Google partners Kevin Pietersen for a 90-episode YouTube series using Gemini to enhance cricket storytelling and fan engagement.
Firstsource has partnered with Typeface to launch agentic AI marketing services, aiming to enhance enterprise content and campaign efficiency.
ComfyUI has reached a $500 million valuation as creators increasingly seek control over AI-generated media workflows.
AI powered video engines are reshaping marketing by enabling scalable, continuous video content creation and distribution across platforms.
AI-powered video generation is transforming retail marketing by enabling faster, scalable and cost-efficient content creation.
Roblox has upgraded its AI assistant with agentic tools to help users plan, build and test games more efficiently.
Luma and Wonder Project have launched an AI-powered production studio to streamline content creation and expand storytelling capabilities.
HubSpot has launched an AI-powered AEO tool to help businesses optimise content for search, discovery, and AI-driven answer engines.
Bodapark AI has launched a new tool that enables marketers to create ad videos using a single image, aiming to simplify content production.
OpenAI introduces a policy blueprint aimed at preventing misuse of AI tools in generating harmful and illegal content.
ElevenLabs launches an AI-powered music generation app, expanding its capabilities into audio and creative tools.
ChatGPT now offers direct access to Shutterstock images and videos, expanding content creation capabilities for users.
MS Dhoni has invested in AI storytelling platform Kuku, supporting its expansion in audio and regional content.
The shutdown of Sora has prompted discussions around the future of AI video and its role in marketing strategies.
AI is scaling content creation in 2026, but quality remains a challenge. Here’s how marketers are building systems to ensure relevance, trust, and performance.
NotebookLM is being adopted by marketers to turn internal documents into insights, improving research, content workflows, and decision-making.
Spotify is testing a tool to prevent AI-generated music from being wrongly attributed to real artists on its platform.
Bing introduces an AI dashboard that maps queries to cited sources, improving transparency and trust in AI powered search results.
WordPress.com now allows AI agents to write, edit and publish content, enabling automated workflows and faster content creation.
Generative AI SEO is emerging as the fastest growing digital marketing discipline in 2026, reshaping how brands optimise content for AI driven platforms.
Adobe and Nvidia have partnered to advance Firefly AI models and enable AI driven creative workflows, supporting scalable content creation and enterprise marketing.
Bandicam has introduced an AI powered video to text transcription feature for Mac, enabling creators to convert recorded videos into editable transcripts and improve workflow efficiency.
LinkedIn has introduced AI powered feed ranking and strengthened action against automated comments to improve content quality and authenticity on its platform.
Webflow has acquired AI content generation startup Vidoso to strengthen its marketing suite and add automated content creation tools for businesses.
OpenAI is reportedly planning to integrate its Sora AI video generation model into ChatGPT, expanding the platform’s capabilities for multimedia content creation.
AI content syndication is reshaping distribution in 2026 as search, chatbots and licensing platforms change how content is discovered, monetised and measured beyond traditional clicks.
Google rolls out Nano Banana 2 as its default AI image generation tool, enhancing prompt accuracy, visual quality and enterprise integration capabilities.
SchemaNinja launches an AI-powered content marketing platform designed to help brands optimise structured data and improve visibility across large language models.
India has mandated clear labelling of AI generated content across digital platforms to improve transparency and curb misinformation.
Amazon is exploring the launch of an AI content marketplace that would allow creators to sell AI generated assets to businesses and developers.
AI is transforming India’s gaming industry, powering personalised gameplay, faster development, smarter monetisation, and adaptive experiences beyond graphics and hardware advancements.
YouTube has introduced new AI tools that allow creators to use their own likeness in Shorts, aiming to expand creative flexibility while prioritising consent and control.
Wikipedia has begun signing paid content deals with AI companies, aiming to fund its operations while shaping how its knowledge is used in AI systems.
AI-driven search and content tools are reshaping SEO publishing, shifting focus from rankings to intent, credibility, and machine-readable value.
Indonesia and Malaysia have restricted access to xAI’s Grok chatbot, citing concerns around content moderation, governance, and compliance with local regulations.
Influencer marketing veteran Ted Murphy has launched COEY, an AI-first media technology company focused on automating large-scale content creation.
As consumers avoid interruption, brands are shifting from push to pull marketing. Here’s how customer-first strategies are powering modern brand growth.
Brands are shifting from influencers to real customers and employees to build trust. Here’s why real people marketing is gaining momentum in India and globally.
India has directed X to rein in Grok after AI-generated obscene content triggered regulatory scrutiny, highlighting growing concerns over AI governance.
Predis.ai has launched an AI-powered tool for branded social media post creation and scheduling, aiming to streamline content workflows for marketers and agencies.
Instagram CEO says rapid advances in AI have weakened digital trust, urging users and platforms to reassess how authenticity is verified online.
As brands chase virality across reels, memes, and creators, many are winning attention but losing brand recall, exposing a growing gap between reach and real impact.
As consumer skepticism grows, brands are finding that real proof—screenshots, receipts, reviews, and DMs—builds more trust than polished ads, reshaping modern marketing strategies.
As brands adopt generative AI at scale, many are losing distinct voice and tone, creating a growing risk of sameness and diluted brand identity across digital channels.
Bristol Myers Squibb and Accenture launch Mosaic, an AI-driven content hub in Mumbai aimed at accelerating global healthcare communications and personalised content creation.
Indian brands are turning viral meme formats into performance funnels, using humour-led content to drive engagement, clicks and conversions across social media platforms.
Promptfluencers are emerging as a new creator class, sharing AI prompts that help professionals get better results from tools like ChatGPT, Midjourney and Firefly.
AI-generated screenshots from tools like ChatGPT are becoming social currency. This story explores how brands, creators, and marketers are leveraging the AI screenshot economy.
Indian brands are adopting AI tools like Jasper, Canva and HubSpot to scale content creation, improve efficiency and drive ROI as content marketing becomes AI-led in 2025.
An LS Digital report shows 82 percent of Indian consumers prefer AI recommendations, with vernacular engagement delivering a 40 percent lift.
