Adobe introduces new AI video editing features and pledges $10 million in funding to support creators and filmmakers ahead of the Sundance Film Festival.
Generative AI is enabling individual designers to produce hundreds of creative assets at scale, reshaping creative teams, hiring models and power dynamics in Indian marketing.
Promptfluencers are emerging as a new creator class, sharing AI prompts that help professionals get better results from tools like ChatGPT, Midjourney and Firefly.
AI moodboards are transforming creative work, helping designers and brands ideate faster, explore more visual directions and collaborate with AI for quicker, sharper concept development.
Adobe is acquiring Semrush for 1.9 billion dollars to expand its AI powered search and marketing capabilities across its digital experience portfolio.
Microsoft, AWS and Adobe call for clear copyright provisions in India’s AI governance framework to support innovation and reduce legal ambiguity.
Gen Z’s AI habits are transforming the B2B landscape. As AI-driven discovery and hybrid buying rise, vendors must sell the way Gen Z works — fast and human.
Adobe enhances its Firefly AI platform with new tools for audio, video, and imaging creation, expanding generative capabilities across its creative suite.
Adobe introduces LLM Optimizer, a new tool designed to enhance brand visibility across AI-powered chat and search platforms through data-driven optimization.
Adobe introduces AI agents to help B2B marketers handle long buying cycles, improve personalization, and drive efficiency in enterprise decision-making.
Seven content marketing tools like Adobe GenStudio, Hootsuite, Canva, and HubSpot are reshaping how Indian enterprises scale content creation, management, and analytics for faster growth.
Adobe and Qualcomm expand GenStudio partnership to streamline AI-driven marketing workflows, boost content supply chains, and scale personalized campaigns globally.
Adobe launches AI Agents and Orchestrator to automate customer experience workflows, signaling a major step toward enterprise adoption of agentic AI.
Agentic AI is reshaping marketing by autonomously managing ad spend, boosting efficiency, and raising new challenges around trust, transparency, and sustainability.
Adobe and a local industry group launch an AI upskilling and ethics program for Australian marketers, combining hands-on training with practical guardrails on disclosure, data use and measurement.
Adobe launches Acrobat Studio, an AI-powered workspace that combines PDFs, collaboration, and creative tools with intelligent AI agents for productivity and design.
LTIMindtree and Adobe launch BlueVerse CraftStudio, an AI-driven marketing agency designed to accelerate ROI through data-driven, creative, and composable customer experiences.
Varun Kapoor joins Adobe as Director, APAC. With experience in CX, digital transformation, and Martech consulting, Kapoor will help Adobe drive strategic growth across the Asia-Pacific region.
Adobe Firefly is now available on iOS and Android, bringing generative AI image and video tools to mobile creators and marketers on the go.
Adobe expands its AI agent suite with tools for customer support and data insights, enhancing productivity and decision-making for enterprise users.
