Quickplay has launched Live Operations, a cloud-native platform designed to bring live broadcast and OTT channel management into a single console, as broadcasters increasingly look to artificial intelligence and automation to manage complex live workflows.
The platform combines scheduling, signal control, advertising operations, content clipping and monitoring within a centralised control environment. It is targeted at broadcasters, streaming companies, news organisations, sports rights holders and operators managing multiple live-linear and FAST channels.
Quickplay said Live Operations uses AI across different stages of the broadcast workflow rather than limiting its use to individual functions. The company is positioning the platform as a way for operators to connect processes that have traditionally been handled through separate systems.
The platform includes scheduling and electronic programme guide management, allowing operators to manage live events, video-on-demand assets, replays and other programming from one location. It can also identify scheduling conflicts and gaps before content goes live.
For live channel operations, users can control input switching, insert slates, trigger fallback feeds and manage channel start and stop functions. Automated fallback capabilities are designed to respond when a live signal drops below configured health thresholds by switching to a pre-selected video asset.
Advertising is another area where Quickplay is applying automation. Live Operations supports SCTE-35 cue management for ad breaks and provides real-time metadata that can be used in advertising decision-making.
The platform also includes an AI-supported Live-to-VOD and Clip Factory. According to Quickplay, the system can analyse recordings of live events and automatically turn them into short, branded clips with accompanying metadata for distribution across social, vertical video and syndication channels.
Monitoring tools provide operators with real-time visibility across the live delivery chain through the same interface.
Quickplay co-founder and Chief Business Officer Paul Pastor said AI is already being used across areas such as metadata, content packaging and advertising decision-making, but these functions often remain disconnected. The company's approach is to orchestrate AI across a broader broadcast workflow.
Live Operations forms part of Quickplay's wider Content to Value Operating System and sits within its Stream engine, which supports live, VOD, catch-up and virtual channels.
Quickplay plans to publicly showcase the platform at IBC 2026 in Amsterdam. The launch comes as broadcasters and streaming operators increasingly explore AI not only for content generation and recommendations, but also for the operational infrastructure behind live media delivery.
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