Spotify will introduce AI Persona badges from mid-September and exclude labelled AI-generated artist identities from editorial and algorithmic recommendations by default.
Zoom is using creator partnerships to build authority and test whether third-party content can strengthen its visibility across AI-generated search results.
Warner Bros. has used an AI-generated dog podcast to promote “The End of Oak Street”, bringing generative AI into its marketing campaign ahead of the film’s release.
Adobe has launched a unified ChatGPT plugin bringing over 70 tools from Photoshop, Acrobat, Premiere, Firefly and other apps into conversational workflows.
India has introduced stricter AI content rules, mandating labels for synthetic media and reducing the takedown timeline for flagged content to three hours.
India's MarTech stacks are evolving, but gaps in AI readiness, customer data, measurement and integration continue to limit marketing performance and personalization.
Snapchat will no longer recommend or reward fully AI-generated Spotlight videos, prioritising authentic, human-created content over AI-generated media.
YouTuber Hank Green says his reliance on AI became unhealthy, apologising to fans and pledging to reduce AI use in future content creation.
ByteDance has launched Seedance 2.5, an AI video model supporting 50 multimodal inputs, 30-second video generation and advanced editing capabilities.
LinkedIn has introduced a new "Seems like AI slop" reporting feature to help users flag low-quality AI-generated posts and promote authentic conversations.
Maruti Suzuki has issued an RFP inviting AI-focused creative agencies as it looks to integrate generative AI into brand campaigns and marketing workflows.
How educational content marketing is helping reshape perceptions of medical cannabis by building trust, improving awareness and enabling informed healthcare decisions in India.
Mond has launched AMONDLAB, an AI-powered marketing automation platform that streamlines campaign planning, content creation, scheduling and publishing from a single interface.
Netflix says generative AI was used in around 300 titles this year, with the company maintaining that AI supports creators rather than replacing them.
How AI is transforming the CMS into the foundation for AI search, agentic experiences and structured brand content across digital channels.
Digital Marketing has launched an AI platform that automates SEO content creation and link building to help businesses improve search visibility and marketing efficiency.
Google Vids now lets users create AI avatars and generate or edit videos using Gemini Omni, expanding AI-powered video creation for Workspace and AI subscribers.
AI search is reshaping digital discovery. Learn how businesses can improve visibility in ChatGPT, Gemini, Copilot and Perplexity beyond traditional SEO.
AI video platform PixVerse has raised $439 million in a Series A extension to expand global operations and strengthen its generative AI video technology.
JioStar is expanding AI on JioHotstar with conversational search, personalised content discovery and in app shopping to enhance viewer engagement.
AI is reshaping website traffic as search shifts to direct answers and AI recommendations, forcing marketers to rethink SEO, content strategy and digital visibility.
Google Photos has introduced Video Remix, an AI-powered editing tool that transforms videos with cinematic effects, artistic styles and background replacement.
Meta has launched Muse Image, its first in-house AI image generation model, bringing advanced image creation and editing capabilities across Meta AI, Instagram and WhatsApp.
Reddit is deploying AI powered moderation tools to identify and reduce AI generated marketing spam while protecting authentic user conversations.
The Centre has summoned Meta over reports of alleged CSAM advertisements on Instagram, seeking an explanation and directing the company to remove the content immediately.
Jodie Foster says AI will influence Hollywood but believes human creativity and authentic storytelling must remain at the heart of filmmaking.
AI visibility is emerging as a key marketing metric as brands compete for mentions in ChatGPT, Gemini and Claude, reshaping digital discovery beyond traditional SEO.
LinkedIn has launched new AI powered promotional tools to help businesses create campaigns, generate content and optimise advertising performance.
Google has launched Nano Banana 2 Lite and Gemini Omni Flash, introducing faster AI image generation and multimodal video creation tools for creators and enterprises.
Superhuman is bringing GPTZero’s AI detection technology into its platform to improve content transparency and workplace trust.
SEO.co has launched a free AI prompt library designed to help marketers, SEO professionals and businesses improve content creation and search performance.
AnyMind Group has launched AnyAI Video, an AI-powered platform designed to automate video creation and accelerate content production for brands and creators.
L'Oréal is expanding its OpenAI partnership to accelerate AI-powered content creation, personalization and marketing efficiency across global brands.
Google is challenging a German court ruling that classifies AI Overviews as its own content, intensifying debate around AI search, publishing rights and liability.
Optimizely has launched a full AEO platform designed to help brands improve visibility and performance across AI-powered search and answer engines.
Warner Music has acquired AI startup Sureel, a company focused on music attribution technology, as AI-generated content reshapes the music industry.
AI is driving brands to bring ad production in-house, enabling faster content creation, lower costs and greater control while reshaping agency relationships.
A new Meltwater study finds LinkedIn is emerging as a major source of visibility in AI-powered search results, reshaping brand content strategies.
Contentstack has launched its AI Experience Platform featuring Agent OS and Agent Accelerator to help enterprises deploy AI agents across digital experiences.
Gartner warns that rising volumes of AI-generated content could lead to audience fatigue, pushing marketers to focus more on quality and relevance.
Bullet has launched Trinetra AI, a new platform designed to support AI-led content creation and digital production across industries.
Canva has integrated with Perplexity to help users transform AI-generated research into editable creative assets and marketing content.
Consumers often prefer AI-generated content in blind tests, but trust and engagement can decline once they learn the content was created by AI.
Netflix is expanding its AI strategy with new discovery features designed to help viewers find relevant content more quickly and easily.
ZEE5 has promoted Apoorva Mehandiratta to Vice President Marketing, expanding her leadership role across Hindi and Marathi content portfolios.
Momspresso founders have launched AIgencAI, a new platform designed to help brands leverage AI for content, campaigns and marketing execution.
YouTube has introduced AI-powered podcast recommendations and automatic playback speed controls to improve podcast discovery and listening experiences.
India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization.
CapCut has partnered with Google Gemini to introduce conversational AI image editing features aimed at simplifying content creation workflows.
Netflix India has appointed Nikita Arya as Marketing Manager for films and series as streaming platforms strengthen content marketing strategies.
