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Survey Finds 75 Percent of Professionals Reporting Higher Productivity Due to AI Adoption

  Survey Finds 75 Percent of Professionals Reporting Higher Productivity Due to AI Adoption

  • by Martech Desk
  • 1 week ago

A new ANSR Talent500 survey finds that 75 percent of professionals say AI tools are boosting productivity and helping them meet performance goals.

Lenskart expands in Singapore

  Lenskart Expands Singapore Presence with Faster Delivery and Stronger Customer Engagement

  • by Martech Desk
  • 1 week ago

Lenskart introduces two hour delivery in Singapore, strengthens app led engagement and reports higher market share as it focuses on efficient marketing and faster fulfilment.

When AI Becomes the Moodboard

  When AI Becomes the Moodboard: How Creatives Are Letting Machines Spark the First Idea

  • by Anupama Mitra
  • 1 week ago

AI moodboards are transforming creative work, helping designers and brands ideate faster, explore more visual directions and collaborate with AI for quicker, sharper concept development.

The End of Keywords: Rise of Natural Language Marketing

  The End of Keywords: Rise of Natural Language Marketing

  • by Anupama Mitra
  • Nov 26, 2025

AI assistants, conversational search and natural language platforms are reshaping digital discovery. Indian brands shift from keyword SEO to intent-led marketing.

Reshma Narayanankutty, Director, EY Parthenon

  Reshma Narayanankutty Appointed Director at EY Parthenon

  • by Martech Desk
  • Nov 21, 2025

EY Parthenon appoints Reshma Narayanankutty as Director as the firm strengthens its strategic consulting leadership in India.

Lenskart Showcases Live Demo of New AI Powered Smart Glasses

  Lenskart Showcases Live Demo of New AI Powered Smart Glasses

  • by Martech Desk
  • Nov 17, 2025

Lenskart unveils an AI powered smart glasses prototype during a live demo by Peyush Bansal, highlighting new capabilities and the brand’s push into intelligent eyewear technology.

AI x Retail: How Brands Are Designing 24/7 Autonomous Customer Journeys

  AI x Retail: How Brands Are Designing 24/7 Autonomous Customer Journeys

  • by Anupama Mitra
  • Nov 16, 2025

AI is reshaping Indian retail with autonomous journeys across discovery, service, logistics, and stores, blending automation with human experience.

Disney to Introduce AI Generated User Content on Disney Plus

  Disney to Introduce AI Generated User Content on Disney Plus

  • by Martech Desk
  • Nov 16, 2025

Disney plans to add AI generated user content to Disney Plus as part of its digital expansion, focusing on engagement, creativity, and safe content experiences.

Apoorv Pandey, Chief Marketing Officer, OLX India

  Apoorv Pandey Returns to OLX India as Chief Marketing Officer

  • by Martech Desk
  • Nov 11, 2025

Apoorv Pandey rejoins OLX India as Chief Marketing Officer to lead brand strategy and digital transformation efforts.

Microsoft forms Superintelligence team under Mustafa Suleyman

  Microsoft forms Superintelligence team under Mustafa Suleyman to advance human-centered AI

  • by Martech Desk
  • Nov 8, 2025

Microsoft appoints Mustafa Suleyman to lead its Superintelligence team, unifying AI research and safety to pursue human-centered artificial intelligence.

Gen Z Is Making AI A Daily Habit And B2B Buying Just Entered The Generative Era

  Gen Z Is Making AI A Daily Habit And B2B Buying Just Entered The Generative Era

  • by Brij Pahwa
  • Oct 30, 2025

Gen Z’s AI habits are transforming the B2B landscape. As AI-driven discovery and hybrid buying rise, vendors must sell the way Gen Z works — fast and human.

McKinsey Report Highlights Growing Collaboration Between CMOs and CFOs

  McKinsey Report Highlights Growing Collaboration Between CMOs and CFOs for AI Marketing

  • by Martech Desk
  • Oct 24, 2025

McKinsey report reveals how CMOs and CFOs are aligning AI investments and marketing strategies to address performance measurement and ROI challenges.

Do Consumers Really Want to Talk to Bots?

  Do Consumers Really Want to Talk to Bots?

  • by Anupama Mitra
  • Oct 23, 2025

Consumers remain divided on AI chatbots — efficiency and cost drive adoption, but human interaction is still preferred for complex or emotional issues.

EY and Microsoft Launch Free AI Skills Passport to Empower India’s Youth for the Future

  EY and Microsoft Launch Free AI Skills Passport to Empower India’s Youth for the Future

  • by Martech Desk
  • Oct 14, 2025

EY and Microsoft introduce a free AI Skills Passport to train students and young professionals in artificial intelligence, aiming to boost employability and digital readiness in India.

Zen Media Introduces Prompt Discovery Index to Redefine Keyword Research with AI

  Zen Media Introduces Prompt Discovery Index to Redefine Keyword Research with AI

  • by Martech Desk
  • Oct 8, 2025

Zen Media launches Prompt Discovery Index, an AI-native tool designed to replace keyword research and help marketers optimize campaigns with generative prompts.

Veylan Launches AI-Native Ad Platform, Recognized as Category Leader by WARC

  Veylan Launches AI-Native Ad Platform, Recognized as Category Leader by WARC

  • by Martech Desk
  • Oct 8, 2025

Veylan debuts the first AI-native advertising platform and earns recognition from WARC as a category leader in marketing innovation.

Cobalt Keys Expands Omni-Channel Marketing with AI-Driven Automation

  Cobalt Keys Expands Omni-Channel Marketing with AI-Driven Automation

  • by Martech Desk
  • Sep 29, 2025

Cobalt Keys enhances omni-channel marketing services through AI automation, boosting personalization, efficiency, and cross-platform engagement.

Paytm Money and JioBlackRock Launch AI-Powered Flexi-Cap Fund

  Paytm Money and JioBlackRock Launch AI-Powered Flexi-Cap Fund for Retail Investors

  • by Martech Desk
  • Sep 26, 2025

Paytm Money and JioBlackRock launch India’s first AI-powered flexi-cap fund, blending machine learning with human expertise to reshape retail investing.

Parijat Dey, Chief Technology Officer, Mahindra Lifespace Developers

  Mahindra Lifespace Developers Appoints Parijat Dey as Chief Technology Officer

  • by Martech Desk
  • Sep 1, 2025

Mahindra Lifespace appoints Parijat Dey as CTO to drive digital transformation, sustainability, and smart living solutions in India’s real estate sector.

7 Ways AI is Reshaping Customer Journeys in 2025

  7 Ways AI is Reshaping Customer Journeys in 2025

  • by Anupama Mitra
  • Aug 27, 2025

7 ways AI is transforming customer journeys in 2025, from personalization and agentic workflows to privacy-by-design, with lessons on how brands can balance automation and human oversight.

Meta Partners with MidJourney to Advance AI Image & Video Models

  Meta Partners with MidJourney to Advance AI Image and Video Models

  • by Martech Desk
  • Aug 24, 2025

Meta partners with MidJourney to bring generative AI image and video tools to its platforms, expanding creative options for creators and advertisers while raising ethical questions.

EY India Appoints Gaurav Bhalotia as CTO

  EY India Appoints Gaurav Bhalotia as CTO to Drive Aggressive AI Expansion

  • by Martech Desk
  • Aug 19, 2025

EY India appoints Gaurav Bhalotia as CTO to lead its AI-driven expansion, marking a strategic push toward technology-led consulting and digital transformation in India.

AI Pioneers Call for Empathy & Human-Centric Constraints as Pillars of Safe AI

  AI Pioneers Call for Empathy and Human-Centric Constraints as Pillars of Safe AI

  • by Martech Desk
  • Aug 19, 2025

AI leaders Geoffrey Hinton and Yann LeCun urge embedding empathy and submission to human intent as fundamental guardrails to ensure AI safety and align systems with human values.

Enterprises Prioritize AI for Smarter Decisions, Not Just Automation

  Enterprises Prioritize AI for Smarter Decisions, Not Just Automation

  • by Martech Desk
  • Aug 18, 2025

Enterprises now value AI most as a decision-making enabler rather than a pure automation tool, yet only 15.8% report strategic maturity in AI adoption.

‘Eye in the Sky’ Tool to Predict Rainfall launched by Kerala’s ICCS

  Kerala’s ICCS Launches AI Tool ‘Eye in the Sky’ to Predict Rainfall Two Hours in Advance

  • by Martech Desk
  • Aug 7, 2025

Kerala’s ICCS launches ‘Eye in the Sky’, an AI-powered tool predicting rainfall up to two hours ahead, aiding disaster preparedness and agriculture.

Legal AI startup Harvey hits $100M

  Harvey AI Reaches $100M ARR, Valued at $5 Billion in Just Three Years

  • by Martech Desk
  • Aug 6, 2025

Legal AI startup Harvey hits $100M in annual recurring revenue and $5B valuation in just three years, with over 500 global enterprise clients.

Russia starts trials of Personalized mRNA Cancer Vaccine

  Russia Begins Human Trials for Personalized mRNA Cancer Vaccine: An Oncology Breakthrough

  • by Martech Desk
  • Aug 4, 2025

Russia begins human trials for a personalized mRNA cancer vaccine developed by the Gamaleya Center, aiming to transform cancer treatment through patient-specific immunotherapy.

Zaggle Acquires Fintech Startup Rio Money for ₹22 Crore

  Zaggle Acquires Fintech Startup Rio Money for ₹22 Crore to Enter Consumer Credit Market

  • by Martech Desk
  • Aug 1, 2025

Zaggle acquires Bengaluru-based Rio Money for ₹22 crore to enter India’s consumer credit card market via UPI. The move expands Zaggle’s fintech capabilities beyond enterprise solutions.

McKinsey Withdraws China Business from GenAI Projects

  McKinsey Withdraws China Business from GenAI Projects Amid Rising US Scrutiny

  • by Martech Desk
  • Jul 25, 2025

McKinsey halts generative AI consulting work in China amid rising US scrutiny, reflecting broader tech decoupling between American firms and the Chinese market.

Kantar Deepens Partnership with Cint

  Kantar Deepens Partnership with Cint to Enhance People-Based Marketing via New Exchange

  • by Martech Desk
  • Jul 22, 2025

Kantar expands its partnership with Cint, leveraging the new Cint Exchange to improve survey data quality and scale people-based marketing globally.

Unilever launches AI Design Hub and SketchPro

  Unilever Taps AI to Reinvent Content Creation with Design Hub and SketchPro Tool

  • by Martech Desk
  • Jul 10, 2025

Unilever launches AI Design Hub and SketchPro to streamline digital-first content creation, delivering 3.5B+ impressions with AI-powered campaigns.

Co-Founders' LinkRunner (Left) Shreyans Sancheti & Darshil Rathod (Right)

  Linkrunner raises INR 5 crores in pre-seed funding led by Titan Capital

  • by Martech Desk
  • Jul 9, 2025

Linkrunner raises INR 5 crore in pre-seed funding from Titan Capital to build India’s first AI-driven app attribution and analytics platform.

Fi Money Launches MCP Server

  Fi Money Launches MCP Server to Power AI-Driven Personal Finance Integration

  • by Martech Desk
  • Jul 8, 2025

Fi Money launches MCP Server to enable AI assistants to deliver personalized financial experiences by connecting users' personal finance data.

GobbleCube Secures $3.5 Million

  GobbleCube Secures $3.5 Million in Seed Round Led by Info Edge Ventures

  • by Martech Desk
  • Jul 3, 2025

AI-powered brand analytics startup GobbleCube raises $3.5M from Info Edge Ventures to expand product, AI capabilities, and global reach.

Pangram

  Pangram Raises $4 Million to Expand AI-Generated Text Detection Tools

  • by Martech Desk
  • Jun 25, 2025

Pangram, an AI-text detection startup by ex-Tesla and Google engineers, secures $4M to expand its platform. Backed by ScOp and others, it aims to tackle generative AI challenges globally.

Broadcom AI chip

  Morgan Stanley Opens xAI’s Books Amid Musk–Trump Feud Affecting Debt Sale

  • by Martech Desk
  • Jun 7, 2025

Morgan Stanley opens xAI’s books with $14B 2029 revenue projection, but Musk–Trump feud clouds $5B debt sale prospects.

Deepfake

  Deepfake Chaos: From Taylor Swift to political hoaxes, what global media and research say

  • by Brij Pahwa
  • May 23, 2025

A dive into how AI tools are being used to spread misinformation, harass individuals, and commit fraud

martech

  Top 10 global martech influencers shaping future of marketing in 2025

  • by Brij Pahwa
  • May 23, 2025

Each of whom has made a significant impact on the industry through their work and thought leadership

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