AI is transforming B2B webinars into ongoing marketing assets through automated content repurposing, personalised follow-ups, audience insights and lead generation.
OpenAI CTO Vijaye Raji joins Amplitude's board as the company continues developing Statsig's analytics and experimentation platform under its existing brand.
Rajasthan Royals is using AI across IPL auctions, match analytics, scouting, marketing and ticketing as it expands its data-led approach to cricket operations.
Trailytics AI has appointed former Nestlé India executive Chandan Mukherji to its advisory board as it expands AI-powered analytics and consumer intelligence offerings.
Cognizant says its AI platform analyzed employee-client interactions and helped generate over $200 million in new business opportunities.
NeuroRank has launched a patent-pending AI visibility platform aimed at helping brands monitor generative search visibility and governance globally.
Creatable has launched a predictive AI platform to help book creators improve ecommerce performance and audience targeting.
Global brands are shifting marketing intelligence to India, with GCCs evolving into hubs for AI, analytics and decision making.
Adobe plans to acquire Semrush for $1.9 billion, aiming to strengthen its AI-powered marketing, analytics and performance optimisation capabilities.
McKinsey report reveals how CMOs and CFOs are aligning AI investments and marketing strategies to address performance measurement and ROI challenges.
