AI agents are transforming marketing in 2026 by automating campaigns, personalisation, content, and analytics with measurable ROI impact.
AI marketing tools in 2026 are shifting from hype to ROI, with brands focusing on productivity, performance, and measurable business outcomes.
Sam Altman has responded following a recent report and a security incident at his residence, drawing attention to safety and public scrutiny.
EY rolls out agentic AI tools globally to enhance audit efficiency, accuracy, and data-driven decision-making.
A portable AI-powered eye scanner is enabling faster, early detection of diseases, improving accessibility in diagnostics.
Honeywell and Rhombus have launched an AI-driven cloud solution to modernise building security and access management.
Unchained has launched JourneyWorks AI, an AI operating system designed to help destination marketing organisations automate campaigns and workflows.
OpenAI has discontinued its Sora video project, a move that may affect reported partnerships and signals a shift in its AI strategy.
Hindustan Coca-Cola Beverages’ CDO Ashley D’Souza says AI will create more marketing campaigns, but effectiveness will still depend on human judgment and context.
Automation Anywhere appoints Shreya Bhatnagar as India Head of Marketing to drive brand growth and AI automation adoption.
Explore five key MarTech strategies for 2026, including AI-native stacks, customer journey orchestration, first-party data, stack simplification, and tech-driven marketing talent.
Jio Platforms appoints Dan Bailey as President to oversee international business and expand its global digital technology footprint.
Uber engineers developed an AI version of CEO Dara Khosrowshahi to scale leadership communication internally using generative AI.
Marketing automation platforms are evolving into decision engines, reshaping media buying, CRM, and customer engagement across India’s rapidly digitising marketing ecosystem.
Microsoft AI CEO Mustafa Suleyman has outlined the company’s approach to scaling AI responsibly while balancing innovation, safety and long-term impact.
AI is reshaping how Indians choose travel destinations, hotels, and flights, with conversational search and AI-driven recommendations redefining visibility for travel brands ahead of 2026.
A new AI startup founded by former Sequoia Partners executives is developing technology that autonomously negotiates meetings, aiming to reduce scheduling friction for professionals.
Former Google executive Peeyush Ranjan has launched Fermi.AI, an AI-powered edtech startup focused on personalised learning across India and the United States.
Influencer marketing veteran Ted Murphy has launched COEY, an AI-first media technology company focused on automating large-scale content creation.
Generative AI is enabling individual designers to produce hundreds of creative assets at scale, reshaping creative teams, hiring models and power dynamics in Indian marketing.
Promptfluencers are emerging as a new creator class, sharing AI prompts that help professionals get better results from tools like ChatGPT, Midjourney and Firefly.
Disney accuses Google of AI copyright infringement shortly after OpenAI’s one billion dollar deal, highlighting rising tensions over training data use.
A new ANSR Talent500 survey finds that 75 percent of professionals say AI tools are boosting productivity and helping them meet performance goals.
Lenskart introduces two hour delivery in Singapore, strengthens app led engagement and reports higher market share as it focuses on efficient marketing and faster fulfilment.
AI moodboards are transforming creative work, helping designers and brands ideate faster, explore more visual directions and collaborate with AI for quicker, sharper concept development.
AI assistants, conversational search and natural language platforms are reshaping digital discovery. Indian brands shift from keyword SEO to intent-led marketing.
EY Parthenon appoints Reshma Narayanankutty as Director as the firm strengthens its strategic consulting leadership in India.
Lenskart unveils an AI powered smart glasses prototype during a live demo by Peyush Bansal, highlighting new capabilities and the brand’s push into intelligent eyewear technology.
AI is reshaping Indian retail with autonomous journeys across discovery, service, logistics, and stores, blending automation with human experience.
Disney plans to add AI generated user content to Disney Plus as part of its digital expansion, focusing on engagement, creativity, and safe content experiences.
Apoorv Pandey rejoins OLX India as Chief Marketing Officer to lead brand strategy and digital transformation efforts.
Microsoft appoints Mustafa Suleyman to lead its Superintelligence team, unifying AI research and safety to pursue human-centered artificial intelligence.
Gen Z’s AI habits are transforming the B2B landscape. As AI-driven discovery and hybrid buying rise, vendors must sell the way Gen Z works — fast and human.
McKinsey report reveals how CMOs and CFOs are aligning AI investments and marketing strategies to address performance measurement and ROI challenges.
Consumers remain divided on AI chatbots — efficiency and cost drive adoption, but human interaction is still preferred for complex or emotional issues.
EY and Microsoft introduce a free AI Skills Passport to train students and young professionals in artificial intelligence, aiming to boost employability and digital readiness in India.
Zen Media launches Prompt Discovery Index, an AI-native tool designed to replace keyword research and help marketers optimize campaigns with generative prompts.
Veylan debuts the first AI-native advertising platform and earns recognition from WARC as a category leader in marketing innovation.
Cobalt Keys enhances omni-channel marketing services through AI automation, boosting personalization, efficiency, and cross-platform engagement.
Paytm Money and JioBlackRock launch India’s first AI-powered flexi-cap fund, blending machine learning with human expertise to reshape retail investing.
Mahindra Lifespace appoints Parijat Dey as CTO to drive digital transformation, sustainability, and smart living solutions in India’s real estate sector.
7 ways AI is transforming customer journeys in 2025, from personalization and agentic workflows to privacy-by-design, with lessons on how brands can balance automation and human oversight.
Meta partners with MidJourney to bring generative AI image and video tools to its platforms, expanding creative options for creators and advertisers while raising ethical questions.
EY India appoints Gaurav Bhalotia as CTO to lead its AI-driven expansion, marking a strategic push toward technology-led consulting and digital transformation in India.
AI leaders Geoffrey Hinton and Yann LeCun urge embedding empathy and submission to human intent as fundamental guardrails to ensure AI safety and align systems with human values.
Enterprises now value AI most as a decision-making enabler rather than a pure automation tool, yet only 15.8% report strategic maturity in AI adoption.
Kerala’s ICCS launches ‘Eye in the Sky’, an AI-powered tool predicting rainfall up to two hours ahead, aiding disaster preparedness and agriculture.
Legal AI startup Harvey hits $100M in annual recurring revenue and $5B valuation in just three years, with over 500 global enterprise clients.
Russia begins human trials for a personalized mRNA cancer vaccine developed by the Gamaleya Center, aiming to transform cancer treatment through patient-specific immunotherapy.
Zaggle acquires Bengaluru-based Rio Money for ₹22 crore to enter India’s consumer credit card market via UPI. The move expands Zaggle’s fintech capabilities beyond enterprise solutions.
