AI is transforming email marketing in India as brands use personalization and automation to improve relevance, timing, and engagement, turning the inbox into a high-performing customer touchpoint.
PayPal and Microsoft launch Copilot Checkout, combining AI-assisted shopping with integrated payments to streamline online purchases.
India’s startup funding reached around $11 billion in 2025 as investors prioritised sustainable growth, capital discipline and stronger fundamentals.
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Setu launches an agentic bill payments system designed to automate monthly billing, reduce user workload and improve payment reliability across financial services.
Aspora names former Paytm executive Varun Sridhar as CEO for its wealth and lending division as the company expands globally.
Zerodha invests 5 million dollars in Tijori to support the expansion of its AI driven market intelligence and analytics platform.
AI in FX is evolving from basic chatbots to smart doers that drive acquisition, personalisation, compliance-safe automation and better customer outcomes.
Paytm launches an AI-powered travel assistant and a gold-backed loyalty program, enabling users to redeem reward points for digital gold.
BharatPe appoints Ajit Kumar as Chief Technology Officer to strengthen its technology and innovation strategy for the next phase of fintech growth.
Fundamento, a voice AI startup, secures $1.9 million in pre-Series A funding led by IIFL Fintech Fund to expand product development, enhance AI capabilities, and scale enterprise solutions.
Razorpay, NPCI, and OpenAI unveil India’s first AI-powered agentic payments system on ChatGPT, redefining digital transactions with conversational UPI and intelligent automation.
Square launches AI voice ordering and Bitcoin tools for restaurants, expanding its digital payments platform with fee-free crypto options until 2026.
Visa launches whitepaper on Agentic AI at Global Fintech Fest 2025, outlining a $175B autonomous commerce future powered by trust, security, and consumer empowerment.
OpenAI acquires financial AI startup ROI to expand into personalized investing, bringing AI-driven tools to consumer finance and wealth management.
Tata Communications launches Voice AI platform with agentic AI, enabling multilingual, real-time BFSI customer engagement with speed, scale, and integrated intelligence.
Groww, backed by Satya Nadella, to launch $800M IPO, becoming the first U.S. startup to go public in India.
Pelocal raises $5M to expand AI-powered fintech solutions in India, focusing on SMEs, risk management, and financial inclusion.
UPI-linked wallets and AI-powered personalization are reshaping loyalty in India, driving seamless rewards, higher engagement, and measurable retention across payments, retail, and services.
Klarna bets big on AI-driven marketing to drive revenue growth and boost investor confidence as it gears up for a potential IPO.
Opus Technologies appoints Nischala Murthy Kaushik as Chief Marketing Officer to strengthen global brand strategy and drive fintech growth.
Groww introduces its in-house agentic AI model to personalize retail investing, aiming to improve decision-making, trust, and compliance for over 45M Indian investors.
Zaggle acquires Bengaluru-based Rio Money for ₹22 crore to enter India’s consumer credit card market via UPI. The move expands Zaggle’s fintech capabilities beyond enterprise solutions.
Laraware unveils India’s first AI-native fintech software stack, enabling end-to-end automation, credit scoring, and compliance tools for financial firms.
Paytm CEO Vijay Shekhar Sharma announces plan to make the company AI-first, aiming to embed artificial intelligence across all services and operations.
Fi Money launches MCP Server to enable AI assistants to deliver personalized financial experiences by connecting users' personal finance data.
