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Taiwan’s Allegiance Group Plans Major Investment in Karnataka’s Semiconductor Expansion

  Taiwan’s Allegiance Group Plans Major Investment in Karnataka’s Semiconductor Expansion

  • by Martech Desk
  • 3 days ago

Taiwan’s Allegiance Group will invest Rs 1000 crore in Karnataka to boost the state’s semiconductor ecosystem, strengthening India’s push for chip manufacturing.

Marvell to Acquire Celestial AI for 3.5 Billion Dollars

  Marvell to Acquire Celestial AI for 3.5 Billion Dollars for Data Centre Connectivity

  • by Martech Desk
  • 1 week ago

Marvell will acquire Celestial AI for 3.5 billion dollars to advance optical interconnects and scale next generation data centre connectivity for AI workloads.

AI vs Fake Reviews: Can Tech Clean Up India’s Online Ratings?

  AI vs Fake Reviews: Can Tech Clean Up India’s Online Ratings?

  • by Anupama Mitra
  • 1 week ago

AI tools and new BIS guidelines are reshaping India’s response to fake online reviews as platforms, regulators and brands step up efforts to restore trust in digital ratings.

Amazon Expands AI Portfolio with Nova Models

  Amazon Expands AI Portfolio with Nova Models and Customisation Platform Nova Forge

  • by Martech Desk
  • 1 week ago

Amazon launches Nova AI models and Nova Forge, a platform allowing enterprises to customise models with secure data to support advanced, scalable AI adoption.

Amit Dakshini, Alvarez and Marsal

  Alvarez and Marsal appoints Amit Dakshini to Expand Automotive Sector Capabilities

  • by Martech Desk
  • 1 week ago

Alvarez and Marsal appoints industry leader Amit Dakshini to strengthen its automotive consulting practice and expand capabilities in India.

Leonardo Martins, Flutter Brazil, New Head of Media and Martech

  Flutter Brazil Appoints Leonardo Martins as New Head of Media and Martech

  • by Martech Desk
  • 1 week ago

Flutter Brazil has named Leonardo Martins as its new Head of Media and Martech, strengthening its marketing and technology strategy in the region.

Reliance JV Announces 11 Billion Dollar Investment in Andhra Pradesh

  Reliance JV Announces 11 Billion Dollar Investment in Andhra Pradesh

  • by Martech Desk
  • 1 week ago

Reliance, Brookfield and Digital Realty to invest 11 billion dollars in Andhra Pradesh to build large scale AI data infrastructure and 1 GW data centre capacity.

Report Projects 220 Million ChatGPT Subscribers by 2030 Amid Profit Concerns

  Report Projects 220 Million ChatGPT Subscribers by 2030 Amid Profit Concerns

  • by Martech Desk
  • Nov 28, 2025

A new forecast estimates 220 million paying ChatGPT users by 2030, yet OpenAI may still struggle to reach profitability due to rising compute and data center costs.

The Internet Is About to Change: AI Is Now Building a Different Website for Every User

  The Internet Is About to Change: AI Is Now Building a Different Website for Every User

  • by Anupama Mitra
  • Nov 28, 2025

AI driven autonomous personalization is reshaping websites with real time layouts, dynamic content, and unique experiences for every user.

AI Took Over Customer Experience in 2025. These 10 Innovations Show How

  AI Took Over Customer Experience in 2025. These 10 Innovations Show How

  • by Brij Pahwa
  • Nov 28, 2025

AI transformed customer experience in 2025 with predictive service, voice AI, sentiment engines, WhatsApp bots, and autonomous workflows.

India vs Global MarTech

  How India Became the Hottest Battlefield in the Global MarTech War

  • by Brij Pahwa
  • Nov 27, 2025

India emerges as the key battleground in the global MarTech race as global giants and local SaaS players compete with AI, pricing, and innovation for dominance.

This is an AI-generated image.

  United States Launches Genesis Mission to Accelerate AI Driven Scientific Research

  • by Martech Desk
  • Nov 26, 2025

The United States launches the Genesis Mission to expand AI driven scientific discovery, aiming to accelerate research, innovation and national competitiveness.

Google Introduces Nested Learning to Advance Continuous AI Learning Models

  Google Introduces Nested Learning to Advance Continuous AI Learning Models

  • by Martech Desk
  • Nov 24, 2025

Google unveils Nested Learning, a new approach designed to solve AI memory loss and enable more human-like continuous learning across tasks.

AI Agents in Social Media: Auto-Pilot Brand Management

  AI Agents in Social Media: Auto-Pilot Brand Management

  • by Anupama Mitra
  • Nov 24, 2025

AI social agents are transforming brand management by automating replies, monitoring sentiment and optimizing content and media decisions across platforms in real time.

Xiaomi Open-Sources MiMo-Embodied AI Model for Self-Driving and Robotics

  Xiaomi Open-Sources MiMo-Embodied AI Model for Self-Driving and Robotics

  • by Martech Desk
  • Nov 24, 2025

Xiaomi unveils MiMo-Embodied, the first open-source AI model combining autonomous driving and embodied robotics tasks, opening the model for developers globally.

OpenAI Partners with Foxconn to Develop and Manufacture AI Hardware in the United States

  OpenAI Partners with Foxconn to Develop and Manufacture AI Hardware in the United States

  • by Martech Desk
  • Nov 24, 2025

OpenAI teams up with Foxconn to develop and manufacture AI hardware in the US, expanding infrastructure and accelerating AI deployment capabilities.

India’s AgroStar Raises 30 Million Dollars to Strengthen AI Farming Solutions

  India’s AgroStar Raises 30 Million Dollars to Strengthen AI Farming Solutions

  • by Martech Desk
  • Nov 24, 2025

AgroStar secures 30 million dollars to expand AI based agronomy services, strengthen its omnichannel network and scale climate smart farming solutions for Indian farmers.

Major Labels Sign Licensing Deals to Support New AI Music Platforms

  Major Labels Sign Licensing Deals to Support New AI Music Platforms

  • by Martech Desk
  • Nov 24, 2025

Sony, Warner and Universal sign licensing agreements with AI music startup Klay as Warner also settles its dispute with Udio and plans a licensed AI creation platform.

Adobe to Acquire Semrush for 1.9 Billion Dollars to Strengthen AI Driven Marketing

  Adobe to Acquire Semrush for 1.9 Billion Dollars to Strengthen AI Driven Marketing

  • by Martech Desk
  • Nov 23, 2025

Adobe is acquiring Semrush for 1.9 billion dollars to expand its AI powered search and marketing capabilities across its digital experience portfolio.

PNY Sets Up Local RMA Centre in India for NVIDIA GeForce and Professional GPUs

  PNY Sets Up Local RMA Centre in India for NVIDIA GeForce and Professional GPUs

  • by Martech Desk
  • Nov 21, 2025

PNY establishes a local RMA facility in India for NVIDIA GeForce and NVIDIA Professional GPUs, aiming to improve turnaround times and service support for Indian customers.

Brands Race to Build First Party Data Moats as Privacy Crackdown Reshapes Marketing

  Brands Race to Build First Party Data Moats as Privacy Crackdown Reshapes Marketing

  • by Brij Pahwa
  • Nov 20, 2025

Brands accelerate first-party data strategies as privacy laws tighten. With cookies fading and DPDP enforcement rising, companies invest in consent-led data, CDPs, and AI-driven personalisation.

The Battle for the AI Customer: How Brands Are Building Always On, Self Learning Funnels

  The Battle for the AI Customer: How Brands Are Building Always On, Self Learning Funnels

  • by Martech Desk
  • Nov 20, 2025

AI is reshaping marketing funnels as brands build always-on, self-learning systems that adapt to real-time customer behavior across channels.

Zoho updates Zoho One with expanded AI context and unified experience features

  Zoho updates Zoho One with expanded AI context and unified experience features

  • by Martech Desk
  • Nov 20, 2025

Zoho has rolled out a major update to Zoho One, adding AI-powered context intelligence, deeper integrations and a unified experience to help enterprises improve collaboration and decision making.

xAI updates Grok to version 4.1 with Enhanced Reasoning and Creative Skills

  xAI updates Grok to version 4.1 with Enhanced Reasoning and Creative Skills

  • by Martech Desk
  • Nov 19, 2025

xAI launches Grok 4.1, showing improved reasoning, creativity and emotional responses, with benchmark gains over earlier models and competitive results against leading AI systems.

Jeff Bezos Named Co-Chief Executive of AI Startup Project Prometheus

  Jeff Bezos Named Co-Chief Executive of AI Startup Project Prometheus

  • by Anupama Mitra
  • Nov 18, 2025

Jeff Bezos joins Project Prometheus as co-CEO in his first operational role since Amazon, with the AI startup backed by $6.2 billion and focused on engineering and manufacturing.

Accenture Invests in Alembic to Expand Causal AI Capabilities for Marketing Measurement

  Accenture Invests in Alembic to Expand Causal AI Capabilities for Marketing Measurement

  • by Martech Desk
  • Nov 18, 2025

Accenture has invested in Alembic to strengthen its causal AI capabilities and advance data-driven marketing measurement for global enterprises.

Primus Partners Announces Strategic Alliance with Data Safeguard

  Primus Partners Announces Strategic Alliance with Data Safeguard

  • by Martech Desk
  • Nov 18, 2025

Primus Partners teams up with Data Safeguard to advance privacy automation, responsible AI adoption, and regulatory readiness across India, the Middle East, and the US.

Lenskart Showcases Live Demo of New AI Powered Smart Glasses

  Lenskart Showcases Live Demo of New AI Powered Smart Glasses

  • by Martech Desk
  • Nov 17, 2025

Lenskart unveils an AI powered smart glasses prototype during a live demo by Peyush Bansal, highlighting new capabilities and the brand’s push into intelligent eyewear technology.

AI x Retail: How Brands Are Designing 24/7 Autonomous Customer Journeys

  AI x Retail: How Brands Are Designing 24/7 Autonomous Customer Journeys

  • by Anupama Mitra
  • Nov 16, 2025

AI is reshaping Indian retail with autonomous journeys across discovery, service, logistics, and stores, blending automation with human experience.

Disney to Introduce AI Generated User Content on Disney Plus

  Disney to Introduce AI Generated User Content on Disney Plus

  • by Martech Desk
  • Nov 16, 2025

Disney plans to add AI generated user content to Disney Plus as part of its digital expansion, focusing on engagement, creativity, and safe content experiences.

Firefox Introduces AI Window With Focus on User Control and Privacy

  Firefox Introduces AI Window With Focus on User Control and Privacy

  • by Martech Desk
  • Nov 16, 2025

Firefox launches an AI Window that prioritises user control and privacy, offering a customisable alternative to mainstream AI-powered browsing tools.

NDTV Appoints Koreel Lahiri as Chief of Strategy and Innovation

  NDTV Appoints Koreel Lahiri as Chief of Strategy and Innovation

  • by Martech Desk
  • Nov 15, 2025

NDTV has appointed Koreel Lahiri as Chief of Strategy and Innovation to lead digital growth, product expansion and next generation content initiatives.

Can AI Really Replace Media Planners? What Indian Advertisers Are Learning

  Can AI Really Replace Media Planners? What Indian Advertisers Are Learning

  • by Anupama Mitra
  • Nov 14, 2025

AI is reshaping India’s media planning, boosting efficiency and audience insights while keeping human judgement central. Here’s how agencies and advertisers are adapting.

Vamsi Murthy, Senior Director and Head of Marketing, Netflix India

  Vamsi Murthy Joins Netflix as Senior Director and Head of Marketing for India

  • by Martech Desk
  • Nov 14, 2025

Netflix appoints Vamsi Murthy as Senior Director and Head of Marketing for India to strengthen its brand and audience strategy in the region.

9 in 10 Indian SMBs now bet on AI - with Tier-2 cities taking the lead: LinkedIn Study

  9 in 10 Indian SMBs now bet on AI - with Tier-2 cities taking the lead: LinkedIn Study

  • by Martech Desk
  • Nov 13, 2025

AI adoption among Indian SMBs surges as 9 in 10 businesses invest in automation, analytics, hiring tools, and marketing tech, led by fast-growing Tier-2 cities.

Clicks To Keys: How Martech Is Rewiring India’s Real Estate and Auto Journeys

  Clicks To Keys: How Martech Is Rewiring India’s Real Estate and Auto Journeys

  • by Anupama Mitra
  • Nov 13, 2025

Digital-first car and property buyers are reshaping India’s auto and real estate funnels. Martech, CRM, AI and WhatsApp journeys now drive discovery, qualification and conversions.

From CRM to CXM: How AI Is Creating Continuous Experience Loops

  From CRM to CXM: How AI Is Creating Continuous Experience Loops

  • by Anupama Mitra
  • Nov 13, 2025

AI is helping Indian brands evolve from CRM to CXM, creating connected, real-time customer experience loops that unify marketing, sales, and service for measurable ROI and trust.

Google Expands AI Infrastructure in India with Trillium TPUs, Gemini Capacity

  Google Expands AI Infrastructure in India with Trillium TPUs, Gemini Capacity

  • by Martech Desk
  • Nov 12, 2025

Google introduces Trillium TPUs and expands AI infrastructure in India to power local innovation, research, and data sovereignty initiatives.

How Multimodal AI is Redefining the Future of Customer Engagement

  How Multimodal AI is Redefining the Future of Customer Engagement

  • by Anupama Mitra
  • Nov 12, 2025

Multimodal AI is reshaping customer engagement by combining text, voice, image, and video insights to deliver real-time, personalized, and emotionally intelligent brand interactions across industries.

Bengaluru’s Tech Expansion faces Growing Challenges from Deepening Water Crisis

  Bengaluru’s Tech Expansion faces Growing Challenges from Deepening Water Crisis

  • by Martech Desk
  • Nov 11, 2025

Bengaluru’s rapid tech and infrastructure growth is straining its water resources, prompting calls for sustainable urban and industrial water management.

Jio extends free Google AI Pro access to all users across age groups

  Jio Extends free Google AI Pro Access to all Users Across Age Groups

  • by Martech Desk
  • Nov 10, 2025

Reliance Jio expands free Google AI Pro offer, bringing Gemini Live and AI tools to all users in India.

Coca-Cola’s AI-generated Christmas Ad Draws Mixed Reactions from Global Audiences

  Coca-Cola’s AI-generated Christmas Ad Draws Mixed Reactions from Global Audiences

  • by Martech Desk
  • Nov 10, 2025

Coca-Cola’s new AI-created Christmas campaign receives mixed public response, reigniting debate on creativity and authenticity in advertising.

Paytm Launches AI travel Assistant and Loyalty Program with Digital Gold Rewards

  Paytm Launches AI travel Assistant and Loyalty Program with Digital Gold Rewards

  • by Martech Desk
  • Nov 10, 2025

Paytm launches an AI-powered travel assistant and a gold-backed loyalty program, enabling users to redeem reward points for digital gold.

AI reshapes SEO strategies as Indian businesses embrace data-driven digital growth

  AI reshapes SEO strategies as Indian businesses embrace data-driven digital growth

  • by Martech Desk
  • Nov 9, 2025

AI is transforming SEO in India, driving businesses to adopt data-led and automated strategies for improved online visibility and performance.

How AI Is Powering India’s Small Business Marketing Revolution

  Smarter, Faster, Cheaper: How AI Is Powering India’s Small Business Marketing Revolution

  • by Anupama Mitra
  • Nov 9, 2025

AI is transforming India’s small business marketing by making advertising smarter, content faster, and customer engagement more personal without large budgets.

Microsoft forms Superintelligence team under Mustafa Suleyman

  Microsoft forms Superintelligence team under Mustafa Suleyman to advance human-centered AI

  • by Martech Desk
  • Nov 8, 2025

Microsoft appoints Mustafa Suleyman to lead its Superintelligence team, unifying AI research and safety to pursue human-centered artificial intelligence.

Sharad Agarwal,  India Head, Tesla

  Tesla appoints Sharad Agarwal as India Head to drive electric mobility operations

  • by Martech Desk
  • Nov 7, 2025

Tesla appoints former Lamborghini India head Sharad Agarwal to lead its India operations, signaling a stronger focus on local EV expansion and strategy.

OpenAI hits the 1 million business-customer milestone

  OpenAI hits the 1 million business-customer milestone

  • by Martech Desk
  • Nov 7, 2025

OpenAI announces that over 1 million paying business customers are now using its platform, marking its fastest enterprise growth to date.

AI Writing Is Changing Marketing Faster Than You Think

  AI Writing Is Changing Marketing Faster Than You Think

  • by Anupama Mitra
  • Nov 6, 2025

AI writing tools are transforming how Indian marketers plan, draft, and test content-blending speed, personalization, and compliance while keeping the human brief and brand voice at the center.

MoEngage raises $100 million to accelerate AI-led expansion

  MoEngage raises $100 million to accelerate AI-led expansion

  • by Martech Desk
  • Nov 6, 2025

MoEngage secures $100 million funding led by Goldman Sachs and A91 Partners to scale its AI-powered marketing and customer engagement platform globally.

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