Generative AI is enabling individual designers to produce hundreds of creative assets at scale, reshaping creative teams, hiring models and power dynamics in Indian marketing.
Promptfluencers are emerging as a new creator class, sharing AI prompts that help professionals get better results from tools like ChatGPT, Midjourney and Firefly.
AI moodboards are transforming creative work, helping designers and brands ideate faster, explore more visual directions and collaborate with AI for quicker, sharper concept development.
Adobe enhances its Firefly AI platform with new tools for audio, video, and imaging creation, expanding generative capabilities across its creative suite.
Adobe and Qualcomm expand GenStudio partnership to streamline AI-driven marketing workflows, boost content supply chains, and scale personalized campaigns globally.
Adobe Firefly is now available on iOS and Android, bringing generative AI image and video tools to mobile creators and marketers on the go.
