovery, why performance marketing is losing relevance, and how brands can prepare for an AI-first future.
How AI is transforming marketing from manual campaign optimisation to self-learning systems through automation, AI agents, real-time insights and continuous decision-making.
Midjourney has acquired astrology app Co-Star as it prepares to launch its first standalone AI image app and expand its consumer product strategy.
Genpact has launched an agentic AI banking suite that helps financial institutions accelerate anti-money laundering investigations while maintaining human oversight.
Uber has cut 10% of its customer service workforce as it expands AI adoption, marking the company's first direct link between AI strategy and workforce restructuring.
KPN has partnered with McKinsey and QuantumBlack to deploy agentic AI for customer service, aiming to automate up to 20% of customer interactions by 2027.
Accenture has appointed former McKinsey partner Pradeep Prabhala to lead its India Market Unit, with a focus on AI, data-led transformation and GCC growth.
1Password and Anthropic have launched a secure credential access solution that lets Claude AI agents use approved enterprise credentials without exposing sensitive secrets.
IBM has elevated Tuhina Pandey as Vice President of Marketing for Asia Pacific, expanding her leadership across one of the company's key growth regions.
DEPT® executives explain why agentic AI requires enterprises to redesign workflows, strengthen governance and combine AI agents with human oversight.
EY India has launched an AI powered Cyber Performance Management platform that helps enterprises quantify cyber risk, improve security operations and strengthen cyber resilience.
Researchers at UC Berkeley have developed an AI model that detects hidden ECG signals linked to sudden cardiac death, improving early risk prediction.
IIT ISM Dhanbad has partnered with AGI to develop AI powered technologies for mineral exploration, supporting faster mineral discovery and India's critical minerals strategy.
AI is transforming fashion marketing, helping brands personalise campaigns, accelerate content creation and optimise AI-driven product discovery while keeping human creativity central.
Former Google engineer Aashna Doshi has left the tech giant to launch AI startup Bounty and expand her podcast venture.
Former Infosys CEO Vishal Sikka has launched AI startup Hang Ten, raising $32 million to build AI-native enterprise software services.
Nestlé Canada CMO Tracey Cooke discusses AI, brand distinctiveness, creativity, cultural relevance and why human judgment remains essential in modern marketing.
Hexaware Technologies has appointed cybersecurity veteran Sunil Varkey as EVP and CISO to lead enterprise security and risk strategy.
SEO.co has launched a free AI prompt library designed to help marketers, SEO professionals and businesses improve content creation and search performance.
AI shopping assistants are reshaping product discovery, but influencers continue to drive trust and inspiration. Here's how both are influencing purchase decisions.
India is leading global AI transformation in marketing, with marketers adopting AI faster than global peers and reporting stronger business impact, says BCG.
OpenAI has reportedly filed confidentially for an IPO, signaling a major milestone as AI firms attract growing investor interest and global attention.
India is integrating AI into mineral exploration while planning a ₹100 crore Bengaluru data centre to strengthen geological analysis and resource discovery.
Airbnb CEO Brian Chesky is reportedly planning a new AI venture, signaling deeper interest in the fast-growing artificial intelligence sector.
Comviva’s Global CMO Survey reveals that while 90% of organizations increased AI marketing investments, only 12% can demonstrate measurable business impact.
EY and Microsoft unveil a $1 billion initiative aimed at helping enterprises scale AI adoption beyond pilot projects and into core business operations.
Elon Musk has reportedly lost his lawsuit against Sam Altman and OpenAI in the latest escalation of the high-profile AI dispute.
Meta is reportedly laying off 8,000 employees this month as CEO Mark Zuckerberg pushes for leaner teams and faster execution across the company.
GCCs are rapidly evolving into in-house marketing, analytics and content hubs for global brands in India.
Agentic AI could power two-thirds of marketing activities and increase revenue by up to 30 percent, according to a new report.
AI agents are transforming marketing in 2026 by automating campaigns, personalisation, content, and analytics with measurable ROI impact.
AI marketing tools in 2026 are shifting from hype to ROI, with brands focusing on productivity, performance, and measurable business outcomes.
Sam Altman has responded following a recent report and a security incident at his residence, drawing attention to safety and public scrutiny.
EY rolls out agentic AI tools globally to enhance audit efficiency, accuracy, and data-driven decision-making.
A portable AI-powered eye scanner is enabling faster, early detection of diseases, improving accessibility in diagnostics.
Honeywell and Rhombus have launched an AI-driven cloud solution to modernise building security and access management.
Unchained has launched JourneyWorks AI, an AI operating system designed to help destination marketing organisations automate campaigns and workflows.
OpenAI has discontinued its Sora video project, a move that may affect reported partnerships and signals a shift in its AI strategy.
Hindustan Coca-Cola Beverages’ CDO Ashley D’Souza says AI will create more marketing campaigns, but effectiveness will still depend on human judgment and context.
Automation Anywhere appoints Shreya Bhatnagar as India Head of Marketing to drive brand growth and AI automation adoption.
Explore five key MarTech strategies for 2026, including AI-native stacks, customer journey orchestration, first-party data, stack simplification, and tech-driven marketing talent.
Jio Platforms appoints Dan Bailey as President to oversee international business and expand its global digital technology footprint.
Uber engineers developed an AI version of CEO Dara Khosrowshahi to scale leadership communication internally using generative AI.
Marketing automation platforms are evolving into decision engines, reshaping media buying, CRM, and customer engagement across India’s rapidly digitising marketing ecosystem.
Microsoft AI CEO Mustafa Suleyman has outlined the company’s approach to scaling AI responsibly while balancing innovation, safety and long-term impact.
AI is reshaping how Indians choose travel destinations, hotels, and flights, with conversational search and AI-driven recommendations redefining visibility for travel brands ahead of 2026.
A new AI startup founded by former Sequoia Partners executives is developing technology that autonomously negotiates meetings, aiming to reduce scheduling friction for professionals.
Former Google executive Peeyush Ranjan has launched Fermi.AI, an AI-powered edtech startup focused on personalised learning across India and the United States.
Influencer marketing veteran Ted Murphy has launched COEY, an AI-first media technology company focused on automating large-scale content creation.
Generative AI is enabling individual designers to produce hundreds of creative assets at scale, reshaping creative teams, hiring models and power dynamics in Indian marketing.
