Agentic AI is reshaping marketing by autonomously managing ad spend, boosting efficiency, and raising new challenges around trust, transparency, and sustainability.
Adobe and a local industry group launch an AI upskilling and ethics program for Australian marketers, combining hands-on training with practical guardrails on disclosure, data use and measurement.
Adobe launches Acrobat Studio, an AI-powered workspace that combines PDFs, collaboration, and creative tools with intelligent AI agents for productivity and design.
LTIMindtree and Adobe launch BlueVerse CraftStudio, an AI-driven marketing agency designed to accelerate ROI through data-driven, creative, and composable customer experiences.
Varun Kapoor joins Adobe as Director, APAC. With experience in CX, digital transformation, and Martech consulting, Kapoor will help Adobe drive strategic growth across the Asia-Pacific region.
Adobe Firefly is now available on iOS and Android, bringing generative AI image and video tools to mobile creators and marketers on the go.
Adobe expands its AI agent suite with tools for customer support and data insights, enhancing productivity and decision-making for enterprise users.
