Algorithms now drive creator visibility in India more than followers. Here’s how Reels, YouTube, and AI are reshaping reach, fame, and monetisation.
As brands chase virality across reels, memes, and creators, many are winning attention but losing brand recall, exposing a growing gap between reach and real impact.
As attention spans shrink, brands are shifting from long-form storytelling to 2-second hooks, redesigning marketing strategies around short-form video and instant recall.
OpenAI’s new short-form video app Sora hits one million downloads within days, surpassing ChatGPT’s launch pace and signaling the company’s major push into social AI content.
