AI is driving the shift from traditional personalization to the "consumer of one," helping brands deliver real-time, individualized experiences powered by trust and contextual intelligence.
AI is transforming fashion marketing, helping brands personalise campaigns, accelerate content creation and optimise AI-driven product discovery while keeping human creativity central.
Danish martech startup Serpier has raised €1.4 million to expand its AI visibility platform for online retailers navigating AI-powered search.
Zepto has appointed Sushant S. to lead people experience, workforce governance and operations strategy as it scales across India.
Honasa Consumer has appointed Richa Gupta as Senior Vice President to lead its e-commerce business as digital commerce becomes a key growth driver.
Nykaa has partnered with OpenAI to bring AI-powered product discovery to ChatGPT, expanding how consumers search, explore and shop for beauty products.
Visa has integrated its payment network with ChatGPT, enabling AI-assisted shopping and bringing conversational commerce closer to mainstream adoption.
Meesho says 75% of its orders now come from Bharat markets as AI-powered discovery, localisation and personalisation drive e-commerce growth beyond metros.
FirstClub has appointed Lucky Saini as Head of Marketing as the company focuses on brand building, customer acquisition and growth.
AI is reshaping affiliate marketing, but human trust, creator influence, and strategic partnerships continue to drive long-term performance and consumer confidence.
Pattern has launched Pi, an AI-powered ecommerce platform designed to help global brands improve digital growth and marketplace operations.
New research suggests traditional digital marketing strategies may be less effective on AI-powered shopping agents and assistants.
Amazon has integrated Alexa into its shopping search bar as the company expands AI-driven commerce and conversational shopping features.
Manychat has integrated Claude AI to strengthen ecommerce automation and conversational customer engagement capabilities.
Creatable has launched a predictive AI platform to help book creators improve ecommerce performance and audience targeting.
Coca-Cola promotes Siddharth Subramanian to Director, Marketing Digital Commerce, reinforcing its focus on digital transformation and consumer engagement.
Amazon is testing an AI-powered audio Q&A feature on product pages to improve shopping experience and product discovery.
BigBasket has appointed Arpit Jaiswal as Chief Growth Officer to drive expansion and strengthen its market position.
Lenovo has deployed an AI data agent to enhance marketing, user experience, and e-commerce operations across its platforms.
Myntra has appointed Sharon Pais as its new head, with current CEO Nandita Sinha set to step down amid leadership restructuring.
Contextual commerce is reshaping B2B buying, with marketplaces emerging as the primary destination for discovery, evaluation, and transaction.
Frasers Group launches an AI shopping assistant, with early data indicating improved conversion rates and enhanced customer engagement.
Flipkart has appointed Hemant Badri to lead its AI transformation as the company strengthens its focus on automation and data-driven growth.
Flipkart appoints Smita Ojha and Amit Sharma to strengthen its technology leadership and drive innovation.
Amazon India highlights how women leaders are driving AI innovation to enhance customer shopping experiences.
World has launched a verification tool to confirm human users behind AI shopping agents, addressing trust and security concerns in AI driven e-commerce environments.
Affiliate marketing is powering AI search and creator commerce in 2026, linking product recommendations to checkout through performance-based monetisation and trackable commissions.
Bluecore launches an AI powered marketing agent to automate retail campaigns and enhance customer personalisation.
Nykaa has highlighted challenges in issuing financial guidance as shifting consumer trends and cost pressures impact forecasting, even as the beauty sector shows growth.
Flipkart has appointed Jane Duke as Chief Ethics and Compliance Officer, reinforcing its focus on governance, ethics, and regulatory compliance.
Google has introduced a Universal Commerce Protocol to support AI-powered agentic shopping tools across discovery, decision-making, and transactions.
PayPal and Microsoft launch Copilot Checkout, combining AI-assisted shopping with integrated payments to streamline online purchases.
Brand websites are no longer the first stop for discovery. Platforms, marketplaces, and social feeds now shape how consumers find and trust brands.
AI tools and new BIS guidelines are reshaping India’s response to fake online reviews as platforms, regulators and brands step up efforts to restore trust in digital ratings.
Meesho expands vernacular AI voice agents and automation across operations as it prepares for its expected 2025 IPO, aiming for efficiency, customer reach and marketplace growth.
OpenAI introduces Shopping Research mode in ChatGPT to help users evaluate products and find best buys using AI-driven product comparisons and insights.
Cart.com appoints Arjun Sainath as Chief Technology Officer to strengthen its AI-driven commerce infrastructure and accelerate digital transformation initiatives.
LTIMindtree partners with Shopify to launch an AI Commerce Centre of Excellence, focusing on digital transformation, personalization, and growth in global e-commerce.
