Tata Steel has expanded its partnership with Google Cloud to accelerate AI adoption in steel manufacturing.
OpenAI has appointed Emmanuel Marill to lead its EMEA expansion as it strengthens its global enterprise strategy.
Xactly and ServiceNow have launched agent-to-agent AI integration to automate and optimise revenue operations.
OpenAI has appointed Nitin Bawankule as head of enterprise sales for India to strengthen its business expansion.
AI agents are transforming marketing in 2026 by automating campaigns, personalisation, content, and analytics with measurable ROI impact.
AI marketing tools in 2026 are shifting from hype to ROI, with brands focusing on productivity, performance, and measurable business outcomes.
SAP and Google Cloud have expanded their partnership to deploy multi agent AI solutions across enterprise workflows.
Pickyourtrail has appointed Janani Kandaswamy as Head of Marketing to lead brand and growth initiatives.
Donald Trump has hinted at a possible easing of his stance toward AI firm Anthropic, signaling potential policy shifts.
Tata Motors has appointed Pallav Singh to a martech and AI role as it strengthens its digital and data-driven marketing capabilities.
AI personalization in 2026 is shifting from scale to control, as privacy, trust, and data quality reshape how brands target consumers.
Roblox has upgraded its AI assistant with agentic tools to help users plan, build and test games more efficiently.
Alibaba has launched Happy Oyster, an AI world model designed to simulate real-world environments and support advanced decision-making systems.
Bain & Company appoints Gurpur Sibia as India head of AI practice to drive enterprise AI adoption and digital transformation strategies.
Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.
Email marketing in 2026 is shifting beyond open rates to focus on deliverability, engagement, conversions, and list health for measurable performance.
First-party data is central to marketing in 2026, but many organisations still struggle to turn data into actionable insights and measurable outcomes.
Gupshup has launched SuperAgent, an AI platform designed to enable autonomous, scalable customer conversations across channels.
SonyLIV has appointed Prashant Iyer as Head of Marketing to lead brand strategy and drive growth across platforms.
VipShaadi has appointed Ritika Gupta as Director of Marketing to lead brand strategy and growth initiatives.
A look at how the top 5% of organisations are using AI in 2026, focusing on workflows, data quality, and execution to drive measurable business outcomes.
Lenovo has deployed an AI data agent to enhance marketing, user experience, and e-commerce operations across its platforms.
Myntra has appointed Sharon Pais as its new head, with current CEO Nandita Sinha set to step down amid leadership restructuring.
The government has launched a new portal to help Indian tech MSMEs explore opportunities and expand into the US market.
Swiggy co-founder Nandan Reddy has stepped down as the company undergoes a leadership restructuring to align with its next phase of growth.
The Indian Express appoints Shobhit Singhal as Chief Technology and Product Officer to strengthen its digital and product capabilities.
EY rolls out agentic AI tools globally to enhance audit efficiency, accuracy, and data-driven decision-making.
Frasers Group launches an AI shopping assistant, with early data indicating improved conversion rates and enhanced customer engagement.
Oracle launches five agentic AI applications to automate and improve customer experience across marketing, sales, and service functions.
A new report finds visible AI in marketing is four times more likely to erode brand trust than build it, raising concerns for marketers.
Turiyam AI has deployed its indigenous AI stack on C-DAC servers, highlighting India’s push toward localised AI infrastructure.
A new Digital Marketing report highlights how AI is reshaping martech, with increased focus on automation, data, and personalisation.
AI smart glasses are emerging as enterprise productivity tools, enabling hands-free workflows, real-time support, and improved operational efficiency.
Uber has appointed Arjun Kalra as Head of Marketing for India and South Asia, strengthening its regional leadership team.
AI chatbots in 2026 are evolving into intelligent agents, helping brands drive customer experience, resolution, and conversions across digital channels.
Indian startup Rocket is using AI to deliver consulting insights at lower cost, aiming to make strategic advisory accessible to more businesses.
CMOs are restructuring martech stacks as AI-led operating systems replace fragmented tools and improve efficiency, integration, and decision-making.
Retail brands are prioritising first-party data strategies to improve targeting, build trust, and adapt to changing privacy regulations.
Havas has completed 11 acquisitions to strengthen its AI, commerce, and data capabilities across global markets.
MediaAlpha launches a conversational AI solution designed to improve customer engagement and lead conversion for insurance carriers.
IKEA is using AI to automate routine work, avoid layoffs, and explore new revenue opportunities across its global operations.
ElevenLabs launches an AI-powered music generation app, expanding its capabilities into audio and creative tools.
BrootAI partners with Vonage to power its AI-driven CRM platform and enhance customer engagement capabilities.
Oracle layoffs highlight how AI adoption is reshaping workforce needs across the global software industry.
Marketing is shifting from campaign-led to data-built systems, with AI accelerating decision-making, automation, and real-time optimisation—while exposing gaps in data quality and measurement.
Google Maps has introduced its AI-powered Ask Maps feature in India to enhance travel discovery and navigation.
Optimove has launched AI Decisioning Studio to help marketers automate decisions and improve customer engagement.
An AI-assisted property sale completed in five days highlights the growing role of AI in real estate marketing and transactions.
HubSpot research reveals that 73% of Indian businesses are adopting hybrid human-AI teams to drive growth, despite challenges like data integration, legacy systems, and trust in AI.
Bluesky launches Attie, an AI tool that lets users create custom social media feeds for a more personalised experience.
