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Ajhay Kumar, Chief Business Officer, PerformAce Media

  PerformAce Media Appoints Ajhay Kumar as Chief Business Officer for PA ConnectX

  • by Martech Desk
  • 16 hours ago

PerformAce Media appoints Ajhay Kumar as Chief Business Officer for PA ConnectX, strengthening leadership to drive growth and performance-led marketing strategies.

Jio Haptik Introduces Affordable AI Agents for India’s Small Businesses

  Jio Haptik Introduces Affordable AI Agents for India’s Small Businesses

  • by Martech Desk
  • 3 days ago

Jio Haptik launches ₹10,000-per-year WhatsApp AI agents for India’s small businesses, making advanced customer automation accessible and affordable.

Tesla Shareholders to Vote on Musk’s Pay & xAI Investment

  Tesla Shareholders to Vote on Musk’s Pay and xAI Investment in November

  • by Martech Desk
  • 3 days ago

Tesla shareholders to vote in November on Elon Musk’s trillion-dollar pay package and a proposed investment in his AI startup xAI, shaping the company’s future.

When AI Marketing Goes Too Far: How Brands Are Driving Customers Away

  When AI Marketing Goes Too Far: How Brands Are Driving Customers Away

  • by Anupama Mitra
  • 3 days ago

AI-driven personalization is driving customers away as over-targeted marketing sparks fatigue, privacy concerns, and trust issues, pushing brands to rethink strategies.

HubSpot Expands AI Features Across Marketing, Sales, & Commerce Hubs

  HubSpot Expands AI Features Across Marketing, Sales, and Commerce Hubs

  • by Martech Desk
  • 4 days ago

HubSpot expands AI features across marketing, sales, and commerce hubs to boost efficiency, personalization, and customer engagement for businesses.

The Hidden Costs of AI in MarTech Stacks: Energy, Cloud Bills, and Carbon Footprints

  The Hidden Costs of AI in MarTech Stacks: Energy, Cloud Bills, and Carbon Footprints

  • by Anupama Mitra
  • 4 days ago

AI-powered marketing tools bring efficiency but also rising hidden costs, with cloud bills, energy use, and carbon footprints reshaping MarTech budgets.

MarTech's Sustainability Dilemma: Can Green Tech Drive Smarter Marketing?

  MarTech's Sustainability Dilemma: Can Green Tech Drive Smarter Marketing?

  • by Anupama Mitra
  • 5 days ago

MarTech faces a sustainability dilemma as digital ads drive rising carbon emissions. Can green tech solutions balance marketing effectiveness with environmental responsibility?

Dark Data: The Blind Spot Costing Marketers Billions

  Dark Data: The Blind Spot Costing Marketers Billions

  • by Brij Pahwa
  • 5 days ago

Dark data is costing marketers billions. In 2025, brands are racing to unlock unused customer information to drive revenue, efficiency, and stronger customer experiences.

Adobe partners with local AI Marketing Group to Upskill Marketers

  Adobe partners with local AI marketing group to upskill marketers

  • by Martech Desk
  • 6 days ago

Adobe and a local industry group launch an AI upskilling and ethics program for Australian marketers, combining hands-on training with practical guardrails on disclosure, data use and measurement.

Martech-driven mobile app analytics moves from vanity metrics to decision engines

  Martech-driven mobile app analytics moves from vanity metrics to decision engines

  • by Martech Desk
  • 1 week ago

Martech-driven mobile app analytics is moving from vanity metrics to decision engines, with privacy-first data, experimentation, and incrementality guiding growth across India’s app economy.

Mr. Ankush Gadi, Director Business Planning & Sales Management. Franklin Templeton India

  What Sets Winning AI Leaders Apart? Ankush Gadi Shares Lessons from Franklin Templeton

  • by Martech Desk
  • 1 week ago

Ankush Gadi of Franklin Templeton India explains how AI and analytics are reshaping asset management, from lead scoring and sales intelligence to governed personalization and explainable AI.

Salesforce trims workforce as AI reshapes customer support operations

  Salesforce trims workforce as AI reshapes customer support operations

  • by Martech Desk
  • 1 week ago

Salesforce trims roles as AI takes on more routine support tasks, reflecting a wider enterprise shift to automated service with human oversight and stronger governance.

GenAI Powers Customer Listening

  GenAI Powers a New Era of Customer Listening

  • by Martech Desk
  • 1 week ago

Generative AI is transforming customer listening in 2025, enabling real-time insights, empathetic engagement, and smarter decision-making across industries.

Nischala Murthy Kaushik Joins Opus Technologies as Chief Marketing Officer

  Nischala Murthy Kaushik Joins Opus Technologies as Chief Marketing Officer

  • by Martech Desk
  • 1 week ago

Opus Technologies appoints Nischala Murthy Kaushik as Chief Marketing Officer to strengthen global brand strategy and drive fintech growth.

Trusterra Launches AI-Powered Platform for India’s Pre-Owned EV Market

  Trusterra Launches AI-Powered Platform for India’s Pre-Owned EV Market

  • by Martech Desk
  • 1 week ago

Trusterra launches India’s first AI-powered used EV resale platform, aiming to boost trust, transparency, and growth in the pre-owned electric vehicle market.

XAI Files Antitrust Lawsuit Against Apple and OpenAI

  XAI Files Antitrust Lawsuit Against Apple and OpenAI Over AI Market Practices

  • by Martech Desk
  • 1 week ago

Elon Musk’s xAI sues Apple and OpenAI over alleged monopolistic practices, raising questions about competition, regulation, and the future of AI markets.

7 Ways AI is Reshaping Customer Journeys in 2025

  7 Ways AI is Reshaping Customer Journeys in 2025

  • by Anupama Mitra
  • Aug 27, 2025

7 ways AI is transforming customer journeys in 2025, from personalization and agentic workflows to privacy-by-design, with lessons on how brands can balance automation and human oversight.

Nykaa Unveils AI Stylist ‘Muse’ to Personalize Beauty & Fashion Shopping

  Nykaa Unveils AI Stylist ‘Muse’ to Personalize Beauty and Fashion Shopping

  • by Martech Desk
  • Aug 26, 2025

Nykaa launches AI stylist Muse to personalize beauty and fashion shopping, aiming for 50% AI integration by 2025.

AI and the Empathy Gap: Striking the Balance in Customer Experience

  AI and the Empathy Gap: Striking the Balance in Customer Experience

  • by Martech Desk
  • Aug 26, 2025

Brands are embracing AI to improve CX, but risk losing empathy. Experts stress the need for balancing automation with human-first approaches to build lasting trust.

Darah Roslyn : Executive Vice President, Inkhouse

  Inkhouse Appoints Darah Roslyn as Executive Vice President

  • by Martech Desk
  • Aug 25, 2025

Inkhouse appoints Darah Roslyn as Executive Vice President, strengthening its leadership team to drive integrated communications, digital innovation, and client impact.

This is an AI-generated image.

  Elon Musk Unveils “Macrohard,” an AI-Run Microsoft Clone

  • by Martech Desk
  • Aug 25, 2025

Elon Musk launches Macrohard, an AI-run Microsoft clone aimed at disrupting enterprise software with autonomous AI agents and minimal human input.

Google Gemini AI’s Energy Efficiency

  Google Gemini AI’s Energy Efficiency Gives Each Prompt Uses Power Equal to 9 Seconds of TV

  • by Martech Desk
  • Aug 23, 2025

Google says Gemini AI now consumes less energy per query than nine seconds of TV, underscoring AI’s growing focus on efficiency and sustainability.

Anthropic Expands Enterprise Offering With Claude Code Integration

  Anthropic Expands Enterprise Offering With Claude Code Integration

  • by Martech Desk
  • Aug 22, 2025

Anthropic adds Claude Code to enterprise plans, combining AI coding support with compliance and collaboration tools for businesses adopting AI at scale.

AI Mistakes That Cost Brands Millions

  AI Mistakes That Cost Brands Millions

  • by Anupama Mitra
  • Aug 22, 2025

From Bard’s $100B blunder to McDonald’s chatbot fiasco, AI mistakes have cost brands millions. Here’s why oversight is vital to protect trust and revenue.

Starlink Taps Aadhaar for Customer Verification in India

  Starlink Taps Aadhaar for Customer Verification as it Prepares India Launch

  • by Martech Desk
  • Aug 22, 2025

Starlink adopts Aadhaar-based e-KYC to fast-track its India launch, aiming to expand satellite internet access while meeting regulatory compliance.

WebEngage Bets on GenAI to Accelerate Martech Growth

  WebEngage Bets on GenAI to Accelerate Martech Growth

  • by Martech Desk
  • Aug 19, 2025

WebEngage shifts focus to Generative AI, aiming to enhance customer engagement and retention as martech platforms adopt AI-driven personalization globally.

gor Babuschkin Leaves xAI to Launch AI Safety Venture

  Igor Babuschkin Leaves xAI to Launch AI Safety Venture

  • by Martech Desk
  • Aug 16, 2025

Igor Babuschkin, co-founder of Elon Musk’s xAI, exits to launch a new AI safety venture, signaling a major shift in industry focus toward responsible AI development.

OpenAI Introduces New Subscription Tiers in India

  OpenAI Brings Local Pricing for ChatGPT in India, Introduces New Subscription Tiers

  • by Martech Desk
  • Aug 15, 2025

OpenAI launches ChatGPT pricing in India with INR plans starting at ₹399, expanding accessibility for students, professionals, and enterprises.

Apple Rejects Musk’s Allegations of App Store Bias Toward ChatGPT

  Apple Rejects Musk’s Allegations of App Store Bias Toward ChatGPT

  • by Martech Desk
  • Aug 14, 2025

Apple denies Elon Musk’s claims of App Store bias favoring ChatGPT, affirming that all AI apps—including Grok—undergo uniform technical and content review.

Sam Altman Backs Merge Labs to Rival Neuralink in Brain–Computer Interfaces

  Sam Altman Backs Merge Labs to Rival Neuralink in Brain–Computer Interfaces

  • by Martech Desk
  • Aug 14, 2025

Sam Altman backs Merge Labs, an $850M brain–computer interface startup rivaling neural implants like Neuralink, aiming to merge humans with AI through high-bandwidth interfaces.

HPE_ProLiant DL380a_Gen12_FrontRight_Persp_BezelOn

  HPE expands NVIDIA AI Computing with Blackwell GPUs for advanced enterprise AI workloads

  • by Martech Desk
  • Aug 13, 2025

HPE expands its NVIDIA AI Computing portfolio with Blackwell GPUs, enhancing Private Cloud AI for generative, agentic, and physical AI workloads across enterprises.

Tesla Shuts Down Dojo Supercomputer Project

  Tesla Shuts Down Dojo Supercomputer Project, Shifts Focus to Unified AI Chip Strategy

  • by Martech Desk
  • Aug 12, 2025

Tesla shuts down its Dojo supercomputer project, shifting focus to a unified AI chip strategy for self-driving, robotics, and future AI products.

OpenAI Offers Million-Dollar Bonuses to 1000 employees

  OpenAI Offers Million-Dollar Bonuses to Retain AI Talent Amid Industry Rivalry

  • by Martech Desk
  • Aug 11, 2025

OpenAI will award million-dollar stock and cash bonuses to nearly 1,000 employees to retain AI talent amid fierce competition from Big Tech rivals.

ASUS launches AI-powered Vivobook S16 in India with Snapdragon X

  ASUS Debuts AI-Powered Vivobook S16 in India with Snapdragon X Processor

  • by Martech Desk
  • Aug 11, 2025

ASUS launches AI-powered Vivobook S16 in India with Snapdragon X, 45 TOPS NPU, 32-hour battery, OLED display, 16 GB/512 GB, priced at ₹79,900.

This is an AI-generated image.

  Tesla Ends Dojo Supercomputer Project, Shifts AI Hardware Strategy to Samsung and Nvidia

  • by Martech Desk
  • Aug 10, 2025

Tesla ends Dojo supercomputer project, shifts to Nvidia GPUs and Samsung chip partnership to accelerate AI training and autonomous driving goals.

Ask Bosco Secures £4.1M Boost to Scale AI Marketing Analytics

  Ask Bosco Secures £4.1M Boost to Scale AI Marketing Analytics Platform

  • by Martech Desk
  • Aug 9, 2025

Ask Bosco secures £4.1M to expand its AI-powered marketing analytics platform, targeting global agency and e-commerce growth.

ElevenLabs launches AI music platform ‘Eleven Music’

  ElevenLabs Launches AI Music Platform ‘Eleven Music’ with Commercial Licensing

  • by Martech Desk
  • Aug 7, 2025

ElevenLabs launches AI music platform ‘Eleven Music’ with licensed voices and commercial use rights, targeting legal clarity in generative audio creation.

U.S. government approves OpenAI, Google, and Anthropic as AI vendors

  OpenAI, Google, Anthropic Approved as U.S. Government AI Vendors for Civilian Use

  • by Martech Desk
  • Aug 7, 2025

U.S. government approves OpenAI, Google, and Anthropic as AI vendors for civilian use, enabling ChatGPT, Gemini, and Claude across federal agencies.

xAI Launches Grok Imagine: AI Image & Video Generator

  xAI Launches Grok Imagine: AI Image & Video Generator Capable of NSFW Output

  • by Martech Desk
  • Aug 5, 2025

Elon Musk’s xAI launches Grok Imagine, an AI image and video generator with NSFW content capabilities, challenging safety norms in generative AI tools.

Mitigata Secures $5.9M

  Mitigata Secures $5.9M Series A to Strengthen AI-Powered Cyber Resilience for Enterprises

  • by Martech Desk
  • Aug 5, 2025

Mitigata raises $5.9M Series A led by Nexus to expand AI-driven cyber resilience for Indian enterprises.

This is an AI-generated image.

  Tesla Approves $29B Compensation Plan for Elon Musk Amid Rising AI Talent Battle

  • by Martech Desk
  • Aug 5, 2025

Tesla re-approves Elon Musk’s $29B pay deal amid intense AI competition, reinforcing leadership for its future in autonomous tech and robotics.

Vogue US Faces Backlash Over Guess Ad ft. AI-Generated Model

  Vogue US Faces Backlash Over Guess Ad Featuring AI-Generated Model

  • by Martech Desk
  • Aug 4, 2025

Vogue faces backlash for using AI-generated model in Guess ad, raising ethical concerns about transparency, job loss, and authenticity in fashion.

Russia starts trials of Personalized mRNA Cancer Vaccine

  Russia Begins Human Trials for Personalized mRNA Cancer Vaccine: An Oncology Breakthrough

  • by Martech Desk
  • Aug 4, 2025

Russia begins human trials for a personalized mRNA cancer vaccine developed by the Gamaleya Center, aiming to transform cancer treatment through patient-specific immunotherapy.

Spotify Hints at Chatty Voice AI Interface

  Spotify Hints at Chatty Voice AI Interface for Enhanced Music Experience

  • by Martech Desk
  • Jul 31, 2025

Spotify plans a conversational AI voice interface to boost music discovery and user interaction, says CEO Daniel Ek.

AI Data Analyst Startup Julius Secures $10M Seed Funding

  AI Data Analyst Startup Julius Secures $10M Seed Funding to Automate Enterprise Reporting

  • by Martech Desk
  • Jul 29, 2025

Julius, an AI-powered data analyst platform, raises $10 million in seed funding to scale its analytics engine for business users. It simplifies data workflows and democratize insights.

TCS to Lay Off 12,000 Employees

  TCS to Lay Off 12,000 Employees Amid AI-Driven Workforce Realignment

  • by Martech Desk
  • Jul 28, 2025

TCS to lay off over 12,000 employees by FY26 as part of a strategic AI-driven realignment. The move highlights the IT sector’s shift toward automation and evolving workforce demands.

Industrial AI Startup CVector Raises $1.5M

  Industrial AI Startup CVector Raises $1.5M, Pledges to Remain Independent

  • by Martech Desk
  • Jul 27, 2025

Industrial AI startup secures $1.5M in funding, aiming to build trust and resilience in critical infrastructure with no plans of acquisition.

Trump to Unveil Strategic AI Roadmap

  Trump to Unveil Strategic AI Roadmap to Bolster U.S. Global Leadership

  • by Martech Desk
  • Jul 24, 2025

Trump to unveil AI roadmap focusing on U.S. tech leadership, innovation deregulation, and global influence in AI governance.

Bloomreach & Snowflake Partnership for AI-Driven Customer Data Activation

  Bloomreach and Snowflake Partner for Personalized Customer Journeys with Unified Data

  • by Martech Desk
  • Jul 23, 2025

Bloomreach and Snowflake team up to unify customer data and enable AI-driven activation for real-time marketing personalization.

This is an AI-generated image.

  Cardlytics Launches Customer Insights Dashboards to Enhance Campaign Performance

  • by Martech Desk
  • Jul 22, 2025

Cardlytics introduces interactive dashboards for real-time insights into consumer spending and campaign performance.

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