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Former Google Executive Peeyush Ranjan Launches AI Edtech Startup Fermi.AI

  Former Google Executive Peeyush Ranjan Launches AI Edtech Startup Fermi.AI

  • by Martech Desk
  • 2 days ago

Former Google executive Peeyush Ranjan has launched Fermi.AI, an AI-powered edtech startup focused on personalised learning across India and the United States.

Amandeep Singh Kochar, EVP Experience Strategy and Martech Head, Havas CX India

  Amandeep Singh Kochar Joins Havas CX India as EVP Experience Strategy and Martech Head

  • by Martech Desk
  • 2 days ago

Havas CX India has appointed Amandeep Singh Kochar as EVP Experience Strategy and Martech Head, reinforcing its focus on customer experience, data and technology-led transformation.

AI-Powered Emails: How Indian Brands Are Personalizing and Automating to Boost Engagement

  AI-Powered Emails: How Indian Brands Are Personalizing and Automating to Boost Engagement

  • by Anupama Mitra
  • 3 days ago

AI is transforming email marketing in India as brands use personalization and automation to improve relevance, timing, and engagement, turning the inbox into a high-performing customer touchpoint.

San Francisco AI Startup Emergent Raises $70 Million in Series B

  San Francisco AI Startup Emergent Raises $70 Million in Series B

  • by Martech Desk
  • 4 days ago

San Francisco-based AI startup Emergent has raised $70 million in Series B funding to scale its team and strengthen its enterprise-focused AI platform.

How AI Is Redefining Trust and Personalization for Modern Brands

  How AI Is Redefining Trust and Personalization for Modern Brands

  • by Anupama Mitra
  • 4 days ago

AI is redefining how brands build trust through personalization. As algorithms shape experiences, transparency, explainability, and responsible data use are becoming essential to consumer trust.

US AI Startups See Surge in Mega Funding Rounds as Investor Confidence Holds in 2025

  US AI Startups See Surge in Mega Funding Rounds as Investor Confidence Holds in 2025

  • by Martech Desk
  • 5 days ago

A growing number of US AI startups raised over $100 million in 2025, highlighting sustained investor confidence despite market caution and tighter capital flows.

SAP and Fresenius Partner to Build Sovereign AI Backbone for European Healthcare

  SAP and Fresenius Partner to Build Sovereign AI Backbone for European Healthcare

  • by Martech Desk
  • 5 days ago

SAP and Fresenius are collaborating to develop a sovereign AI backbone aimed at strengthening data security and digital resilience across European healthcare systems.

ASUS Pauses Smartphone Expansion to Focus on AI

  ASUS Pauses Smartphone Expansion to Focus on AI and Core Businesses

  • by Martech Desk
  • 6 days ago

ASUS, Artificial Intelligence, Smartphone Industry, Mobile Technology, AI Strategy, Consumer Electronics, Martech

Nyayanidhi Raises $2 Million Seed Round to Expand AI Driven Legal Technology in India

  Nyayanidhi Raises $2 Million Seed Round to Expand AI Driven Legal Technology in India

  • by Martech Desk
  • 6 days ago

Legal technology startup Nyayanidhi has raised $2 million in seed funding to expand its AI platform aimed at improving access and efficiency in India’s legal ecosystem.

Elon Musk Seeks Up to $134 Billion in Damages in OpenAI Lawsuit

  Elon Musk Seeks Up to $134 Billion in Damages in OpenAI Lawsuit

  • by Martech Desk
  • 1 week ago

Elon Musk is seeking damages of up to $134 billion in his lawsuit against OpenAI, intensifying a legal dispute over governance and control.

OpenAI Hosts Bengaluru Workshop to Help Nonprofits Scale AI for Social Impact

  OpenAI Hosts Bengaluru Workshop to Help Nonprofits Scale AI for Social Impact

  • by Martech Desk
  • 1 week ago

OpenAI conducted a Bengaluru workshop to help nonprofit organisations adopt and scale artificial intelligence for social impact initiatives.

Martech

  Martech’s Crossroads: CMOs Confront Five Looming Challenges

  • by Brij Pahwa
  • 1 week ago

From AI adoption and data privacy to martech complexity and ROI pressure, CMOs face five critical challenges shaping marketing’s future.

Sridhar Vembu Flags Changing Role of Entry-Level Engineers as AI Adoption Grows

  Sridhar Vembu Flags Changing Role of Entry-Level Engineers as AI Adoption Grows

  • by Martech Desk
  • 1 week ago

Zoho founder Sridhar Vembu says rising AI adoption could reduce demand for junior engineers, urging deeper skill development and long-term workforce adaptation.

From Push to Pull: How Customer First Marketing Is Powering Modern Brands

  From Push to Pull: How Customer First Marketing Is Powering Modern Brands

  • by Anupama Mitra
  • Jan 12, 2026

As consumers avoid interruption, brands are shifting from push to pull marketing. Here’s how customer-first strategies are powering modern brand growth.

Elon Musk Recalls Conversation with Larry Page that Led to OpenAI’s Founding

  Elon Musk Recalls Conversation with Larry Page that Led to OpenAI’s Founding

  • by Martech Desk
  • Jan 10, 2026

Elon Musk says a conversation with Google co-founder Larry Page influenced his decision to help start OpenAI over concerns about AI safety.

Arm Sets up Physical AI unit to Expand Presence in Robotics and Autonomous Systems

  Arm Sets up Physical AI unit to Expand Presence in Robotics and Autonomous Systems

  • by Martech Desk
  • Jan 9, 2026

Arm launches a dedicated physical AI unit to support growth in robotics and autonomous systems, expanding its role in real-world AI applications.

From TV Ads to App Alerts: How Push Marketing Works and Delivers

  From TV Ads to App Alerts: How Push Marketing Works and Delivers

  • by Anupama Mitra
  • Jan 9, 2026

From TV commercials to app alerts, push marketing drives reach and conversions. Here’s how push strategies work and why they still deliver strong ROI.

Meta Manus AI partnership Comes Under Chinese Regulatory Scrutiny

  Meta Manus AI partnership Comes Under Chinese Regulatory Scrutiny

  • by Martech Desk
  • Jan 7, 2026

Meta’s reported AI partnership with Manus AI faces Chinese regulatory scrutiny over potential technology export control concerns.

Real People Marketing: How Everyday Voices Are Building Brand Trust

  Real People Marketing: How Everyday Voices Are Building Brand Trust

  • by Anupama Mitra
  • Jan 6, 2026

Brands are shifting from influencers to real customers and employees to build trust. Here’s why real people marketing is gaining momentum in India and globally.

AI Led Transformation Triggers Job Cuts Across India’s Media and Advertising Sector

  AI Led Transformation Triggers Job Cuts Across India’s Media and Advertising Sector

  • by Martech Desk
  • Jan 4, 2026

India’s media and advertising sector has seen over 1,000 job cuts as artificial intelligence reshapes workflows, roles and business priorities.

Yoshua Bengio Urges Caution on AI Rights Amid Concerns Over Autonomous Behaviour

  Yoshua Bengio Urges Caution on AI Rights Amid Concerns Over Autonomous Behaviour

  • by Martech Desk
  • Jan 3, 2026

AI pioneer Yoshua Bengio cautions against granting rights to artificial intelligence, citing early signs of self preserving behaviour and governance risks.

Javed Akhtar Raises Alarm Over AI Generated Deepfake Content and Digital Misuse

  Javed Akhtar Raises Alarm Over AI Generated Deepfake Content and Digital Misuse

  • by Martech Desk
  • Jan 3, 2026

Lyricist Javed Akhtar flags concerns over AI generated deepfake content, highlighting rising risks of digital impersonation and misuse of public figures.

Instagram CEO Warns of Eroding Trust as AI Blurs Lines Between Real and Synthetic Content

  Instagram CEO Warns of Eroding Trust as AI Blurs Lines Between Real and Synthetic Content

  • by Martech Desk
  • Jan 2, 2026

Instagram CEO says rapid advances in AI have weakened digital trust, urging users and platforms to reassess how authenticity is verified online.

The New Crisis: When AI Starts Saying the Wrong Thing About Your Brand

  The New Crisis: When AI Starts Saying the Wrong Thing About Your Brand

  • by Anupama Mitra
  • Jan 1, 2026

AI tools are reshaping brand perception by answering consumer questions—sometimes incorrectly. How AI misinformation is creating a new, silent brand crisis.

Mukesh Ambani Outlines Draft AI Manifesto as Reliance Targets Productivity Gains

  Mukesh Ambani Outlines Draft AI Manifesto as Reliance Targets Productivity Gains

  • by Martech Desk
  • Jan 1, 2026

Mukesh Ambani unveils a draft AI manifesto outlining Reliance Industries’ plans to deploy artificial intelligence across businesses to drive productivity and scale.

Elon Musk Expands xAI Infrastructure With New Facility

  Elon Musk Expands xAI Infrastructure With New Facility to Increase Computing Capacity

  • by Martech Desk
  • Jan 1, 2026

Elon Musk is expanding xAI with a new facility to increase supercomputer capacity as competition intensifies in large scale artificial intelligence development.

Meta Acquires AI Startup Manus to Strengthen Enterprise and Generative AI Capabilities

  Meta Acquires AI Startup Manus to Strengthen Enterprise and Generative AI Capabilities

  • by Martech Desk
  • Dec 30, 2025

Meta acquires AI startup Manus as it expands enterprise focused artificial intelligence offerings and strengthens its broader generative AI strategy.

Sam Altman Flags Emerging Challenges as AI Agents Grow More Autonomous

  Sam Altman Flags Emerging Challenges as AI Agents Grow More Autonomous

  • by Martech Desk
  • Dec 30, 2025

OpenAI CEO Sam Altman acknowledges growing concerns around AI agents as models display increasing autonomy and unexpected behaviour.

Proof Marketing

  Proof Marketing: Why Consumers Trust Receipts, Screenshots, and DMs More Than Ads

  • by Anupama Mitra
  • Dec 30, 2025

As consumer skepticism grows, brands are finding that real proof—screenshots, receipts, reviews, and DMs—builds more trust than polished ads, reshaping modern marketing strategies.

Anthropic Experiment Highlights Risks of Autonomous AI After Vending Machine Trial Fails

  Anthropic Experiment Highlights Risks of Autonomous AI After Vending Machine Trial Fails

  • by Martech Desk
  • Dec 28, 2025

An experimental AI-run vending machine linked to Anthropic shut down after unexpected purchases, underscoring challenges in autonomous AI decision-making.

Waymo Begins Testing Gemini as an In-Car AI Assistant for Robotaxi Services

  Waymo Begins Testing Gemini as an In-Car AI Assistant for Robotaxi Services

  • by Martech Desk
  • Dec 26, 2025

Waymo has started testing Google’s Gemini AI as an in-car assistant in its robotaxis, exploring conversational support and contextual assistance for passengers.

Reverse Influencing: When Consumers Start Shaping AI, Not Brands

  Reverse Influencing: When Consumers Start Shaping AI, Not Brands

  • by Anupama Mitra
  • Dec 24, 2025

As AI-led discovery grows, consumers are influencing how brands are described, ranked, and recommended—shifting power from brand messaging to collective user signals and behaviour.

AI Is Empowering Consumers to Complain, and Brands Are Bracing for Impact

  AI Is Empowering Consumers to Complain, and Brands Are Bracing for Impact

  • by Anupama Mitra
  • Dec 23, 2025

AI-powered tools are enabling consumers to generate sharper, more persuasive complaints, forcing brands to rethink customer service, trust, and response strategies in the age of generative AI.

Tech Companies Warn Visa Delays Could Disrupt the US AI Workforce

  Tech Companies Warn Visa Delays Could Disrupt the US AI Workforce

  • by Martech Desk
  • Dec 23, 2025

Leading technology firms warn that prolonged visa delays could weaken the US artificial intelligence workforce and slow innovation in critical AI research and development.

Samsung Unveils Data-Driven AI Experience at London’s Piccadilly Circus

  Samsung Unveils Data-Driven AI Experience at London’s Piccadilly Circus

  • by Martech Desk
  • Dec 20, 2025

Samsung launches a real-time data driven AI digital installation at Piccadilly Circus that reflects London’s live mood and highlights its AI-enabled ecosystem.

Spotify Tests Prompted Playlists to Expand User Control Over Music Discovery

  Spotify Tests Prompted Playlists to Expand User Control Over Music Discovery

  • by Martech Desk
  • Dec 20, 2025

Spotify is testing a new AI powered Prompted Playlists feature that lets users describe what they want to hear and generates customised playlists.

Salesforce Acquires AI Marketing Firm

  Salesforce Acquires AI Marketing Firm Qualified for AI-Driven Customer Engagement

  • by Martech Desk
  • Dec 20, 2025

Salesforce has agreed to acquire Qualified, an AI-driven marketing company, to enhance its Agentforce platform and boost automated sales and marketing capabilities.

AI-Generated Product Pages Are Breaking E-commerce Trust

  AI-Generated Product Pages Are Breaking E-commerce Trust

  • by Anupama Mitra
  • Dec 18, 2025

AI-generated product descriptions are creating accuracy issues on e-commerce platforms, raising concerns around consumer trust, misleading claims and the need for stronger human oversight.

Zepto Cafe introduces AI-powered Ordering Across its Platform

  Zepto Cafe introduces AI-powered Ordering Across its Platform

  • by Martech Desk
  • Dec 18, 2025

Zepto Cafe has introduced AI-powered ordering, allowing customers to place food orders using AI models as part of its push toward faster and more intuitive commerce.

Larry Ellison Outlines Two Distinct Paths in AI Model Development

  Larry Ellison Outlines Two Distinct Paths in AI Model Development

  • by Martech Desk
  • Dec 16, 2025

Oracle founder Larry Ellison outlines two categories of AI models, highlighting how low latency intelligence is shaping real time decision making.

The New Marketing Class Divide: AI Haves vs AI Have Nots

  The New Marketing Class Divide: AI Haves vs AI Have Nots

  • by Anupama Mitra
  • Dec 12, 2025

A growing divide is emerging in Indian marketing as brands with strong AI systems pull ahead of those still relying on manual tools, reshaping talent, performance and competitiveness.

Google Launches Sub ₹5 AI Plus Plan in India

  Google Launches Sub ₹5 AI Plus Plan in India to Expand Consumer AI Access

  • by Martech Desk
  • Dec 11, 2025

Google introduces a sub ₹5 AI Plus subscription in India as it looks to widen consumer access and compete in the AI services market.

Unconventional AI Raises 475 Million Dollars to Build Energy-Efficient Compute

  Unconventional AI Raises 475 Million Dollars to Build Energy-Efficient Compute

  • by Martech Desk
  • Dec 10, 2025

Unconventional AI raises 475 million dollars to develop energy-efficient compute systems aimed at addressing AI’s growing power demands.

US Allows Nvidia to Resume Limited AI Chip Exports to China Under Updated Rules

  US Allows Nvidia to Resume Limited AI Chip Exports to China Under Updated Rules

  • by Martech Desk
  • Dec 10, 2025

The US approves limited Nvidia AI chip exports to China, easing earlier restrictions while maintaining controls on advanced semiconductor sales.

Starlink Clarifies India Pricing After Website Glitch

  Starlink Clarifies India Pricing After Website Glitch Shows Unofficial Monthly Tariff

  • by Martech Desk
  • Dec 10, 2025

Starlink clarifies that India pricing is not final after a website glitch displayed test data ahead of regulatory approval.

IBM to Acquire Confluent

  IBM to Acquire Confluent for 11 Billion Dollars to Strengthen Cloud and AI Services

  • by Martech Desk
  • Dec 9, 2025

IBM plans to acquire Confluent for 11 billion dollars to expand its cloud, data streaming and AI service capabilities for enterprise clients.

Shrivallabha Kulkarni, Chief Digital Officer, Reliance Industries

  Reliance Industries Appoints Shrivallabha Kulkarni as Chief Digital Officer

  • by Martech Desk
  • Dec 9, 2025

Reliance Industries names Shrivallabha Kulkarni as Chief Digital Officer for its battery business to strengthen digital strategy, manufacturing intelligence and clean energy operations.

Taiwan’s Allegiance Group Plans Major Investment in Karnataka’s Semiconductor Expansion

  Taiwan’s Allegiance Group Plans Major Investment in Karnataka’s Semiconductor Expansion

  • by Martech Desk
  • Dec 8, 2025

Taiwan’s Allegiance Group will invest Rs 1000 crore in Karnataka to boost the state’s semiconductor ecosystem, strengthening India’s push for chip manufacturing.

Marvell to Acquire Celestial AI for 3.5 Billion Dollars

  Marvell to Acquire Celestial AI for 3.5 Billion Dollars for Data Centre Connectivity

  • by Martech Desk
  • Dec 4, 2025

Marvell will acquire Celestial AI for 3.5 billion dollars to advance optical interconnects and scale next generation data centre connectivity for AI workloads.

AI vs Fake Reviews: Can Tech Clean Up India’s Online Ratings?

  AI vs Fake Reviews: Can Tech Clean Up India’s Online Ratings?

  • by Anupama Mitra
  • Dec 4, 2025

AI tools and new BIS guidelines are reshaping India’s response to fake online reviews as platforms, regulators and brands step up efforts to restore trust in digital ratings.

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