Greenslant launches EventMarketer AI, a new platform aimed at simplifying event marketing with AI-driven automation and audience engagement tools.
Zeta Global launches Athena, an AI powered marketing agent designed to improve enterprise marketing workflows and automation.
Salesforce has integrated AI into CRM workflows for small and mid sized businesses to improve productivity, customer engagement and decision making.
Adobe and Nvidia have partnered to advance Firefly AI models and enable AI driven creative workflows, supporting scalable content creation and enterprise marketing.
A new middle layer of AI prompt engineers, automation orchestrators, and data translators is quietly reshaping Indian marketing teams as brands scale generative AI across campaigns and workflows.
AI moodboards are transforming creative work, helping designers and brands ideate faster, explore more visual directions and collaborate with AI for quicker, sharper concept development.
Anthropic releases Claude Recipe Book, offering practical AI workflows and examples to help businesses adopt Claude models for real operations.
Oracle outlines how AI-driven agentic workflows are transforming HR operations, from talent management to workforce planning, as enterprises accelerate automation and predictive decision making.
AI is reshaping India’s media planning, boosting efficiency and audience insights while keeping human judgement central. Here’s how agencies and advertisers are adapting.
AI writing tools are transforming how Indian marketers plan, draft, and test content-blending speed, personalization, and compliance while keeping the human brief and brand voice at the center.
7 ways AI is transforming customer journeys in 2025, from personalization and agentic workflows to privacy-by-design, with lessons on how brands can balance automation and human oversight.
