In a strategic move to reshape the future of marketing transformation, LTIMindtree has partnered with Adobe to launch BlueVerse CraftStudio, a next-generation marketing agency designed to help global brands accelerate AI-driven marketing return on investment (ROI). The announcement was made on July 29 via an official press release and has since garnered attention in the global martech community.
BlueVerse CraftStudio is positioned as a full-service AI-powered marketing ecosystem, combining LTIMindtree’s digital engineering and consulting capabilities with Adobe’s industry-leading experience cloud solutions. The new agency aims to cater to the growing demand for hyper-personalised, agile, and scalable marketing experiences across industries.
Bridging Strategy, Creativity, and AI
At its core, BlueVerse CraftStudio offers end-to-end marketing transformation services by integrating creative storytelling with data intelligence and real-time customer engagement powered by artificial intelligence. The initiative is part of LTIMindtree’s broader vision to expand its marketing transformation services and offer enterprise clients a seamless, insight-led approach to marketing modernisation.
According to the joint announcement, the agency will help clients build composable, data-driven marketing strategies, develop customer journey orchestration frameworks, and leverage Adobe’s Experience Cloud to drive measurable outcomes.
Speaking on the launch, Nachiket Deshpande, COO at LTIMindtree, said:
“With BlueVerse CraftStudio, we are reimagining what a marketing agency of the future should look like—deeply integrated with technology, AI, and customer experience platforms.”
He added that the partnership builds on LTIMindtree’s successful collaboration with Adobe and will accelerate innovation for clients across sectors such as retail, BFSI, telecom, and manufacturing.
Powered by Adobe’s Experience Cloud
BlueVerse CraftStudio leverages Adobe’s advanced martech stack—including Adobe Experience Platform, Adobe Firefly, and Adobe GenStudio—to offer capabilities such as predictive analytics, real-time audience segmentation, creative automation, and omnichannel activation.
Through Adobe Firefly and GenStudio, the agency aims to deliver AI-generated content at scale, significantly reducing time-to-market for campaigns and improving marketing efficiency. Adobe Experience Platform (AEP) will be central in unifying customer data and delivering contextual, privacy-compliant experiences.
Anil Chakravarthy, President of Digital Experience Business at Adobe, noted:
“As customer expectations evolve, enterprises need modern architectures that can scale and personalise experiences efficiently. Our partnership with LTIMindtree and the launch of BlueVerse CraftStudio enables exactly that.”
A Response to Shifting Industry Needs
The launch of BlueVerse CraftStudio comes at a time when enterprises are actively rethinking their marketing strategies amidst the AI disruption. According to recent industry reports, over 65% of global CMOs plan to increase investments in AI-based marketing tools in 2025. However, the biggest challenge remains the integration of these technologies into legacy ecosystems.
BlueVerse CraftStudio addresses this gap by offering modular service offerings that support transformation across content supply chain, campaign personalisation, martech architecture design, customer data management, and creative operations.
The initiative also includes a dedicated AI lab to prototype new tools and solutions for marketers, alongside talent training programs aimed at upskilling teams in creative AI tools, data analytics, and customer journey management.
India as a Strategic Hub
While the partnership and offering are global in scope, both Adobe and LTIMindtree are expected to leverage India as a strategic talent and innovation hub. LTIMindtree has a strong delivery presence in the country, and Adobe’s customer base in India has seen a steep rise in AI adoption, particularly in the BFSI, media, and retail sectors.
By anchoring innovation and execution in India, BlueVerse CraftStudio is likely to offer a cost-effective yet globally scalable marketing services platform for clients.
The launch of BlueVerse CraftStudio marks a significant milestone in the evolution of AI-powered marketing services. By combining LTIMindtree’s digital transformation expertise with Adobe’s Martech leadership, the joint initiative aims to provide brands with the tools, talent, and technology needed to thrive in an AI-first marketing environment.
With enterprises increasingly looking for agile, AI-integrated marketing ecosystems, the partnership reflects a broader trend toward convergence between consulting, creative, and technology services. As the marketing landscape evolves, BlueVerse CraftStudio is poised to play a leading role in defining the next chapter of intelligent brand engagement.