93% of AI-using creators say AI speeds up content production, but growing risks of deepfakes, voice cloning and digital impersonation raise concerns over identity protection.
Tamil Nadu orders a probe into alleged AI-generated books and procurement irregularities at Coimbatore's Periyar Arivulagam library. DMK denies the allegations.
Google launches Dreambeans AI app in India with personalised daily stories, support for 14 languages and integration with Gmail, Gemini, Photos and YouTube.
Türkiye launches an antitrust investigation into Google's AI Overviews and AI Mode over news publisher traffic, content licensing and competition concerns.
Google, Microsoft and OpenAI plan to support a shared robots.txt instruction allowing publishers to opt out of AI training across participating platforms.
Google Gemini introduces shared AI avatars, allowing friends to create images and videos using their digital likenesses and voices with permission-based access controls.
TukTuki launches 'Ashwathama', an AI-created mythological thriller combining a Mahabharata character with supernatural conflict in modern-day India.
AI is transforming B2B webinars into ongoing marketing assets through automated content repurposing, personalised follow-ups, audience insights and lead generation.
Binny Bansal-backed ShopOS launches Sloosh AI, a content creation platform for generating images, videos and reels, with paid plans starting at $19 per month.
IKEA is expanding AI use in marketing and content localisation while keeping brand strategy, creative decisions and messaging under human control.
YouTube Music introduces AI labels to identify fully and partly AI-generated songs, giving listeners greater transparency as AI music expands across streaming platforms.
Getty Images plans to go private under a $533 million restructuring agreement backed by the Getty family and Koch Equity Development, following its failed Shutterstock merger.
NMC introduces new healthcare advertising guidelines restricting misleading medical claims, AI-generated promotions, fake reviews and celebrity endorsements.
Meta introduces new AI tools to detect ads linked to child exploitation, strengthens ad reviews and reports action against 33.2 million content items globally.
Google has updated its AI content guidance to require manual fact-checking of AI-generated copy and metadata, while Gemini links have been spotted carrying UTM tags.
AI-generated videos are getting harder to spot. Here are five practical ways to verify suspicious videos, from reverse search and watermarks to AI detectors.
Flam has raised $40 million in a QED Investors-led Series B to expand its AI-powered interactive content technology and scale enterprise sales globally.
VerSe Innovation has launched SparkStation, a global AI content platform combining multiple AI models to help studios, brands, agencies and creators produce content.
Instagram will limit the recommendation reach of AI-generated profiles that fail to disclose their synthetic identity as it introduces a clearer profile label.
Mureka has launched V9.5, an AI music model designed to generate more natural vocals, coherent arrangements and songs that better follow creator prompts.
Sandhya Devanathan’s move from Meta to OpenAI follows weeks of regulatory scrutiny in India, raising questions about the timing and her new mandate excluding India.
Donald Trump shared an AI-generated video depicting an attack on Iran’s Kharg Island, although no actual US strike on the key oil hub had been confirmed.
Boomerang Partners is using AI across affiliate marketing for predictive traffic analysis, fraud detection, content workflows and generative search visibility.
As AI accelerates marketing content production, automated review systems are emerging to check brand, factual and compliance risks, but human oversight remains critical.
Adobe’s 2026 Creators’ Toolkit Report finds 96% of Indian creators using creative AI say it has accelerated their business or audience growth.
Higgsfield raises $400 million at a $5.4 billion valuation as the AI video startup expands enterprise tools for marketing and creative workflows.
Unilever used AI forecasting, content technology and digital infrastructure to coordinate its FIFA World Cup 2026 activation across more than 120 markets.
Alibaba launches HappyShrimp in beta, expanding its generative AI portfolio into music creation with tools for generating songs, lyrics and audio content.
Google is making visible watermarks optional for AI-generated images, videos and music while retaining SynthID and C2PA provenance signals.
Jasper has promoted Tom Newton to CMO and appointed Lauren Newman as CFO as the AI marketing company expands its enterprise and AI agent strategy.
L'Oréal is expanding AI across content creation, media investment and beauty discovery as it adapts its marketing strategy to changing consumer behaviour.
Rezolve AI has launched Rezolve Provenance to mark, sign and verify AI-generated and AI-modified text, images, voice and video.
AI is reshaping digital marketing across search, content, personalisation and measurement, pushing brands to rethink data, workflows and human oversight.
Apple is reportedly exploring multiyear licensing deals with news publishers to bring current information to its upcoming AI-powered Siri.
Anthropic is adding invisible watermarks to Claude-generated text and provenance metadata to files as EU AI transparency requirements take effect.
Spotify will introduce AI Persona badges from mid-September and exclude labelled AI-generated artist identities from editorial and algorithmic recommendations by default.
Zoom is using creator partnerships to build authority and test whether third-party content can strengthen its visibility across AI-generated search results.
Warner Bros. has used an AI-generated dog podcast to promote “The End of Oak Street”, bringing generative AI into its marketing campaign ahead of the film’s release.
Adobe has launched a unified ChatGPT plugin bringing over 70 tools from Photoshop, Acrobat, Premiere, Firefly and other apps into conversational workflows.
India has introduced stricter AI content rules, mandating labels for synthetic media and reducing the takedown timeline for flagged content to three hours.
India's MarTech stacks are evolving, but gaps in AI readiness, customer data, measurement and integration continue to limit marketing performance and personalization.
Snapchat will no longer recommend or reward fully AI-generated Spotlight videos, prioritising authentic, human-created content over AI-generated media.
YouTuber Hank Green says his reliance on AI became unhealthy, apologising to fans and pledging to reduce AI use in future content creation.
ByteDance has launched Seedance 2.5, an AI video model supporting 50 multimodal inputs, 30-second video generation and advanced editing capabilities.
LinkedIn has introduced a new "Seems like AI slop" reporting feature to help users flag low-quality AI-generated posts and promote authentic conversations.
Maruti Suzuki has issued an RFP inviting AI-focused creative agencies as it looks to integrate generative AI into brand campaigns and marketing workflows.
How educational content marketing is helping reshape perceptions of medical cannabis by building trust, improving awareness and enabling informed healthcare decisions in India.
Mond has launched AMONDLAB, an AI-powered marketing automation platform that streamlines campaign planning, content creation, scheduling and publishing from a single interface.
Netflix says generative AI was used in around 300 titles this year, with the company maintaining that AI supports creators rather than replacing them.
How AI is transforming the CMS into the foundation for AI search, agentic experiences and structured brand content across digital channels.
