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Adobe Unveils AI video Upgrades and Commits $10M to Creator Support

  Adobe Unveils AI video Upgrades and Commits $10M to Creator Support

  • by Martech Desk
  • Jan 22, 2026

Adobe introduces new AI video editing features and pledges $10 million in funding to support creators and filmmakers ahead of the Sundance Film Festival.

The New Creative Monopoly: One Designer, 1,000 Assets

  The New Creative Monopoly: One Designer, 1,000 Assets

  • by Anupama Mitra
  • Dec 22, 2025

Generative AI is enabling individual designers to produce hundreds of creative assets at scale, reshaping creative teams, hiring models and power dynamics in Indian marketing.

The Rise of Promptfluencers

  The Rise of Promptfluencers

  • by Anupama Mitra
  • Dec 17, 2025

Promptfluencers are emerging as a new creator class, sharing AI prompts that help professionals get better results from tools like ChatGPT, Midjourney and Firefly.

When AI Becomes the Moodboard

  When AI Becomes the Moodboard: How Creatives Are Letting Machines Spark the First Idea

  • by Anupama Mitra
  • Dec 3, 2025

AI moodboards are transforming creative work, helping designers and brands ideate faster, explore more visual directions and collaborate with AI for quicker, sharper concept development.

Adobe Expands Firefly Platform with New AI Tools for Audio, Video and Imaging

  Adobe Expands Firefly Platform with New AI Tools for Audio, Video and Imaging

  • by Martech Desk
  • Oct 30, 2025

Adobe enhances its Firefly AI platform with new tools for audio, video, and imaging creation, expanding generative capabilities across its creative suite.

Adobe and Qualcomm Expand GenStudio to Power AI-Driven Marketing

  Adobe and Qualcomm Expand GenStudio to Power AI-Driven Marketing

  • by Martech Desk
  • Sep 21, 2025

Adobe and Qualcomm expand GenStudio partnership to streamline AI-driven marketing workflows, boost content supply chains, and scale personalized campaigns globally.

Adobe's Firefly App

  Adobe Launches Firefly Mobile App for On-the-Go AI Image and Video Generation

  • by Martech Desk
  • Jun 19, 2025

Adobe Firefly is now available on iOS and Android, bringing generative AI image and video tools to mobile creators and marketers on the go.

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