AI search is changing brand discovery. Learn how the four Ps of Presence, Parsability, Proof and Performance can help brands improve visibility across ChatGPT, Gemini and Google AI.
Google has expanded AI Mode with Canva, Instacart and YouTube Music integrations, enabling users to create designs, playlists and grocery carts directly from Search.
AI search is reshaping digital discovery. Learn how businesses can improve visibility in ChatGPT, Gemini, Copilot and Perplexity beyond traditional SEO.
AI is reshaping website traffic as search shifts to direct answers and AI recommendations, forcing marketers to rethink SEO, content strategy and digital visibility.
Google India and the Ministry of Tourism have partnered to use AI for improving destination discovery, multilingual tourism content and digital traveller engagement.
AI visibility is emerging as a key marketing metric as brands compete for mentions in ChatGPT, Gemini and Claude, reshaping digital discovery beyond traditional SEO.
Google Search has expanded Gemini Canvas to all US users in AI Mode, introducing an interactive workspace for editing and refining AI generated responses.
Despite rising search usage, ChatGPT sends significantly less referral traffic to websites compared to Google, highlighting key differences in user behaviour.
BrightEdge data shows Google regaining search market share for the first time since AI-powered platforms disrupted user discovery patterns.
Google plans to make AI Mode the default search experience, reshaping discovery with generative AI summaries and raising questions for publishers, marketers, and regulators.
OpenAI disables ChatGPT shared chat feature after privacy concerns arise over Google indexing public conversations.
Google Search AI Mode reaches 100 million users; AI Overviews now serve over 2 billion users monthly, led by adoption in India and the U.S.
Google rolls out AI Mode in India, offering AI-powered summaries for complex search queries in English and Hindi through Search Labs.
Google begins testing AI-generated audio overviews in Search, transforming text-based results into podcast-style summaries for users.
