Spotify will introduce AI Persona badges from mid-September and exclude labelled AI-generated artist identities from editorial and algorithmic recommendations by default.
AI is making streaming TV advertising more accessible by simplifying planning, creative production, targeting and measurement, helping connected TV reach marketers of every size.
Netflix says generative AI was used in around 300 titles this year, with the company maintaining that AI supports creators rather than replacing them.
Spotify has launched its AI assistant, allowing Premium users to discover music, podcasts and audiobooks through natural language conversations.
JioHotstar has partnered with VDO.AI to introduce AI powered real time contextual advertising across Connected TV and OTT streaming platforms.
JioStar is expanding AI on JioHotstar with conversational search, personalised content discovery and in app shopping to enhance viewer engagement.
Tejkarran Singh Bajaj rejoins ZEE5 as Business Head, AI and Innovation, as the platform strengthens its content, technology and growth strategy amid rising OTT competition.
Netflix is expanding its AI strategy with new discovery features designed to help viewers find relevant content more quickly and easily.
ZEE5 has promoted Apoorva Mehandiratta to Vice President Marketing, expanding her leadership role across Hindi and Marathi content portfolios.
YouTube has introduced AI-powered podcast recommendations and automatic playback speed controls to improve podcast discovery and listening experiences.
LiveOne is expanding its partnership with Tesla while investing further in AI-powered audio experiences and connected car entertainment.
Spotify has introduced AI-powered Q&A and podcast briefing tools to improve discovery, listener engagement and content accessibility.
Spotify and Universal Music have signed a deal involving AI-generated cover songs as the music industry adapts to generative AI trends.
Netflix India has appointed Nikita Arya as Marketing Manager for films and series as streaming platforms strengthen content marketing strategies.
Spotify has introduced a ‘Verified’ badge to help users distinguish human artists from AI generated content on the platform.
Spotify is testing a tool to prevent AI-generated music from being wrongly attributed to real artists on its platform.
Apple Music may introduce transparency tags to label AI generated songs, helping listeners distinguish between human created and AI produced music.
OpenAI and Reliance will integrate AI-powered conversational search into JioHotstar, enhancing content discovery across India’s streaming platform.
Spotify is testing a new AI powered Prompted Playlists feature that lets users describe what they want to hear and generates customised playlists.
IBM plans to acquire Confluent for 11 billion dollars to expand its cloud, data streaming and AI service capabilities for enterprise clients.
Disney plans to add AI generated user content to Disney Plus as part of its digital expansion, focusing on engagement, creativity, and safe content experiences.
Spotify has removed 75 million AI-generated spam tracks to combat music fraud, aiming to protect artists and restore trust in streaming platforms.
