Indian brokerage major Zerodha has invested 5 million dollars in Tijori, a Bengaluru based market intelligence and analytics platform, to support the expansion of its artificial intelligence driven research and insight tools. The investment marks another step in Zerodha’s broader effort to strengthen the digital infrastructure available to retail investors, particularly in areas of structured financial data, company analysis and predictive intelligence.
Tijori, founded in 2021, provides a unified platform that compiles detailed financial and operational data on publicly listed Indian companies. Over the past few years, it has gained traction among analysts, retail traders and portfolio managers who use the platform to study sectoral performance, screen stocks, compare company fundamentals and track evolving industry trends. With a growing user base, the company has increasingly focused on automation and AI models that can interpret complex datasets and summarise relevant insights for users in real time.
The latest funding from Zerodha will be used to scale Tijori’s technology layer, with the priority on enhancing its AI modules that can analyse financial statements, detect corporate changes, track key business signals and sort companies based on growth patterns or risk factors. The firm has indicated that a significant portion of the investment will be directed towards expanding engineering teams and building new analytical products for institutional and retail customers.
According to the companies, the financing round does not alter Tijori’s operating independence. Zerodha’s investment arm has been backing several fintech and data driven companies in recent years, aligning with its philosophy of supporting infrastructure focused startups within India’s capital market ecosystem. The firm has previously stated that reliable market intelligence tools are becoming essential as participation from new age investors continues to rise. The brokerage believes that platforms that simplify financial information using AI can help improve decision making across a wide spectrum of market participants.
Industry observers note that the funding comes at a time when the demand for AI powered research tools has been growing steadily. With more retail investors entering the markets, platforms that offer structured, easy to navigate data are finding a broader audience. Analysts say that Tijori’s strength lies in the depth of its datasets, and that the integration of newer AI capabilities could increase its appeal among users who rely on quick comparative insights rather than lengthy manual searches.
The company currently aggregates thousands of data points across sectors including manufacturing, banking, consumer goods, pharmaceuticals and technology. Its models help investors identify patterns in revenue, profitability, cost structures and product portfolios. With the new capital infusion, Tijori plans to launch additional intelligence layers that can automatically highlight business anomalies, industry changes or emerging opportunities. It is also exploring personalised insight feeds based on user behaviour.
Zerodha’s founders have often highlighted that the next stage of fintech growth will likely come from companies that simplify complex information rather than firms that focus solely on transactional efficiency. They believe that as the market evolves, investors will need better tools that combine accuracy, transparency and speed. The investment in Tijori, according to industry experts, reflects a recognition of this shift toward insight driven financial services.
For Tijori, the funding is expected to accelerate its expansion into new data categories, including supply chain indicators, alternative datasets and operational metrics derived from public disclosures. The firm aims to broaden its coverage so that users can analyse companies not only through traditional financial parameters but also through real time business signals. While the company has not disclosed timelines, it has confirmed that the development of these new categories is already underway.
The partnership between Zerodha and Tijori is also being viewed as part of a broader trend where financial service providers collaborate with data intelligence platforms to enhance user experience. Market experts point out that as India’s equity markets deepen and diversify, data infrastructure companies are likely to play a crucial role in shaping how investors understand and evaluate businesses. Many expect that more brokerages will support AI driven analytical tools in the coming years.
Tijori plans to allocate funds toward strengthening its security architecture and ensuring more reliable performance during peak usage periods, which have increased in the past year. It also intends to invest in customer support functions to cater to its expanding user community. The company states that its goal is to make financial intelligence more accessible through advanced automation and high quality data.
With this investment, Zerodha adds another startup to its portfolio of early stage companies focused on digital public infrastructure, financial literacy and analytical intelligence. Both firms have reiterated that the move is aimed at creating value for long term market participants by improving the availability of trustworthy, structured and comprehensible financial data.