As brands adopt generative AI at scale, many are losing distinct voice and tone, creating a growing risk of sameness and diluted brand identity across digital channels.
Bristol Myers Squibb and Accenture launch Mosaic, an AI-driven content hub in Mumbai aimed at accelerating global healthcare communications and personalised content creation.
Indian brands are turning viral meme formats into performance funnels, using humour-led content to drive engagement, clicks and conversions across social media platforms.
Promptfluencers are emerging as a new creator class, sharing AI prompts that help professionals get better results from tools like ChatGPT, Midjourney and Firefly.
AI-generated screenshots from tools like ChatGPT are becoming social currency. This story explores how brands, creators, and marketers are leveraging the AI screenshot economy.
Indian brands are adopting AI tools like Jasper, Canva and HubSpot to scale content creation, improve efficiency and drive ROI as content marketing becomes AI-led in 2025.
An LS Digital report shows 82 percent of Indian consumers prefer AI recommendations, with vernacular engagement delivering a 40 percent lift.
India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.
Aithor.com unveils “AI Humanizer,” a tool designed to improve the natural flow and readability of AI-generated content to better match human writing style.
As AI accelerates content creation, brands adopt AI governance systems to stay consistent, culturally safe and on-message at scale.
YouTube launches new AI tools in India and partners with AIIMS and IICT to advance healthcare content, research applications and creator-focused innovation.
Disney plans to add AI generated user content to Disney Plus as part of its digital expansion, focusing on engagement, creativity, and safe content experiences.
AI browsers like ChatGPT Atlas and Perplexity Comet are changing how Indians search. Marketers must optimize for answers, not just rankings, through structured content and factual clarity.
Indian marketers are mastering ChatGPT for speed, scale, and brand control. From prompts to ROI tracking, these 9 pro-approved hacks show how AI can boost creativity without losing authenticity.
AI writing tools are transforming how Indian marketers plan, draft, and test content-blending speed, personalization, and compliance while keeping the human brief and brand voice at the center.
Google’s Pomelli uses AI to read brand websites, learn tone and style, and generate on-brand content. Here’s how one can prepare to adopt such tools while keeping creativity and trust intact.
As AI reshapes search, marketers must balance SEO for visibility and GEO for inclusion in AI answers. Learn how to optimize for both to stay discoverable and credible in 2025’s search landscape.
Canva introduces its AI-powered Creative Operating System and opens access to Affinity creative tools for all users.
AI is revolutionizing influencer marketing in 2025, making it more data-driven, predictive, and authentic—enhancing discovery, engagement, and trust while keeping human creativity at its core.
DCM has unveiled ContentCloud AI, a next-generation AI-powered digital asset management platform designed to simplify content workflows for global enterprises.
Whitepaper syndication is emerging as a key lead generation tool, helping B2B marketers boost pipeline growth, improve engagement, and influence buying committees more effectively.
Marketfully introduces Adaptive Creation, an AI-powered tool enabling nuanced, multilingual content marketing for global brands to connect authentically with diverse audiences.
Seven content marketing tools like Adobe GenStudio, Hootsuite, Canva, and HubSpot are reshaping how Indian enterprises scale content creation, management, and analytics for faster growth.
AI is reshaping vernacular marketing in India as brands use Indic language models to engage diverse consumers. From banking to retail, regional AI is set to drive a $20B market opportunity.
Adobe and Qualcomm expand GenStudio partnership to streamline AI-driven marketing workflows, boost content supply chains, and scale personalized campaigns globally.
AI in martech is shifting from copilots to doers, reshaping stacks, content, and retention strategies while demanding guardrails and human oversight.
OranAI raises multi-million dollar angel funding to scale its AI agent PhotoG, aiming to transform content marketing with intelligent automation and personalization.
Google launches new AI ad tools to help retailers boost sales this holiday season with generative content, predictive targeting, and real-time campaign optimisation.
OranAI raises multi-million-dollar angel funding to scale its AI agent Photog, aiming to transform global content marketing with AI-driven creativity and analytics.
Lyxity launches an AI content platform for planning, creation, personalization and governance, with enterprise integrations and brand-safety controls for multilingual, multi-channel campaigns.
AI is helping brands reach India’s rural consumers through voice, vernacular content, and smarter distribution, reshaping marketing strategies beyond metros.
Profound raises $35M Series B led by Sequoia to expand its AI visibility and content optimization platform, helping brands master discoverability in AI-first search.
YouTube begins U.S. trials of AI-powered age verification, aiming to enhance safety and comply with regulations without disrupting user experience.
Pocket FM uses AI to cut production costs and boost revenue by 68%, generating 50,000+ audio shows across global markets.
Unilever launches AI Design Hub and SketchPro to streamline digital-first content creation, delivering 3.5B+ impressions with AI-powered campaigns.
