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PUMA Bets on India With New Global Capability Centre

  PUMA Bets on India With New Global Capability Centre in Pune

  • by Martech Desk
  • 1 week ago

PUMA will establish a Global Capability Centre in Pune to support global technology, digital and enterprise operations, strengthening its India expansion strategy.

Maruti Suzuki Seeks AI Creative Agencies Through New RFP

  Maruti Suzuki Seeks AI Creative Agencies Through New RFP

  • by Martech Desk
  • 1 week ago

Maruti Suzuki has issued an RFP inviting AI-focused creative agencies as it looks to integrate generative AI into brand campaigns and marketing workflows.

Qualcomm Acquires Modular, Secures BMW Deal

  Qualcomm Acquires Modular, Secures BMW Deal to Advance AI-Powered Vehicle Software

  • by Martech Desk
  • 1 week ago

Qualcomm has acquired AI software company Modular and secured a BMW partnership to strengthen its automotive AI platform for next-generation software-defined vehicles.

Telekom Srbija Upgrades MarTech Stack

  Telekom Srbija Upgrades MarTech Stack With SAS Customer Intelligence 360

  • by Martech Desk
  • 1 week ago

Telekom Srbija is deploying SAS AI and Customer Intelligence 360 to modernise customer engagement, campaign management and personalised marketing.

HUL Raises Advertising Spend

  HUL Raises Advertising Spend to Support AI-Led Marketing Push

  • by Martech Desk
  • 1 week ago

HUL has increased advertising investments while expanding AI across its marketing operations to strengthen consumer engagement and brand growth.

How AI Is Teaching Marketing to Optimise Itself

  How AI Is Teaching Marketing to Optimise Itself

  • by Anupama Mitra
  • 1 week ago

How AI is transforming marketing from manual campaign optimisation to self-learning systems through automation, AI agents, real-time insights and continuous decision-making.

Maya Nair, Senior Vice President, Dentsu India

  Dentsu India Elevates Maya Nair to Senior Vice President

  • by Martech Desk
  • 1 week ago

Dentsu India has elevated Maya Nair to Senior Vice President, strengthening its leadership team as the network expands its integrated marketing and business transformation capabilities.

Devyani International Turns to AI and Creator-Led Marketing

  Devyani International Turns to AI and Creator-Led Marketing to Drive QSR Growth

  • by Martech Desk
  • 1 week ago

Devyani International is combining AI with creator-led marketing to strengthen customer engagement across KFC, Pizza Hut and Costa Coffee.

Richa Jaggi, Co- Founder & CMO, Awshad

  How Content Marketing Is Reshaping Customer Perception of Medical Cannabis

  • by Richa Jaggi
  • 1 week ago

How educational content marketing is helping reshape perceptions of medical cannabis by building trust, improving awareness and enabling informed healthcare decisions in India.

Paytm Plans to Monetise In-House AI Tools

  Paytm Plans to Monetise In-House AI Tools Following Strong Q1 Performance

  • by Martech Desk
  • 1 week ago

Paytm is expanding AI across marketing and operations as quarterly profit jumps 79%, with plans to monetise in-house AI tools and improve business efficiency.

Kedar Ravangave

  Kedar Ravangave Leaves Kotak Mahindra Bank to Take on AI Transformation Role

  • by Martech Desk
  • 1 week ago

Kotak Mahindra Bank's marketing head Kedar Ravangave has exited the bank and moved into an AI transformation role, reflecting the growing convergence of marketing and artificial intelligence.

Anthropic Launches Claude Opus 5

  Anthropic Launches Claude Opus 5 With Faster Performance and Lower AI Costs

  • by Martech Desk
  • 1 week ago

Anthropic has launched Claude Opus 5, a new enterprise AI model offering improved coding, reasoning and knowledge capabilities while reducing operational costs.

This is an AI-generated image.

  Government Debunks AI Deepfake Videos of PM Modi and Piyush Goyal

  • by Martech Desk
  • 1 week ago

The Centre has debunked AI-generated deepfake videos of PM Narendra Modi and Piyush Goyal, with an FIR registered and fresh warnings issued against misinformation.

Aperam Opens Global Capability Centre

  Aperam Opens Global Capability Centre in Hyderabad

  • by Martech Desk
  • 1 week ago

Aperam has opened a Global Capability Centre in Hyderabad to strengthen digital transformation, engineering, analytics and enterprise technology capabilities.

Tech Mahindra and Cisco Launch AI-Powered Security Service Edge

  Tech Mahindra and Cisco Launch AI-Powered Security Service Edge for Enterprises

  • by Martech Desk
  • 1 week ago

Tech Mahindra and Cisco have launched an AI-driven Security Service Edge platform to help enterprises strengthen cloud security, zero trust access and AI-ready cybersecurity.

US House Introduces AI Kill Switch Bill

  US House Introduces AI Kill Switch Bill Following OpenAI Safety Incident

  • by Martech Desk
  • 1 week ago

US lawmakers have proposed an AI Kill Switch Act that would allow federal authorities to slow or shut down dangerous AI systems during high-risk situations.

Samsung Innovation Campus Launches New AI Programme

  Samsung Innovation Campus Launches New AI Programme in Nepal

  • by Martech Desk
  • 1 week ago

Samsung Nepal has launched a new AI programme under Samsung Innovation Campus while celebrating coding graduates to strengthen the country's future digital workforce.

Industry Leaders Call for AI-Ready Data Centres

  Industry Leaders Call for AI-Ready Data Centres to Power India's Digital Growth

  • by Martech Desk
  • Jul 24, 2026

Industry leaders outlined India's roadmap for AI-ready data centres, highlighting investments in power, cooling and sustainable infrastructure to support AI growth.

Uber Cuts 10% of Customer Support Jobs

  Uber Cuts 10% of Customer Support Jobs as AI Takes Bigger Role

  • by Martech Desk
  • Jul 24, 2026

Uber has cut 10% of its customer service workforce as it expands AI adoption, marking the company's first direct link between AI strategy and workforce restructuring.

Eternal Spins Off Nugget as Standalone Enterprise AI Business

  Eternal Spins Off Nugget as Standalone Enterprise AI Business

  • by Martech Desk
  • Jul 24, 2026

Eternal has spun off its AI platform Nugget into a dedicated subsidiary, strengthening its push into enterprise AI and customer support software.

KPN Teams Up With McKinsey

  KPN Teams Up With McKinsey to Bring Agentic AI to Customer Service

  • by Martech Desk
  • Jul 23, 2026

KPN has partnered with McKinsey and QuantumBlack to deploy agentic AI for customer service, aiming to automate up to 20% of customer interactions by 2027.

Meta Tests StoryKit AI App

  Meta Tests StoryKit AI App for Personalised Children's Stories

  • by Martech Desk
  • Jul 23, 2026

Meta is testing StoryKit, an AI app that helps parents create personalised children's stories with illustrations, narration, music and printable storybooks.

Microagi Partners with Google Cloud

  Microagi Partners with Google Cloud to Advance AI Robotics Development

  • by Martech Desk
  • Jul 23, 2026

Microagi has partnered with Google Cloud to accelerate embodied AI development, using Google's AI infrastructure and NVIDIA Blackwell systems to scale enterprise robotics.

FireAI Raises ₹2.5 Crore from SucSEED

  FireAI Raises ₹2.5 Crore from SucSEED to Accelerate Enterprise Expansion

  • by Martech Desk
  • Jul 22, 2026

FireAI has secured ₹2.5 crore from SucSEED Indovation Fund to expand enterprise sales, accelerate AI R&D and strengthen its causal decision intelligence platform.

Chris Fall

  US AI Safety Agency Head Chris Fall Resigns After Three Months

  • by Martech Desk
  • Jul 22, 2026

Chris Fall has resigned as head of the US AI safety agency after three months, with NIST Director Arvind Raman taking over on an interim basis.

Why the CMS Is Becoming the AI Operating System for Brands

  Why the CMS Is Becoming the AI Operating System for Brands

  • by Anupama Mitra
  • Jul 20, 2026

How AI is transforming the CMS into the foundation for AI search, agentic experiences and structured brand content across digital channels.

Aditya Jain, Chief Marketing Officer, Excitel Broadband

  Excitel Broadband Names Aditya Jain as Chief Marketing Officer

  • by Martech Desk
  • Jul 19, 2026

Excitel Broadband has appointed Aditya Jain as Chief Marketing Officer to lead brand strategy, digital marketing and customer growth initiatives.

AI Travel Startup Fora

  AI Travel Startup Fora Becomes Unicorn After Raising $60 Million

  • by Martech Desk
  • Jul 19, 2026

AI-powered travel platform Fora has raised $60 million, achieving unicorn status as it expands AI tools for travel advisors and global growth.

Myntra Expands AI to Speed Seller Onboarding

  Myntra Expands AI to Speed Seller Onboarding and Personalise Shopping

  • by Martech Desk
  • Jul 19, 2026

Myntra is expanding AI across seller onboarding, product discovery and customer support to improve operational efficiency and personalise the shopping experience.

Roblox Launches AI Powered Mobile Tool

  Roblox Launches AI Powered Mobile Tool to Create Games From Text Prompts

  • by Martech Desk
  • Jul 19, 2026

Roblox has launched Build, an AI powered mobile feature that lets users create playable games from text prompts without coding.

L2T Rebrands with .AI Domain

  L2T Rebrands with .AI Domain to Expand AI-Powered Dealership Marketing

  • by Martech Desk
  • Jul 18, 2026

L2T has adopted a .ai domain to reflect its AI-powered dealership marketing platform, expanding capabilities across customer data, automation, generative AI and AI search.

HKT Unveils 3.2Tbps AI Data Centre Network

  HKT Unveils 3.2Tbps AI Data Centre Network to Power Hong Kong's AI Growth

  • by Martech Desk
  • Jul 18, 2026

HKT has launched a 3.2Tbps AI data centre interconnect network to enable low-latency connectivity and support next-generation AI workloads across Hong Kong.

This is an AI-generated image.

  Xi Jinping Urges Global AI Collaboration as Tech Rivalry Intensifies

  • by Martech Desk
  • Jul 18, 2026

China has called for greater global AI cooperation while opposing security-driven technology restrictions at the 2026 World AI Conference in Shanghai.

Google AI Mode Now Connects with Canva, Instacart and YouTube Music

  Google AI Mode Now Connects with Canva, Instacart and YouTube Music

  • by Martech Desk
  • Jul 18, 2026

Google has expanded AI Mode with Canva, Instacart and YouTube Music integrations, enabling users to create designs, playlists and grocery carts directly from Search.

Publicis Raises 2026 Growth Forecast

  Publicis Raises 2026 Growth Forecast on Strong AI Marketing Demand

  • by Martech Desk
  • Jul 18, 2026

Publicis has raised its 2026 growth outlook after strong Q2 results, driven by AI-powered marketing demand, new client wins and continued momentum in India.

SwitchOn Raises $8 Million

  SwitchOn Raises $8 Million to Expand Physical AI for Manufacturing

  • by Martech Desk
  • Jul 18, 2026

SwitchOn has raised $8 million in a pre-Series B round to expand its Physical AI platform, strengthen R&D and scale AI-powered manufacturing quality inspection globally.

Cognizant to Hire 1,500 US Graduates by 2026

  Cognizant to Hire 1,500 US Graduates by 2026 to Expand AI Workforce

  • by Martech Desk
  • Jul 18, 2026

Cognizant will hire 1,500 US graduates by the end of 2026 as it expands its AI talent pipeline and strengthens capabilities across digital engineering and emerging technologies.

Suno Hack Raises Fresh Questions Over AI Music Training Data

  Suno Hack Raises Fresh Questions Over AI Music Training Data

  • by Martech Desk
  • Jul 17, 2026

Leaked data from a Suno security breach suggests the AI music platform scraped content from YouTube Music and other services, adding to ongoing copyright scrutiny.

Kana Survey

  70% of Enterprises Already Run AI Marketing Agents, Kana Survey Finds

  • by Martech Desk
  • Jul 16, 2026

A new Kana survey finds 70% of enterprises already use AI marketing agents, while governance, ownership and data readiness remain key challenges.

TCS Launches NVIDIA Powered Engineering Lab

  TCS Launches NVIDIA Powered Engineering Lab for AI Driven Mobility

  • by Martech Desk
  • Jul 16, 2026

TCS has launched a NVIDIA powered Autonomous Engineering Lab to accelerate AI driven vehicle development, digital twins and software defined mobility.

Spotify Rolls Out 'Talk to Spotify' AI Assistant

  Spotify Rolls Out 'Talk to Spotify' AI Assistant for Premium Users

  • by Martech Desk
  • Jul 16, 2026

Spotify has launched its AI assistant, allowing Premium users to discover music, podcasts and audiobooks through natural language conversations.

Anthropic Introduces Rupee Pricing for Claude in India

  Anthropic Introduces Rupee Pricing for Claude in India

  • by Martech Desk
  • Jul 15, 2026

Anthropic has introduced rupee pricing for Claude, making its AI platform more accessible as India becomes one of the company's fastest growing markets.

Ajay Ravindran, VP, Brand Intelligence, Pipaltree.ai

  Pipaltree.ai Appoints Ajay Ravindran as VP, Brand Intelligence

  • by Martech Desk
  • Jul 15, 2026

Pipaltree.ai has appointed Ajay Ravindran as Vice President, Brand Intelligence to accelerate enterprise adoption of its AI powered Actionable Brand Intelligence platform.

JSW Paints Introduces AI Paint Visualizer for Homeowners

  JSW Paints Introduces AI Paint Visualizer for Homeowners

  • by Martech Desk
  • Jul 15, 2026

JSW Paints has launched an AI powered Paint Visualizer that helps homeowners preview colours and receive personalised recommendations before painting.

NTT DATA Business Solutions Opens GCC

  NTT DATA Business Solutions Opens Global Capability Centre in Visakhapatnam

  • by Martech Desk
  • Jul 15, 2026

NTT DATA Business Solutions has opened a new Global Capability Centre in Visakhapatnam to expand AI, cloud and enterprise technology services.

Mistral Introduces Robostral

  Mistral Introduces Robostral Navigate to Power AI Driven Robots

  • by Martech Desk
  • Jul 15, 2026

Mistral has launched Robostral Navigate, an AI model that enables robots to navigate using a single RGB camera and natural language instructions.

HCLTech

  HCLTech Approves ₹3,500 Crore Investment for AI Data Centres

  • by Martech Desk
  • Jul 14, 2026

HCLTech has approved a ₹3,500 crore investment to build AI ready data centres and strengthen enterprise AI infrastructure and high performance computing capabilities.

Siemens Launches AI Ready SINUMERIK ONE CNC Platform

  Siemens Launches AI Ready SINUMERIK ONE CNC Platform with Enhanced Cybersecurity

  • by Martech Desk
  • Jul 14, 2026

Siemens has launched an AI ready SINUMERIK ONE CNC platform with enhanced cybersecurity and EU Cyber Resilience Act compliance for smart manufacturing.

Kandou AI Opens Hyderabad Chip Design Hub

  Kandou AI Opens Hyderabad Chip Design Hub to Expand AI Semiconductor Operations in India

  • by Martech Desk
  • Jul 14, 2026

Kandou AI has opened its India chip design headquarters in Hyderabad to expand AI semiconductor engineering and high speed interconnect innovation.

Nandita Godbole

  Mercedes-Benz India Elevates Nandita Godbole as Head of Marketing

  • by Martech Desk
  • Jul 14, 2026

Mercedes-Benz India has promoted Nandita Godbole to Head of Marketing, strengthening its leadership as it expands digital and customer focused marketing initiatives.

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