Brand websites are no longer the first stop for discovery. Platforms, marketplaces, and social feeds now shape how consumers find and trust brands.
AI tools and new BIS guidelines are reshaping India’s response to fake online reviews as platforms, regulators and brands step up efforts to restore trust in digital ratings.
Meesho expands vernacular AI voice agents and automation across operations as it prepares for its expected 2025 IPO, aiming for efficiency, customer reach and marketplace growth.
OpenAI introduces Shopping Research mode in ChatGPT to help users evaluate products and find best buys using AI-driven product comparisons and insights.
Cart.com appoints Arjun Sainath as Chief Technology Officer to strengthen its AI-driven commerce infrastructure and accelerate digital transformation initiatives.
LTIMindtree partners with Shopify to launch an AI Commerce Centre of Excellence, focusing on digital transformation, personalization, and growth in global e-commerce.
