Varun Kapoor has recently taken on a new role as Director, APAC – Digital Strategy Group at Adobe, marking a significant step in his professional journey within the marketing technology and digital transformation space. With over 15 years of experience spanning digital strategy, business transformation, and enterprise consulting, Kapoor brings deep regional insight and leadership to Adobe’s fast-growing operations in the Asia-Pacific region.
Prior to joining Adobe, Kapoor held senior positions as Data Strategist and Data Analyst at firms such as Komli Media and Mu Sigma, where he led initiatives across CX transformation, data strategy, and omnichannel enablement. His cross-industry exposure—ranging from financial services and retail to automotive and telecommunications—has equipped him with a strategic lens on how enterprises in Asia can harness digital to drive both growth and resilience.
In his new role, Kapoor is expected to work closely with Adobe’s enterprise clients and internal teams to shape digital vision, customer experience strategy, and adoption of Adobe’s Experience Cloud offerings. His mandate aligns with a broader industry trend where businesses across APAC are accelerating investments in customer data platforms (CDPs), AI-driven personalization, and omnichannel marketing capabilities.
According to industry observers, the appointment comes at a time when organizations across Asia-Pacific are actively re-evaluating their marketing tech stacks in the face of shifting consumer behavior, privacy vs regulations, and increasing pressure to deliver measurable ROI. Adobe’s Digital Strategy Group plays a pivotal role in advising C-suite leaders on how to future-proof their digital marketing and experience ecosystems.
Kapoor has been a frequent speaker at marketing and CX forums, and his thought leadership is widely recognized for bridging business goals with scalable martech solutions. His move to Adobe signals the company’s intent to deepen strategic advisory capabilities for enterprise clients in high-growth APAC markets including India, Southeast Asia, and Australia.
As Martech adoption across the region continues to grow, Kapoor’s appointment reinforces Adobe’s positioning as a key partner in digital transformation journeys. It also reflects an increasing industry emphasis on combining strategic consulting with platform expertise to unlock long-term value from marketing technology investments.
