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Martech Summit

  Martech Summit & Awards 2025 Set to Bring India’s Top Martech Leaders Under One Roof

  • by Martech Desk
  • 2 days ago

The full-day summit will feature conversations on the future of customer experience, agentic AI, data strategy, creativity, automation, & the changing role of marketing leadership

Societe Generale

  HR Must Blend Data and Intuition in the Age of AI: Mukta Arya, CHRO APAC, Société Générale

  • by Brij Pahwa
  • 6 days ago

For us, as an international bank, talk about AI began a few years ago, and we even created a group called SoGen AI to explore AI use cases for our daily banking operations.

Lenovo

  Hybrid AI, Dead Data & the Next Wave of Marketing: Global CMO of Lenovo on What Comes Next

  • by Brij Pahwa
  • 1 week ago

The long term “North Star” is a world where every function in the company, from supply chain to marketing, has platforms with agents and decision tools that make work more intelligent.

Zerodha Invests 5 Million Dollars in Tijori to Expand AI Market Intelligence Capabilities

  Zerodha Invests 5 Million Dollars in Tijori to Expand AI Market Intelligence Capabilities

  • by Martech Desk
  • 1 week ago

Zerodha invests 5 million dollars in Tijori to support the expansion of its AI driven market intelligence and analytics platform.

MapmyIndia Partners with Zoho CRM to Offer Integrated Location Intelligence for Businesses

  MapmyIndia Partners with Zoho CRM to Offer Integrated Location Intelligence for Businesses

  • by Martech Desk
  • Nov 27, 2025

MapmyIndia integrates its location intelligence platform with Zoho CRM to help businesses improve customer insights, logistics optimisation and field operations.

Ashish Bajaj

  Ashish Bajaj: Why Emotions Plus Data Will Redefine the Future of Martech in the Age of AI

  • by Brij Pahwa
  • Nov 24, 2025

In this conversation, he discusses first party data, AI driven personalization, DPDP, AI agents, and what the next five years will look like for modern marketing.

Clevertap

  AI Is About To Change How Every Indian Buys Anything: Anand Jain, CleverTap

  • by Brij Pahwa
  • Nov 19, 2025

Interview with Anand Jain, Co-Founder and CMO, CleverTap by Brij Pahwa, Editorial Lead, e4m and MartechAI.com

Martech

  Martech Magic: How Coca-Cola, Netflix and Others Are Turning Data into Dollars

  • by Brij Pahwa
  • Nov 18, 2025

Marketing teams are reaching the same conclusion: combining data, AI and automation turns every customer click into higher engagement and sales

Sachin Katti, Lead Compute Infrastructure for AGI, OpenAI

  Intel’s AI Chief Sachin Katti Joins OpenAI to Lead Compute Infrastructure for AGI

  • by Martech Desk
  • Nov 12, 2025

Sachin Katti, former AI chief at Intel, joins OpenAI to head compute infrastructure for AGI, focusing on next-generation systems and large-scale AI efficiency.

Microsoft forms Superintelligence team under Mustafa Suleyman

  Microsoft forms Superintelligence team under Mustafa Suleyman to advance human-centered AI

  • by Martech Desk
  • Nov 8, 2025

Microsoft appoints Mustafa Suleyman to lead its Superintelligence team, unifying AI research and safety to pursue human-centered artificial intelligence.

Vasundhara Mudgil, OpenAI, India Communications Lead

  OpenAI appoints Vasundhara Mudgil as India Communications Lead

  • by Martech Desk
  • Nov 8, 2025

Vasundhara Mudgil joins OpenAI as India Communications Lead, bringing nearly two decades of experience in media and technology communications.

Martech Playbook

  Dr Ashish Bajaj announces The MarTech Playbook, now open for pre-order

  • by Martech Desk
  • Nov 7, 2025

The book focuses on practical frameworks that can support marketers through different stages of MarTech maturity.

India unveils AI Governance Guidelines under IndiaAI Mission

  India unveils AI Governance Guidelines under IndiaAI Mission

  • by Martech Desk
  • Nov 6, 2025

India’s MeitY launches comprehensive AI Governance Guidelines focused on human-centred, responsible AI ahead of India-AI Impact Summit 2026.

Anu Sehgal

  India’s AI Revolution Is Going Local - And It’s Changing How Brands Connect

  • by Anu Sehgal
  • Oct 25, 2025

In a country like India, making ads in regional languages reaches a far bigger audience in comparison to ads made in English.

Will AI Kill Market Research or Make It Smarter? India’s Insights Industry Weighs In

  Will AI Kill Market Research or Make It Smarter? India’s Insights Industry Weighs In

  • by Anupama Mitra
  • Oct 24, 2025

AI is transforming India’s $3.2B market research industry — not replacing it, but making insights faster, smarter, and more data-driven.

AI Workforce

  How AI Is Powering 40% of Indian Marketers’ Daily Work

  • by Brij Pahwa
  • Oct 22, 2025

Forty percent of Indian workers already use AI-related skills on the job, and marketing departments are no exception.

Humans Expands Page Intelligence to Strengthen Invalid Traffic Detection

  Humans Expands Page Intelligence to Strengthen Invalid Traffic Detection

  • by Martech Desk
  • Oct 8, 2025

Humans enhances Page Intelligence to improve invalid traffic detection, helping advertisers protect budgets and boost campaign performance.

Martech ROI

  India’s MarTech Billions: Who’s Really Getting ROI, and Who’s Just Spending?

  • by Brij Pahwa
  • Oct 1, 2025

The biggest returns are flowing to companies that connect media with commerce data, compress creative production cycles, and bake experimentation into daily workflows.

martech spends

  India’s MarTech money surge: who is getting real ROI and who is not

  • by Brij Pahwa
  • Sep 25, 2025

A growing majority now report that more than one sixth of their marketing spend goes into platforms, analytics, data pipelines, and workflow tools.

OpenAI Rolls Out GPT-5 Codex to Advance AI-Powered Coding

  OpenAI Rolls Out GPT-5 Codex to Advance AI-Powered Coding

  • by Martech Desk
  • Sep 17, 2025

OpenAI launches GPT-5 Codex, its most advanced AI coding model yet, bringing agentic programming, tool integrations, and improved accuracy to developers worldwide.

Experts Predict Arrival of AGI by 2027, Sparking Global Debate

  Experts Predict Arrival of AGI by 2027, Sparking Global Debate

  • by Martech Desk
  • Sep 17, 2025

AI experts predict AGI could emerge by 2027, raising debates on readiness, ethics, and global impact as industries and governments prepare for transformative change.

kamaljit anand

  Agentic AI Is the Marketer’s New Power Tool for 2025: Kamaljit Anand

  • by Brij Pahwa
  • Sep 15, 2025

Campaigns need to be hyper-personalized and even hyper-local,” says Anand, pointing to examples where CPG brands created over 1,200 ad variants to see which performed best.

Databricks Backs Ex-Intel AI Chief Naveen Rao’s New Hardware Startup

  Databricks Backs Ex-Intel AI Chief Naveen Rao’s New Hardware Startup

  • by Martech Desk
  • Sep 15, 2025

Databricks invests in ex-Intel AI chief Naveen Rao’s new startup, signaling a push to develop advanced AI hardware for scalable, efficient enterprise adoption.

ADMA Launches AI Training for 29 Marketers to Build Industry-Ready Skills

  ADMA Launches AI Training for 29 Marketers to Build Industry-Ready Skills

  • by Martech Desk
  • Sep 10, 2025

ADMA launches AI training for 29 senior marketers, aiming to bridge the skills gap and prepare the industry for responsible, effective adoption of artificial intelligence.

Visa Expands Intelligent Commerce Capabilities

  Visa Expands Intelligent Commerce Capabilities with New MCP Server and Agent Toolkit

  • by Martech Desk
  • Sep 7, 2025

Visa launches MCP Server and Agent Toolkit to power secure, AI-driven agentic commerce, enabling developers and businesses to integrate intelligent payment experiences.

This is an AI-generated image.

  Narayana Health Introduces AI Tool to Reduce Doctors’ Paperwork

  • by Martech Desk
  • Aug 25, 2025

Narayana Health launches AI tool AIRA to reduce doctors’ paperwork, improve patient data management, and streamline hospital workflows while ensuring compliance and efficiency.

Arun Arora- Director Chetak Foundation, Academician & Columnist

  Can AI Rescue India’s Youth from Unemployment? 12 Million Jobs Might Be the Answer

  • by Arun Arora, Director Chetak Foundation
  • Aug 22, 2025

India’s youth face AI-driven disruption. While automation risks job losses, strategic adoption, skilling, and creative industries could turn the challenge into opportunity.

agentic ai

  5 Ways Agentic AI Will Change Your Life Forever

  • by Brij Pahwa
  • Aug 21, 2025

Agentic AI is quietly entering daily life, reshaping how we work, shop, and interact with technology.

Yatnesh Pandey

  Why Marketing Is About to Be Your Business’s Secret Weapon in Chaos

  • by Yatnesh Pandey
  • Aug 20, 2025

Guest Column: Yatnesh Pandey, VP-Marketing, GreenPly Industries, shares how marketing can help businesses stay relevant, resilient, and growth-focused in uncertain times

Tredence Launches “Milky Way” AI Agent System

  Tredence Launches “Milky Way” AI Agent System to Power Enterprise Decision-Making

  • by Martech Desk
  • Aug 20, 2025

Tredence launches Milky Way, an AI agent system designed to deliver autonomous decision intelligence, enabling enterprises to optimize operations and scale smarter decisions.

EY India Appoints Gaurav Bhalotia as CTO

  EY India Appoints Gaurav Bhalotia as CTO to Drive Aggressive AI Expansion

  • by Martech Desk
  • Aug 19, 2025

EY India appoints Gaurav Bhalotia as CTO to lead its AI-driven expansion, marking a strategic push toward technology-led consulting and digital transformation in India.

Meta Acquires AI Audio Startup Waveforms

  Meta Acquires AI Audio Startup Waveforms to Boost Superintelligence Ambitions

  • by Martech Desk
  • Aug 10, 2025

Meta acquires AI audio startup Waveforms to strengthen its AI capabilities, aiming to expand innovations in speech, sound, and superintelligence technologies.

Mo Gawdat warns AI could eliminate white‑collar jobs

  Former Google Executive Warns AI Will Collapse White‑Collar Jobs and Middle Class by 2027

  • by Martech Desk
  • Aug 7, 2025

Ex‑Google executive Mo Gawdat warns AI could eliminate white‑collar jobs and erase the middle class by 2027, calling for urgent policy action.

Deepak Oram

  How MarTech Powers HDFC Bank’s CX: A Deep Dive with Deepak Oram

  • by Brij Pahwa
  • Aug 6, 2025

From stitched stacks to ethical AI, here’s how India's largest private bank builds magical customer experiences at scale.

This is an AI-generated image.

  Perplexity Faces Backlash for Alleged AI Web Scraping Violations

  • by Martech Desk
  • Aug 5, 2025

Perplexity AI under fire for allegedly bypassing anti-scraping protocols; Cloudflare likens behavior to cyberattacks.

Apple Reportedly Building AI-Powered Search Experience

  Apple Reportedly Building AI-Powered Search Experience with Secret ‘Answers’ Team

  • by Martech Desk
  • Aug 4, 2025

Apple is developing a ChatGPT-style AI search tool via a secret 'Answers' team, aiming to build a native alternative to Google Search within its ecosystem.

Zoho CEO Sridhar Vembu: AI Boosting Engineer Productivity

  Zoho CEO Sridhar Vembu: AI Boosting Engineer Productivity, Not Replacing Jobs

  • by Martech Desk
  • Aug 3, 2025

Zoho CEO Sridhar Vembu says AI boosts engineer productivity by 20%, emphasizes augmentation over replacement in India’s tech landscape.

Fractal Launches Cogentiq: Agentic AI Platform

  Fractal Launches Cogentiq: Agentic AI Platform to Power Enterprise Decision Intelligence

  • by Martech Desk
  • Aug 2, 2025

Fractal launches Cogentiq, an agentic AI platform built to scale enterprise decision intelligence through autonomous, secure, and explainable AI agents.

Gunjan Khetan

  AI’s Quiet Revolution in Bharat: No Screens, No Data, Still Marketing | CMO Speaks

  • by Brij Pahwa
  • Aug 1, 2025

Gunjan Khetan on using AI to reach rural audiences, marketing without digital access, and the new skillset every brand leader needs to thrive.

Pooja Baid

  What's AI's Impact on Your Appliances, Ads, and Daily Decisions: Pooja Baid, CMO, Versuni

  • by Brij Pahwa
  • Jul 30, 2025

Versuni CMO Pooja Baid explains how AI is transforming product experiences, personalization, and marketing at scale

Intel Cuts 15% Workforce, Halts Chip Projects

  Intel Cuts 15% Workforce, Halts Chip Projects Amid Mounting Losses and AI Pivot

  • by Martech Desk
  • Jul 29, 2025

Intel slashes 15% of its workforce and suspends multibillion-dollar chip expansion plans as it faces mounting losses. The move aims to revive profitability and strengthen the company’s AI ambitions.

Robert Gilby

  Why AI Won’t Replace You If You Evolve: Robert Gilby on the MarTech Shift

  • by Brij Pahwa
  • Jul 28, 2025

Robert Gilby shares why responsible, human-first AI is key to the future of marketing and how businesses can integrate it practically without losing creativity, fairness, or control.

Meta Appoints ChatGPT Co-Creator as Chief Scientist

  Meta Appoints ChatGPT Co-Creator as Chief Scientist to Lead Superintelligence Lab

  • by Martech Desk
  • Jul 27, 2025

Meta appoints ChatGPT co-creator Shengjia Zhao as Chief Scientist of its new Superintelligence Lab, signaling a deeper push into AGI and advanced AI model development.

Allen Nejah

  Interview with Silicon Valley’s Allen Nejah: AI, Robotics & Building the Apple of India

  • by Brij Pahwa
  • Jul 22, 2025

Allen Nejah talks AI's future, India's tech potential, and Polymatech’s plans to lead the robotics revolution.

HG Insights Unveils AI Copilot

  HG Insights Unveils AI Copilot to Enhance Revenue Growth Intelligence

  • by Martech Desk
  • Jul 20, 2025

HG Insights launches AI Copilot and Market Analyzer to help B2B revenue teams generate real-time insights, prioritize leads, and streamline go-to-market strategies.

Sarthak Hooda - Founder & CEO, Neon Cloud

  How AI-Optimized cloud platforms are revolutionizing enterprise efficiency in 2025

  • by Sarthak Hooda, Founder & CEO, Neon Cloud
  • Jul 16, 2025

AI-powered cloud platforms are transforming enterprise operations with predictive scaling, smart security, and intelligent DevOps for enhanced efficiency and cost optimization in 2025.

Luc Julia

  Interview with Siri Creator: What Apple, OpenAI, and the World Are Getting Wrong About AI

  • by Brij Pahwa
  • Jul 14, 2025

Luc Julia, creator of Siri, warns against the AI arms race, criticizes Big Tech’s obsession with scale, & lays out why smaller, agentic models — not massive LLMs — are the real future of intelligence.

Intel partners with Accenture

  Intel Taps Accenture and AI to Streamline Marketing Operations Amid Workforce Cuts

  • by Martech Desk
  • Jul 12, 2025

Intel partners with Accenture and AI tools to streamline global marketing operations, triggering internal workforce cuts in a strategic realignment.

Auxia Launches AI Analyst Agent

  Auxia Launches AI Analyst Agent to Transform Marketing Campaign Data into Revenue Insights

  • by Martech Desk
  • Jul 10, 2025

Auxia launches AI Analyst Agent to help marketing teams turn campaign data into revenue-driving insights with real-time analytics and intelligent recommendations.

HubSpot vs Salesforce Tools

  Battle of the CRMs: HubSpot vs Salesforce Tools in the Race to AI Supremacy

  • by Anupama Mitra
  • Jul 9, 2025

HubSpot targets SMBs with no-code tools, while Salesforce delivers enterprise-grade automation with Einstein to transform CRM, marketing, and sales.

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