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Tags: Personalization

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  • Personalization
Lyxity launches AI content platform targeting faster production & safer personalization

  Lyxity launches AI content platform targeting faster production and safer personalization

  • by Martech Desk
  • 6 days ago

Lyxity launches an AI content platform for planning, creation, personalization and governance, with enterprise integrations and brand-safety controls for multilingual, multi-channel campaigns.

Todd Parsons, Chief Product Officer & President, Performance Media, Criteo

  “AI Will Be a Channel, Not a Replacement for Humans”: Todd Parsons, Criteo

  • by Anupama Mitra
  • 1 week ago

Criteo’s Todd Parsons on AI’s role in commerce, data privacy, regulation, and why performance-first personalization will define the future of retail media.

Tambourine Unveils Native Personalization Tools

  Tambourine Unveils Native Personalization Tools to Simplify Hotel Bookings

  • by Martech Desk
  • 1 week ago

Tambourine launches a personalization platform and Reserv Encore booking engine to deliver frictionless, pop-up-free hotel booking experiences for the digital-first hospitality sector.

7 Ways AI is Reshaping Customer Journeys in 2025

  7 Ways AI is Reshaping Customer Journeys in 2025

  • by Anupama Mitra
  • 1 week ago

7 ways AI is transforming customer journeys in 2025, from personalization and agentic workflows to privacy-by-design, with lessons on how brands can balance automation and human oversight.

5 Trends That Will Define the Next Decade

  The Future of AI in Advertising: 5 Trends That Will Define the Next Decade

  • by Anupama Mitra
  • Aug 23, 2025

AI will reshape advertising with hyper-personalization, generative tools, predictive analytics, regulation, and immersive experiences over the next decade.

Google Expands AI Mode Globally with New Agentic Features

  Google Expands AI Mode Globally with New Agentic Features

  • by Martech Desk
  • Aug 22, 2025

Google expands AI Mode to 180 countries with new agentic features, enabling restaurant bookings, personalization, and proactive task handling with privacy safeguards.

Taboola Research Reveals AI & Personalization Lead in 2025

  Taboola Research Reveals AI & Personalization Lead in 2025 for Insurance Marketing Trends

  • by Martech Desk
  • Jul 23, 2025

Taboola’s 2025 study shows AI and personalization are redefining insurance marketing, boosting ROI and customer engagement.

Pocket FM Leverages AI and Drive 68% Revenue Growth

  Pocket FM Leverages AI to Cut Costs and Drive 68% Revenue Growth

  • by Martech Desk
  • Jul 23, 2025

Pocket FM uses AI to cut production costs and boost revenue by 68%, generating 50,000+ audio shows across global markets.

Flamel AI Launches Social Ad Tools

  Flamel AI Launches Social Ad Tools for Multi-Location Brands

  • by Martech Desk
  • Jul 22, 2025

Flamel AI launches AI-powered social ad tools to help multi-location brands personalize campaigns at scale across platforms.

AI-Powered OOH Advertising Gains Ground

  AI-Powered OOH Advertising Gains Ground with Hyper-Personalized Data Strategies

  • by Martech Desk
  • Jul 21, 2025

AI is revolutionizing Out-of-Home advertising with data-driven personalization, real-time content optimization, and mobile retargeting strategies.

NimbleEdge launches DeliteAI

  NimbleEdge Launches Open-Source Agentic AI Platform for Mobile Devices

  • by Martech Desk
  • Jul 13, 2025

NimbleEdge launches DeliteAI, the world’s first open-source agentic AI platform for mobile devices, enabling privacy-first, on-device intelligent apps.

How AI Is Supercharging Traditional Marketing?

  "Old Meets New: Why AI Is Making Traditional Marketing Smarter"

  • by Martech Desk
  • Jul 13, 2025

AI is not replacing traditional marketing—it’s enhancing it. Discover how AI tools empower human creativity, personalization, and strategic decision-making.

Sports Fans are Turning to AI or GenAI

  Over Half of Sports Fans are Turning to AI or GenAI for More Personalized Content

  • by Martech Desk
  • Jul 1, 2025

Over 50% of sports fans now use AI for personalized content, with rising demand for immersive, data-rich digital experiences, says Capgemini report.

7 Martech Trends of 2025

  7 Martech Trends Reshaping the Future of Marketing in 2025

  • by Martech Desk
  • Jun 23, 2025

Explore 7 Martech trends shaping the future of marketing with AI, data, and performance storytelling driving deeper engagement, personalization, and ROI.

AI Food Marketing

  The Rise of AI in Food Marketing: A Recipe for Hyper-Personalization

  • by Anupama Mitra
  • Jun 12, 2025

AI is reshaping food marketing in India through personalization, predictive analytics, and region-specific consumer engagement strategies.

AI Chat Marketing

  89% Consumers Want Value, Not Chat: New Report Highlights Misalignment in AI Marketing

  • by Martech Desk
  • Jun 6, 2025

Consumers prefer AI to offer deals and utility over chat. Report urges brands to focus on value-based personalization.

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