Kantar and Cint to Expand Global Reach and Data Quality with Advanced Survey Technology
Global data analytics and brand consulting firm Kantar has announced the extension of its strategic partnership with digital insights platform Cint. The collaboration now incorporates Cint’s newly launched Exchange, an advanced programmatic platform designed to improve the quality, reach, and efficiency of survey-based research across global markets.
This move strengthens the long-standing alliance between the two companies and aims to give marketers deeper, faster, and more accurate insights into consumer behavior, enabling smarter decision-making in a fast-evolving digital landscape.
Cint Exchange: Enhancing Reach and Data Accuracy
Cint Exchange is a modernized research ecosystem that leverages real-time data sourcing, AI-enabled traffic allocation, and automation to deliver actionable survey insights. With access to more than 310 million engaged respondents across 130+ countries, the platform aims to reduce fieldwork timelines and respondent duplication, improving efficiency and data integrity.
By integrating this platform, Kantar expects to increase its operational agility, reduce the cost of insights gathering, and further its vision of making “people understanding” a competitive edge for brands.
Empowering People-Based Marketing
The expansion of this partnership comes at a time when marketers are increasingly investing in people-based strategies—those that prioritize first-party data, consent-driven interactions, and hyper-personalized targeting. Cint’s data supply framework will help Kantar scale these capabilities across its research and consulting solutions.
According to both companies, the extended relationship allows Kantar to optimize the quality of its audience panels and unlock deeper segmentation possibilities for brands operating across verticals.
A Longstanding Collaboration Evolves
Kantar and Cint have worked together for several years, with Cint supporting Kantar’s data collection needs globally. This renewed and enhanced collaboration underscores a shared commitment to transparency, technology-driven transformation, and respondent-centric innovation.
Speaking on the development, Cint CEO JD Deitch said, “By working even more closely with Kantar, we’re helping redefine the standard for data quality and research performance. This is about empowering the industry to better understand people everywhere.”
Industry Implications
As brands increasingly demand real-time, scalable, and privacy-conscious insights, partnerships like Kantar and Cint’s are setting new benchmarks for the martech ecosystem. The integration of agile research tools with deep analytics expertise signals a broader industry shift toward faster, more flexible marketing decision-making.
With the rise of generative AI and audience automation, high-quality survey data continues to be a crucial foundation for strategic marketing. This partnership aims to bridge that gap by bringing advanced survey science and intelligent programmatic solutions under one roof.