Cognizant says its AI platform analyzed employee-client interactions and helped generate over $200 million in new business opportunities.
NeuroRank has launched a patent-pending AI visibility platform aimed at helping brands monitor generative search visibility and governance globally.
Creatable has launched a predictive AI platform to help book creators improve ecommerce performance and audience targeting.
Global brands are shifting marketing intelligence to India, with GCCs evolving into hubs for AI, analytics and decision making.
Adobe plans to acquire Semrush for $1.9 billion, aiming to strengthen its AI-powered marketing, analytics and performance optimisation capabilities.
McKinsey report reveals how CMOs and CFOs are aligning AI investments and marketing strategies to address performance measurement and ROI challenges.
